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May 24, 2008

Lil’ ol’ social me: my name is mike and i like you

by

Real Estate Broker

Author website

(just for fun, no harm intended, i am slowly getting my groove back after years of corporate abuse and i owe it all to younger peoples )

Okay, so I’m blogging, being real, commenting like a responsible semi-adult who hates too much seriousness, heck, I’m even twittering. I belong to six or seven social groups and I make the scene from time to time, my name is Mike, but I sometimes go by mfarmer, sometimes by M, sometimes by mdfarmer so I might be mistaken for a doctor, but my middle name is David so you see the D is for real.

I’ve met swell people and smart people and people people and making new connections all the time. I’m a real estate broker by trade and my hood is Savannah, Ga — this is what I tell all the people I meet online — I’m branding.

I’m big on photos and looking into video, I learn all the time about new ways of walking and new ways of talking and I practice it on Twitter so that I might snap some jazzy lines here and there. In a sense it’s all about jazz online as I see it, cause I was raised with Kerouac and the beat thang, so it comes to me like a hungry dog. Jazz marketing sort of, a bop, a be bop, a bidddledy de dee bop and so forth. Remember me, I’m saying, when you got biz going down, when a little love’s to be shared. Social I am, my name is Mike. I sell a little here, a little there, I’m no mega, but I have fun and I like you.

I do a good job, transparently, I might add, but it’s not ALL about me, I’m working on a team concept, except I got lazy this weekend and, well, you know, I need rest, and sunshine, and i ain’t gonna be productive til Tuesday.

The people in the social connection network media transparent blogging being real thing is nicer than I imagined, so I’m getting out there and that’s all i had to say except i like U and my name is mike and if U R ever in Read more

May 24, 2008

Phoenix real estate conference teaches Realtors and lenders the brave new world of internet social media marketing

by

Suburban Phoenix Real Estate Broker

Author website

This is my column for this week from the Arizona Republic (permanent link).

 
Phoenix real estate conference teaches Realtors and lenders the brave new world of internet social media marketing

What happens when you bring the brightest Realtors and lenders from all over the country to Phoenix for a social media marketing conference? Great ideas are cross-pollinated, germinated, planted, take root and flower.

We run a national real estate industry-focused weblog called BloodhoundBlog.com. There are 24 contributors — Realtors, lenders and investors from all around the country — and hundreds of daily visitors. We’ve been doing this for nearly two years, and, in that time, we have avidly pushed for excellence among real estate practitioners, especially in the burgeoning internet side of the business.

This past week we hosted the inaugural BloodhoundBlog Unchained event at the Heard Museum in Phoenix. People came from all over — a third from Greater Phoenix, a third from the rest of the Southwest, a third from places where it rains and snows. Together for three days we explored the world of social media marketing in real estate.

What’s that? Social media marketing is the commercial arm of the participatory internet. As more and more people make the internet their primary means of interacting with the world, real estate professionals are learning how to move their own practices online.

The important question: What’s in it for you? The internet is a brave new world of commerce. No one likes sleazy sales people, but sleazy sales tricks cannot work on the internet, where every suspicious claim can be checked in an instant. Transparency rules, and the practitioners who succeed with net-empowered consumers are the ones who are prepared to back up everything they say.

The bonus for people willing to work this way is that consumers will have a much higher degree of trust in their Realtor or lender. Rather than picking a name out of a phone book or off of a yard sign, they will have gotten to know that person — passively and anonymously — online.

BloodhoundBlog Unchained was put on by me and my partner, Brian Brady of MortgageRatesReport.com. If you’d Read more

May 24, 2008

Was BloodhoundBlog Unchained so much work that it made you sick?

by

Suburban Phoenix Real Estate Broker

Author website

We told you for months that we were going to give you a lot of work at BloodhoundBlog Unchained. We knew we weren’t going to teach much, if anything, to Andy Kaufman or Brad Coy, but Joseph Runtz is trying to figure out how to eat an elephant. (One bite at a time, Joe.) Mark Eckenrode is erecting a secondary market in Unchained study aids, which I think is wicked cool.

