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I’m in Business to Make Money

One of the best parts of BHB for me, is taking the ideas and the round tablediscussions that happen here and bringing them to the street.  (I must admit an occasional guilty pleasure taken, when I use the knowledge I glean from BHB to steer and even dominate these discussions.  I am shamelessly looking forward to Unchained, that I might return a 600lb gorilla in gorilla marketing.)  There has been some very interesting debate recently, both here and on other blogs, over the valuation of real estate services.  It is a tough dialogue because large amounts of money are involved and strong feelings abound. 

But asking the agents I work with what they think of the NAR, their sense on the moral obligation of a contract and how they value their services opens up new view points and sheds more light on these issues.  Recently I was talking to a Realtor I know and respect about how to answer the question of commission and agent value.  Now, there may be many right answers to this question; but I have yet to hear one that cannot be debated and diminished.  Not due so much to anyone’s superior skills as a wordsmith but rather the multi-faceted nature of the topic.  This agent and I, however, after deciding that the premise of the question itself was suspect, eventually decided that there is one answer that is inarguable, morally justified and epistemologically sound.  The very simple answer to the question of how one justifies their commission is this:

I am a real estate agent and, by definition, an entrepreneur.  I am in business to make a profit.  I charge what the market will bear.

Twitter – as good as bail money?

This is going to be a really short post. I keep on promising Teri Lussier that I am going to get some serious Twittering going on in our brokerage. Truthfully, I have been too busy on all of my projects like the contest and the industry newspaper to get there.

This news item might change my mind though! (grin)

Teri and Brian, I promise I will do a better job of Twittering, just in case!

What would it look like if home buyers actually shopped for value? An illustration of my kind of internet lead

This came in over the transom, and I think it is a thing of beauty. The ludicrous notion that buyers don’t pay for real estate representation induces too many buyers to be lax in choosing their Realtor. Everything we do is based on delivering value, so we do best with people who are sharp enough to shop for value. When I read this in my email inbox, I sat and marveled at all that it portends.

Like this: Most internet leads stink. Suzy with no last name (aka SuZQ1983@hotmail.com) might be cute and spunky, but she’s probably not motivated, and it’s good odds she’s not financially qualified.

But: The internet enables serious people to shop until they find exactly what they want, even as it teaches them how to want wisely and in exacting detail.

And: People who shop that way will not care that a Realtor was a high school tennis star or the immediate past president of the Junior League. Everything that chummy, clubby Realtors have used forever to get by has gone by the wayside. When people finally learn to shop for value, they shop for nothing but value.

With that, permit me to introduce you to my kind of clients. The specifics have been fictionalized, but the underlying email is real:

Currently we are email interviewing several Realtors in our area of interest in Arizona. We would like your response as to whether you would be interested in having us as your clients. We have created this document introducing ourselves.

Summary:

We are a couple in our forties who are moving from the state of Washington to the state of Arizona. We have specific requirements for a house, and we have a short period to purchase it. Our current house should close at the end of June. In the event we can not purchase a house in with a close date near then, we will either rent or lease a home.

We are looking in the Glendale to Scottsdale area, and we are looking at the $360K to $460K price range.

  1. Who we are…

    Carl Halverson, government statistician working in the US treasury department. Carl’s hobby is Read more

A celebration of Western Civilization and the Scientific Revolution

This is quoted from a John Derbyshire dismissal of a creationist documentary film. That much is good. This much is great:

Western civilization has many glories. There are the legacies of the ancients, in literature and thought. There are the late-medieval cathedrals, those huge miracles of stone, statuary, and spiritual devotion. There is painting, music, the orderly cityscapes of Renaissance Italy, the peaceful, self-governed townships of old New England and the Frontier, the steel marvels of the early industrial revolution, our parliaments and courts of law, our great universities with their spirit of restless inquiry.