But: Apparently, not everything was a raging success. Sue Griman had to leave during Glenn Kelman’s keynote address. By late evening, she was dreadfully ill, and she still isn’t back to full capacity. Laurie Manny reports that became ill when she got home in the wee hours of Wednesday morning, and she says the same illness may have affected Marlene Bridges and Lynda Eisenman at about the same time. Geno Petro’s post from yesterday suggests that he may have been sick and not just exhausted by the time he got back to Chicago on Wednesday night. [Geno confirms that he was ill, blaming a steak he ate Tuesday night.]

Sue thought she had food poisoning, and Laurie said the same thing, but the spaced-out timing would tend to suggest a virus or a bacterial infection, a contagion of some sort. Either way, while we certainly meant to send you home queasy with the workload, we didn’t intend to achieve actual nausea.

Even so, if you had a problem, let me know. If the problem really was food poisoning, we can let the caterers know about it. And if not, at least we’ll know more than we did before.

In any case, if BloodhoundBlog Unchained made you sick in any way at all — either physically ill or just dyspeptic at all that homework — you have our deepest apologies.

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May 23, 2008

How much is that Bloodhound in the window?

by

Chicago Broker Owner Realtor | RE 2.0 Blogger

Author website

I’m a mutt, I’ll admit it–half Italian, half Heinz 57, solid C average across the board–any board.  No papers. I may have been a little smarter (transcript wise) had I attended easier schools in the early years but hey, I was always a low hanging fruit grabbing kind of guy.  I was born in Levittown, Pennsylvania where they planted a low hanging fruit grabbing tree in every front yard, for crissakes. It was included in the $9,999 List Price along with a garden hose and a rose bush.  Environmental Determinism, I argue.

My parents stood in line to buy their asbestos and plywood dream home, along with every other aunt and uncle in the Petro family, back in the early 1950s.  I, my one sister, and at least 17 of my 27 first cousins, were all conceived under identical roofs over identical floorplans and given the limited TV Guide lineup of that particular era, possibly with the same program airing on the tube during many of our respective magic moments…as it were. Reruns, Vatican I et al…

This inauspicious start in life is not to imply that I don’t have good taste; or an appreciation of the finer things in the universe; or a penchant for all treasures classic, or rare, or unique. On the contrary, I love all those things. I embrace the perfect example of anything. I’m all about pinnacles. (I may even suffer from a little pinnacle envy, if you must know.)  I’m just saying…putting it out there, as it were…that I may not be a 100% blue blooded, redbone Bloodhound.  Somewhere along the line, I misplaced my registration, or forgot to apply, or didn’t qualify by the published AKC Flemish Hound Standard as follows:

Temperament: Extremely Affectionate. (Points taken off immediately)

Expression: Noble and Dignified. (Ditto)

Gait: Elastic. (I can see that. Give me a point)

Weight: Male–90-110 LBS. (Whack me double)

Head: Narrow in proportion to its length.  (See where I’m going with this?)

We all saw the You Tube video. My big fat head is not narrow or proportionate to anything. As I told  Don Reedy, my table mate and new BFF at Unchained,

“I look like my grandfather. He was a butcher. Five foot nothing and bald as a polished walnut.”  Not Read more

May 23, 2008

Unchained at the sign printer: How we make our custom yard signs

by

Suburban Phoenix Real Estate Broker

Author website

I think this might be less than useful, but it keeps coming up in my mail. I love it that people are trying to make custom yard signs for their listings, but it seems plausible that the best technical advice will come in the comments.

Why is that? Because I use professional pre-press tools that most people don’t have.

Our signs are made in QuarkXPress for the Macintosh at one-sixth scale. In other words, the big sign with the full-bleed photo is made at 25p6 x 37p6 — one pica scales to one inch. The reason for working at this scale is simply to keep the Quark files manageable.

When we’re dummying up a sign, I will often work with low-resolution versions of the photos, this to enable faster printing so we can see what the sign looks like.

For the finished version, I use Adobe PhotoShop to produce very high-resolution CMYK EPS photo files to be placed back in Quark, there to be scaled and positioned. It’s possible to do everything I’m talking about within PhotoShop, but Quark is much better for both positioning and typographic control.