And there is science, perhaps the greatest of all our achievements, because nowhere else on earth did it appear. China, India, the Muslim world, all had fine cities and systems of law, architecture and painting, poetry and prose, religion and philosophy. None of them ever accomplished what began in northwest Europe in the later 17th century, though: a scientific revolution. Thoughtful men and women came together in learned societies to compare notes on their observations of the natural world, to test their ideas in experiments, and in reasoned argument against the ideas of others, and to publish their results in learned journals. A body of common knowledge gradually accumulated. Patterns were observed, laws discerned and stated.

If I write with more feeling than usual here it is because I have just shipped off a review to an editor (for another magazine) of Gino Segrè’s new book about the history of quantum mechanics. It’s a good, if not very remarkable, book giving pen-portraits of the great players in physics during the 1920s and 1930s, and of their meetings and disagreements. Segrè, a particle physicist himself, who has been around for a while, knew some of these people personally, and of course heard many anecdotes from their intellectual descendants. It’s a “warm” book, full of feeling for the scientists and their magnificent enterprise, struggling with some of the most difficult problems the human intellect has ever confronted, striving with all their powers to understand what can barely be understood.

Gino Segrè’s book — and, of course, hundreds like it (I have, ahem, Read more

Bidding farewell to Russell Shaw

This is a sad day for BloodhoundBlog. Russell Shaw, who was our first contributor after Cathleen and me, has elected to stop writing with us.

Of possibly more immediate import to people reading this, Russell has decided not to participate in BloodhoundBlog Unchained. If you feel his absence will significantly impact the value you expect to receive from Unchained, let me know by email and I will arrange to have your money refunded to you.

Russell has been a consistent boon to BloodhoundBlog and to the RE.net in general. We will joyously celebrate any future contributions he makes to the wired world of real estate. We have never killed an account, so we will be twice delighted if Russ should choose at some time to return to the pack.

Trulia Widgets: Truliamazing Trojan Horse(s)

Much ado about Galen Ward’s Truliamazing Tricks of the Trade! Greg has already written a fantastic post about the reaction, so I won’t spend any time rehashing. An interesting side note that has been brought up by a few commentators is why Trulia is really kicking butt in the SERPs. It’s their Truliamazing Trojan Horse(s)!

Linkbait is one of the most powerful tools a white hat SEO can come up with. It can come in the form of interesting content (ahem, BHB,) controversial content, and neat tools that include a link back to the creator. Linkbait is by no means a bad thing. It’s part of what makes interesting/cool sites rank highly in the search engines. Google like-a-da-linkbait!

However, linkbait can definitely be a bad thing to you – in your market. If one of your local competitors cooks up some tasty linkbait, and you happen to repost it, and link to them, you’re helping your competitor rank higher than you in the search engines.

Trulia is truly kicking butt in the SERPs (for big time terms, and for long tails) because they’ve cooked up some solid linkbait in the form of widgets.

Let’s focus on one widget, and why it works – the “Trulia Stats” widget. (Oh, let’s also completely ignore how terribly inaccurate this widget is.)

trulia-widget.JPG

Take a look at the bottom links that are included on the Trulia stat – “Austin Real Estate” which links to their Austin page, and “Trulia” which links to their main page. When you post this widget, you effectively tell Google that Trulia is the authority for your market, and then you give them another vote to their index page, which helps them kill it in the longtails.

So….what to do?

I would recommend not using the widgets at all (did I mention they’re really inaccurate?) However, if you want to be a “Truliamazing Agent” and act just like Trulia, then you can go ahead and post the widget, and either delete the link, or add the rel=”nofollow” tag. After all, you just trust their data – you Read more

The War Against The MLS Continues | The MLS Must Fall!

Department of Justice Sues the MLS | CMLS 

As the real estate industry awaits the long anticipated trial pitting the Department of Justice vs. The National Association of Realtors, another Multiple Listing Service has been targeted by the DOJ.

On May 2, 2008, the DOJ filed suit against the Consolidated Multiple Listing Service (CMLS) of Columbia, South Carolina. The suit challenges the manner in which the CMLS operates and governs its members.

The lawsuit states that CMLS rules unreasonably restricts competition among real estate brokers and has caused consumers in the Columbia area to pay more for the services of real estate agents and brokers.