We take our listing photos at 5 megapixels. The camera will do more than that, but since most of these photos are going to be down-sampled to 640 x 480 pixels, we make a trade-off between resolution and the number of available photos on the memory card.

For the smaller photos on our signs, I normally down-sample to 2400 x 1800 pixels at 300 pixels per inch. For the large photo, I normally up-sample to 16000 x 12000 pixels at 300 ppi. If you get very close to that big image on a sign, you’ll see some pixelization. This is not visible at normal distances.

Once everything is in place in Quark, I save the page as an EPS file. The raster images — the photos — will be encapsulated as is, with the positioning and scaling information conveyed in PostScript. The type, rules and logos are vector images, infinitely scalable.

I import the EPS file into PhotoShop, scaling it to 25.5″ x 37.5″ at 300 pixels per inch. This Read more

May 23, 2008

Unchained Hunting: A Video Summary

by

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

Mark Eckenrode does it again. He summarized my presentation, “The Way of the Hunter”, from the Unchained conference, in a 26 minute video, with mindmaps. He improved my presentation with a few thoughts about market specific platforms.

Watch it over at his house.

PS: I dig the picture of the hunter on his post.

May 23, 2008

To Sir, with love: A rundown of the links in the Unchained chain

by

Suburban Phoenix Real Estate Broker

Author website

Brian already cited some of the constructive criticism we have received about BloodhoundBlog Unchained, and that’s as it should be. I think we did a nice job, for a first swing at the ball, but the whole BloodhoundBlog idea is about doing better. Praise might be sweet to the ears, but it is criticism that puts us on the path to perfection.

Even so, I promised some link love to people who blogged about or wrote to me about their experience at Unchained, so I’m going to discharge that duty in this post. We’re very grateful to the people who gave us their minds and their time and their funds, and I am more than delighted to pay back what I can.

Don Reedy paid more than most of us to attend Unchained. While he was in Arizona, his dog, Sir, a one-time Universal Studios movie star Rotweiller, made the run for the last exit. Don made the decision to forge ahead at Unchained, keeping us up to date as his wife nursed Sir through one medical procedure after another. But by the time Don got home late Tuesday night, Sir had passed away.

If you’re not a dog person, it might not mean anything to you. Cats and other pets have their charms, but a good dog is like a playful four-year-old child who never grows up and moves away. I don’t delude myself. I spend a lot of time thinking about the epistemology of dogs. But to have a friend that game, that loyal, that full of heart — always thrilled to see you, always eager to be involved, always there for you no matter what — that’s a love unbearable to lose.

Even so, we have to force ourselves to press on regardless. Sir’s life is over, but life goes on. Here’s to Don and to his wife, Beth. And here’s to another great dog they will learn to love, when their grieving for Sir has waned to something easier to endure.

Vance Shutes wrote about his experiences at Unchained. He also wonders if we’re going to run out of water. Not before Read more

May 22, 2008

Exposed, Exposing & Exposure of Capitalism’s Inherent Blessing

by

Real Estate Renaissance Man

Author website

Unchained has wrapped up and, by all accounts, done a stand-out job exposing Social Media Marketing and the power of the individual.   I was bummed I could not attend.  Funny thing though: if you are hungry enough you get fed anyway.  My hunger was sated in seeing how a democratic, capitalistic, free economy continues to reveal our greater selves.  This past Friday that idea was brought home in a powerful, if disjointed, way in the pages of the Wall Street Journal.

There were three, seemingly unrelated, articles that taken together gave me great joy.  From time to time we need to polish our appreciation for the economically empowering era we live in (and sometimes take for granted).

> Guy Sorman wrote an op-ed piece exposing the massive cracks in communism and the potential for political fall out that stems from the natural disaster of an earthquake.  The buildings whose failures caused the most damage – the schools and the hospitals – were those constructed by the state.  The graft and corruption that leads to the crushing of school children does not go unnoticed by the people.

So it is with China and with tyrannical regimes: The party is convinced it controls everything. But it is often the unexpected events that reveal fault lines in the system, the hypocrisy of public discourse, and the most unbearable injustices.

Tyrannical or sublimated, political or economic: the chokepoints of the world are slowly exposed. 