The lawsuit alleges in part that the CMLS mandates that real estate agents and brokers perform a myriad of obligatory services, which provides for a reduced level of customer service and limits consumer choice.

The suit also states that these mandatory services provides for an exclusion of competitors who might offer innovative options that could provide better services to consumers in that area.

“Buying or selling a home is one of the most significant financial transactions in the lives of most Americans. The kinds of rules CMLS imposes stifle competition to the advantage of its members and the disadvantage of home buyers and sellers,” said Thomas O. Barnett, Assistant Attorney General in charge of the Department’s Antitrust Division.

“Today’s lawsuit seeks to remove unlawful impediments to competition for real estate brokerage services in the Columbia area, so that consumers will benefit from the additional options and reduced fees that competition can bring.”

The MLS in most areas allows for the free exchange of information by and between its members regarding available homes on the market. The efficiency of the CMLS, or any MLS for that matter, can be a benefit to the consumer.

The DOJ contends that certain practices by the CMLS negatively impacts how the real estate industry members can choose to operate their businesses and accordingly adversely influences competition.

Specifically cited are rules imposed by the CMLS wherein its members are not allowed to offer a home sellers the opportunity to avoid paying a broker’s commission if the seller locates a buyer on his or her own.

CMLS rules require brokers to Read more

Arizona Short Sales: Who Are You Working For?

I, like some of you, have just received the AAR’s May newsletter, in which Christopher A. Combs, AAR’s “legal hotline” counsel, provides a legal treatise on a contractual issue regarding short sales in Arizona.  I direct your attention to Exhibit A (page 11, dab-smack in the middle of the page). 

In this article, Mr. Combs Esq. indicates that a “short seller” can accept as many offers as they can possibly get for their home, but that only the first one is “active,” will all subsequent offers being in a “back-up” position. 

Now, to me, what this means is that the first offer I get is the “active offer,” and only that offer can be sent to the lender. Any subsequent offers will be on hold, unless, and until, something goes wrong with the first offer.  If the buyer flakes out, or the lender rejects the first offer, we then send them our “next in line,” and hope for the best.

The way I see it, this is a clear breach of my fiduciary duty to my client. My duty is to sell the client’s property. Now, because of the nature of a short sale, my client, in fact, has very little to do with the process. He could care less how much I sell his property for, as he really has no control over whether it sells or not. Is it not in the best interest of my client to “accept” any and all offers, as they come in, and submit them to the lender, and let the lender decide which one, if any, they will accept?  By dragging out the process of “oh. . .you don’t like that one? Let me send you this one. . .,” am I not doing even more damage to my client’s credit? Am I not to act in a timely manner, and get the most money for my client’s property as I can, so that we have a greater chance of getting the deal done?

This nonsense from the legal hotline seems to hamstring me while trying to perform my fiduciary duty to my client. The only remedy I can see Read more

The Realty.bot shuffle: Trulia.com’s response to complaints about nofollow tags on partner-supplied content seems truly atrocious

Galen Ward’s post on Trulia.com’s policy of adding “nofollow” tags to links back to its own listings partners has elicited quite a bit of controversy.

The original post itself excited a great deal of commentary, and this is explored in encyclopedic detail in a fascinating post by Union Street Media’s Gahlord Dewald.

Trulia.com’s Rudy Bachraty participated for a while in that comment thread, then elected to take the respondent’s side of the debate back to Trulia’s home weblog, where head honcho Pete Flint made an effort to put out the fire. Comments there have been noticeably light, which made me wonder if Trulia has learned ahead of the curve why video commenting is a stoopid idea.

The story was picked up by Inman News today.

I am in the perhaps unique position of being just barely smart enough to explain what’s going on within what might well seem to others to be a blizzard of jargon.

Start here: I observed that Trulia is achieving truly amazing long-tail search results.

Galen pointed out that an ancillary reason for this is that Trulia is not allowing search engines to “follow” its links to its listing partners.