> The second article was a front page celebration of Erin Callan, the most powerful woman on Wall Street.  A free economy coupled with a free exchange of ideas is contributing to women taking their place in the most powerful of positions.  Even better, in my humble opinion, is what Ms. Callan has become known for and, one must assume, what helped move her to the very pinnacle of the economic pecking order:

She aggressively roots out rumors, even while pushing her bosses to disclose more financial information.

The open and transparent exposing of information leads to success.

> The third article discussed CEO Willie Walsh of British Airways PLC.  The company saw a record performance to end the year and is paying an annual dividend for the first time in seven years.  The staff will share in Read more

May 22, 2008

Profiling our Zillow.com profile: Using landing pages and photos to try to create a compelling long-copy ad for our brokerage

by

Suburban Phoenix Real Estate Broker

Author website

We talked quite a bit at Unchained about profiles on Social Media Marketing sites. Once you’ve made a commitment to a site, you’ll be adding a significant amount of content to that platform. When someone comes across something you’ve done, their natural impulse is to click through to your profile. If they do, what will they see?

Chances are, when you first signed up for that site, you blew right past the profile page, plugging in the minimum necessary information to get your registration done. You wanted to get to the content, after all, to find out if that site even met your needs. You discovered over time that it did, but you probably never thought to go back and complete your profile.

This is a mistake. Your profile is the space that web site provides for you to sell yourself. At a minimum, you can direct interested people back to your own weblog or web site. Some sites will provide multiple links. Some will let you flesh out a free-form “about me” section, so that you can say exactly what you want in your own words. Some will permit fairly elaborate HTML coding, with links back to specific landing pages on your web site: You can sell relocation to relos, rentals to investors, re-fi’s to the equity-enriched.

A couple of different times, I mentioned my Zillow.com profile. Zillow is pretty liberal in the kind of coding you can do — allowing links and photos in the “about me” section, for example.

Vance Shutes asked me to share my Zillow profile with him. I thought it might be better to take up the issue in the blog. I can talk about what I’m doing, you can talk about what you’re doing, and we all can learn better ways of building Social Media Marketing profiles.

So: Between the horizontal rules is the code we use on our Zillow.com profile, as well as on other sites:

Why do we deliver so much more value for our clients? For one thing, it’s a great strategy for marketing our real estate brokerage. But even before that, we love selling real estate, Read more

May 22, 2008

What I unearthed at Unchained

by

Rust Belt Realtor

Author website

The big question: Did you learn anything? Why yes I did, thanks for asking. I learned that Bloodhound readers are kind, generous, caring, funny- I already knew they were smart.

I also learned that there are a whole crew of real estate professionals out there who are rowing the same boat as the Bloodhounds. We are dealing with a market that has experienced huge changes for many reasons.  We are hard working and absolutely professional. We love what we do, we are passionate about real estate, and we crave information to make us better. The biggest similarity I found is that we all yearn to conduct our business with as much freedom as possible.

Freedom- or living an unchained life- isn’t simply an idea to us, it’s the only way to exist, and that’s the unifying belief that everyone at this conference held. We might be going about finding our personal freedom differently, but that longing to be as free as possible is what brought people to the conference. I also think that it’s what repels some readers.

Freedom is a frightening thing to some people. I don’t know why, so don’t ask me to elaborate on that, I only know that some people seem uncomfortable with the idea that someone could choose to seek out as much freedom as possible. Or maybe they are uncomfortable with a different path to freedom than their own. Or perhaps they think that they should dictate what freedom should mean to everyone. Like I said I don’t know what motivates people to dislike the idea of Unchained, but I choose not to care.

Bloodhound readers are smart. The feedback that is being given to Greg and Brian will not be ignored. Unchained will be better next time because the folks who have dedicated themselves to giving all of us professional freedom are the same folks who also dedicate themselves to the pursuit of excellence and we can all benefit in the process, but only if you exercise your freedom to do so.

May 22, 2008

Google Juice? Yeah…That Hits the Spot!

by

Real Estate

Author website

Lots of fun at the Bloodhound Blog lately! Unfortunately, I had to miss Unchained, but was able to catch enough on Youtube to realize that I missed out on a lot – not the least of which was a great networking opportunity. I’ve been enjoying BHB more and more, though, and I know it has to do with increasing the level of my participation.