In other words, you — or your broker or your brokerage chain — feed Trulia.com a real estate listing, the primary content it uses to sell advertising. That listing will link back to its source (in hierarchical order: brokerage chain, broker, then lowly you if neither of the others is coming between you and your listing). But that link will include a “nofollow” tag, which means that when search engines see that listing page on Trulia, they will not queue your own page for spidering, nor will they in any other way regard that link as lending any strength to your page.

In still other words, Trulia is happy to feast on your crackers, but it’s not about to share any of its Google juice with you.

Trulia’s claims about why it is not doing this are specious and bogus, in my opinion, but you can read their side of the story at their weblog.

Does this actually matter? I think so, for two reasons. First, the Read more

Do You Have Faith? — Belief? — Or Do You KNOW?

Take it from someone who for years did what he thought would produce, but in reality experienced haphazard results. There’s a huge difference in the quality of results (read: success/failure) when the actions taken to produce said results were proceeded by an easily defined thought — followed by a slamdunk belief in said thought — which generates behaviors, followed closely by expectations of successful results. It really comes down to this: We know what we know, and we tend to act on what we know. Not what we hope. Not what we theorize. What we know. If you say you believe something to be true, and you can honestly substitute the word ‘know’ for believe, you’ll succeed.

Make sense?

I understand for most readers, it’s certainly not a new concept. Most of us have heard various versions of this since somewhere in our childhood. Years ago, I experienced a spontaneous breakthrough of clarity. I was talking one day with someone who knew me too well. She compared the difference between my behavior when I strongly believed something to when she felt I knew something to be true. I demurred with much volume and histrionics until she smiled and gave me a few recent and inarguably concrete examples. I hung my head in shame.

She then asked me one of the most important questions I’ve ever had to answer. What methods of acquiring new business was I using knowing it would produce results?

Substitute the word ‘know’ for ‘believe’ and tell me what you think about your goals for this year, if you have them. Do you believe the methods you’re employing to attain them will work, or do you know? And for the record? This isn’t some Kumbaya, rah-rah, ‘ya gotta believe’ crappola for the soft headed out there who need to feel good for an hour or so.

The Point?

What we think of most of the time is what we become. (Paraphrased — hat tip to King Solomon)

If we’re consistently wondering if what we’re doing will produce the results we’re pursuing, we’re on the doubt train headed to who knows where. It’s Read more

The Simple Way To Get Personal Emails From Your Blog’s Readers

Make your email address publicDear real estate agent,

I was reading your blog and wanted to send you a personal note.  I couldn’t find your email address, though.  I followed the link to your Web site and your email wasn’t there, either.  Then, I Googled you.

No dice. 

As a last-ditch effort, I tracked down your broker’s Web site and clicked 12 times to find your agent profile.   I hoped your email address would be published.  It wasn’t.

I eventually picked up the phone to call you.  I asked your assistant for your email address.

Next time, don’t make me jump through hoops to do business with you.

Sincerely,
The guy who was reading your blog

Tom Waits dates for everyman: Glitter and Doom Summer tour will start at the Orpheum Theatre in Phoenix on June 17-18

I’ve been sitting on Tim Waits tour dates for about a week. I’m glad I did, because the itinerary has been substantially revised from the original announcement. In the new line-up, Phoenix will come first, with two dates at the historic Orpheum Theatre.

Here are all the dates announced so far:

  • Orpheum, Tuesday, June 17, 2008, 9:00 PM, Phoenix
  • Orpheum, Wednesday, June 18, 2008, 9:00 PM, Phoenix
  • Plaza Theatre, Friday, June 20, 2008, 9:00 PM, El Paso
  • Jones Hall, Sunday, June 22, 2008, 9:00 PM, Houston
  • Palladium, Monday, June 23, 2008, 9:00 PM, Dallas
  • Brady Theatre, Wednesday, June 25, 2008, 9:00 PM, Tulsa
  • Fox Theatre, Thursday, June 26, 2008, 9:00 PM, St Louis
  • Ohio Theatre, Saturday, June 28, 2008, 9:00 PM, Columbus
  • Civic Theatre, Sunday, June 29, 2008, 9:00 PM, Knoxville
  • Moran Theatre, Tuesday, July 1, 2008, 9:00 PM, Jacksonville
  • Saenger Theatre, Wednesday, July 2, 2008, 9:00 PM, Mobile
  • Alabama Theatre, Thursday, July 3, 2008, 9:00 PM, Birmingham
  • Fox Theatre, Saturday, July 5, 2008, 9:00 PM, Atlanta

There will be a European leg to the tour, as well, but I haven’t seen any dates for that yet.