I think it just took me a bit to get warmed up, and to find a topic that I could really sink my teeth into. As much as I love real estate, I’m a relative pup (5 years) compared with most of the ol’ dogs here, so it took the introduction of a pretty serious SEO debate to reel me in. I’m not here to grind this topic in. In fact, I think we’ve done a fine job getting the word out about a practice that bothers us. However, during the debate, the statement “No one really knows how Google works” was thrown out a few times. Because of this, I wanted to write a quick tutorial on one basic concept that we know Google uses, and that has been proven time & again to be correct.

Page Rank, or “Google Juice,” was developed by Larry Page & Sergey Brin in the mid 1990’s while students at Stanford. The algorithm utilizes the inherent democracy of the web, counts the links to different websites as votes for those particular sites, and so measures the relative importance of each website.

Rand Fishkin, of SEOMOZ, put together one of his fabulous illustrations demonstrating the very basic function of the Page Rank system:

innate-pagerank.JPG

Obviously, the algorithm is much more complex than this, but this gives us a very fundamental understanding of how Page Rank works, and why inbound links are so important. The web, according to Google, is one big popularity contest, with the authoritative sites (like BHB) holding a lot of the juice, and less authoritative sites (like my dinky search blog) carrying less juice.

The easiest (but not always the most accurate) way to measure the Read more

May 21, 2008

UNCHAINED: Constructive Criticism

by

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

Mark Eckenrode of Homestomper.com offers constructive criticism of the BloodhoundBlog Social Media Marketing Conference brought to you by Zillow.com:

For being the first Bloodhound Unchained this was nothing but a success. The fact that folks flew across the country to an unproven event to see and meet folks who they’ve only known through the web… a testament to the power of what it is that we’re doing.The flow of the event and even the presentations sometimes felt a bit dis-jointed but let’s face it, this was the first event of it’s kind and these weren’t professional platform speakers.

The time schedule we had was dictated by the event location (had to be out by 4pm). Pretty crappy, in my opinion. Considering that folks came from across the country to drink from a firehose of knowledge, I’d like to see the next Unchained have marathon sessions. With SalesDogs and Rich Dad Poor Dad we’d run from 9am until 11pm.

One major thing I did find missing was a lack of discussion on strategy. There were great tactics covered but without a strategy to unify the tactics and make sure the tactics supported the overall goal then, well, tactics don’t amount to much but busy work.

Of great benefit to all would also be breakout sessions… “You just learned how to XYZ. You’ve got 5 minutes to go online and do this for your website.”

A great companion piece to the breakout sessions would be roundtable discussions. A group of attendees at a table with an expert answering hotseat questions for 15 minutes before attendees switch to another table and another expert.

Mark offers “mindmaps” which are amazing summaries of our sessions. Download them. Print them. Read them.

Bloodhound Unchained Day 2 Mindmap PDF

Bloodhound Unchained Day 3 Mindmap PDF

Thanks for the ride to Ahwatukee and the great feedback, Mark.

May 21, 2008

Black Pearls: Controlling your own destiny in your hi-tech real estate practice: Three simple rules for dealing with technology vendors

by

Suburban Phoenix Real Estate Broker

Author website

[This post came up yesterday in a discussion at Unchained, and I’m kicking it back to the top of the blog because the issue of data portability is so important for people who might be coming anew into the world of Web 2.0/Social Media Marketing. –GSS]

 
Would it surprise you to learn that host, hostage and hostility are cognate terms? They come to us by way of French and German, but that hos idea in Latin trips lightly from guest to stranger to foreigner to enemy.

I happen to be thinking of these English words — host, hostage and hostility — because I wanted to come up with a very simple rule for dealing with technology vendors. Alas, I think the best I can do is three simple rules:

  1. Avoid hosted software systems
  2. Avoid proprietary technology
  3. Pursue commodity solutions — and prices

I bought and populated two new domains tonight. We buy all our domains from Godaddy.com — a commodity vendor — to simplify management and renewals. I control all of our hosting through a semi-dedicated server at HostGator.com, which means that I pay nothing extra to propagate a new domain. I have to pay for the domain registration, but I pay no additional charges beyond our regular flat monthly fee for hosting as many domains as I want.