And: What does Tom Waits have to do with real estate? If for nothing else, he commands our attention with this perfectly apposite observation: “The large print giveth and the small print taketh away.”

How Do You Spell MLS?

Once, many years ago, I spelled CRB wrong and offended a bunch of brokers who held that designation.  I spelled it “CRS.”  Easy mistake for someone new to the REALTOR® business.  Heck, I hardly knew the difference between an agent and a broker back then, so how was I to understand what a big deal it was to confuse a couple of designations?  Of course, back then there were only a handful of designations – presently we have around 70 designations  that are recognized in the industry.  It must be really tough for a newbie to understand all the alphabet soup today.

It is probably also tough for a newbie to understand what MLS means.  Sure, the easy answer is Multiple Listing Service, but what is the purpose of the MLS?  I think many REALTORS®, and surely most of the general public, believe that the primary purpose of MLS is for collecting property data so it can be efficiently searched/distributed.  Even Wikipedia agrees with this common description of MLS.  Over the years, I have often been asked by sellers why they cannot enter their own listing in the MLS so it can be distributed like other listings.  This post details what I try to explain to these sellers.

Data distribution is certainly an important side function of MLS, but I argue that it is NOT the most important function.  If it were, then we should open up MLS to anyone who wants to enter a listing.  After all, if we had more data (including FSBOs, bank properties and government seizures) it would make data distribution even better. 

mlsTo understand what MLS’s primary function is, you need to go back to the beginning.  The first MLS predates the founding of NAR by more than 20 years.  It goes all the way back to 1887 in San Diego.  Needless to say, that original system was not computer based.  The first computerized MLS came about in 1975.  The public display of listings did not occur until the Internet explosion in the early 1990’s, and REALTOR.com was founded in 1997.

Okay, that’s more background than you probably wanted, Read more

Do you want to make sure your home will sell? Little things matter

This is my column for this week from the Arizona Republic (permanent link). (Incidentally, this kind of previewing is one of the reasons I developed the ideas that led to engenu. You can organize photos and details for a lot of houses into one web site, then you can easily reorganize them by conceptual categories (A-list, possibilities, rejects) as you go along.)

 
Do you want to make sure your home will sell? Little things matter

I tend to do a lot of previewing. I will go into houses alone to take photographs. My buyers and I then use those photos to draft a short-list of homes to view when they’re ready to see for themselves.

Because of this, I get to spend a lot of time alone in homes, looking at absolutely everything, with no distractions.

Here’s what I’ve learned from looking at thousands of homes for sale: Little things matter.

Is the home picked up, or are there clothes, toys and magazines scattered everywhere? Are there dirty breakfast dishes on the kitchen table? Dried up orange juice splotches? Toast crumbs? Are last night’s dirty dishes piled up in the sink?

Is the house clean? Does it look and smell like the cleaning crew just left? If I look for dirt, I can find it. But can I find it easily without having to look?

Is every room of the house packed to the walls with furniture? Are there pictures of every member of the family for three generations tacked all over the walls? Do the kids like dark blue, dark purple, dark black paint?

I can probably guess your religion by the stuff you own and the other stuff you don’t own, but my buyers should never, ever see symbols of your religion in the house. Why? Because it can be subtly off-putting to them without their even knowing why at a conscious level.

Likewise, if they can smell your cat — or the fish you fried for dinner last week — you’ve probably already alienated potential buyers before they have even given your house half a chance. Odors kill sales, so kill those odors now.

Fix any obvious defects. Read more