I’m at the far right edge of the Realtor geek curve — as of tonight, we control 79 domains — but, with one exception, we control all of our data, with no need to fear the vicissitudes of vendors. (What’s the exception? Our virtual tours are hosted through VisualTour Obeo.com, which seems to us to be less odious than the other odious virtual tour vendors.)

Why does this matter? If you don’t control your own data, you don’t control your business. You are at the mercy of the vendors who do control your data. If you lose faith in them — or if they look like they might fail the test of the marketplace — you may find out much too late that applying my three rules would have made good sense.

So: Let’s go through them again in detail:

  1. Avoid hosted Read more
May 21, 2008

Satire is an evermore difficult and demanding art. Why? Because the world around us is often so risible as to be beyond parody…

by

Suburban Phoenix Real Estate Broker

Author website

Like this…

Unchained was promoted by Social Media Marketing only, most of it here. No advertising. No affiliate marketing. No ass-kissing. No taking crap from morons. No Inman.

If the lesson of this is lost on you, then you missed out on the biggest piece of what we were doing this week. I might try to convey the point in a satirical post, but how can I top the item linked above?

All of this broke out as I knew it would. We talk all the time about “What would David Gibbons do?” but this sequence of events came straight from the “What would Greg Swann do?” playbook. We’re not revolutionaries, despite the poses we might sometimes seem to strike. We’re all about supplanting what we see as negative forces, not up-ending them or making war on them.

So: What did Inman News do to itself this week — and in the preceding months? It ignored us, which did us no harm at all — but which demonstrated beyond all doubt that it is not devoted to news in the real estate industry.

It’s a dead letter, just like the NAR. In their heart of hearts, Brad Inman and his employees have known this all along. Now you know it, too.

In any case, here’s my great idea: No chokepoints. No bosses. No taking crap from morons. No Inman.

Feel free to add your own great ideas. There’s no “application form,” and you don’t have to kiss anyone’s “community” to win recognition for your brilliance.

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May 21, 2008

Memo to ePerks.com: You idiots! Trying to censor a real estate weblogger is a poor way to defend your reputation — such as it is…

by

Suburban Phoenix Real Estate Broker

Author website

[I’m kicking this back up to the top. At the time I wrote this, I thought it might be enough to make the jackasses at ePerks.com come to their senses. Apparently not. If you are a real estate weblogger, and if you don’t want some sleazoid attorney pulling these stunts on you, you need to set your shoulder beside Vlad Zablotskyy’s and fight for your right to free speech. Let the world know that this kind of behavior is unacceptable. –GSS]

 
Sleazeball lead vendor ePerks.com (corporate motto: “We don’t totally suck because we can’t get anything right!”) has found a great new way to respond to criticism: Censorship.

Real estate weblogger Vlad Zablotskyy exposed ePerks to what by BloodhoundBlog standards amounts to very mild scrutiny. His posts elicited a number of horror stories from Realtors who had been misused in their dealings with ePerks.

So far nothing surprising. Lead vendors suck. They persist by virtue of creating an artificial marketing chokepoint, interposing themselves between consumers and the vendors who can satisfy their needs:

In the Web 1.0 world, lead vendors snapped up domains and fought hard for dominance on organic and pay-per-click keywords relating to real estate sales, mortgage origination and refinancing. By these means, they harvested contact information from interested parties, which they were then able to sell to Realtors and lenders, often for enormous fees. The lead vendors created an artificial chokepoint by marketing, then charged practitioners a premium to gain access to the consumers trapped at that chokepoint.

It is hardly shocking that most of the victims of lead vendors come to hate the scum who run these scams.

In the long run none of this matters. The Web 2.0 world disintermediates all man-made chokepoints. ePerks.com is one with the dinosaurs — and sic semper tyrannosauris!

But wait. There’s more. Instead of ignoring criticism on what is (sorry, Vlad) a low-traffic weblog, instead of asking itself “What would David Gibbons do?”, instead of engaging the enraged while retooling the chokepoint like Homegain.com’s Louis Cammarosano, ePerks.com chose to do the stupidest thing any corporation or government can do in the Web 2.0 world: It sent a Read more

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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