BloodhoundBlog

There’s always something to howl about.

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How do you define a neighborhood? You don’t. How do you obtain neighborhood expertise? Go to neighborhood expert.

I’m quoting from David Gibbons from Zillow.com. He wrote these remarks in a comment, but I’m pulling them out because it’s an interesting topic: How can web-based vendors build databases of neighborhood expertise?

What you are seeing in the neighborhood space is the lack of any predefined neighborhood database. It’s never been done before and so, while there’s a great place to start when building a taxonomy of regions at any other level, neighborhoods are tough to build.

The 6,500 neighborhoods currently defined on Zillow were done by hand. We’ve talked this through with outside.in – they took the same approach. The solution is to allow homeowners to collaboratively describe their neighborhoods and we’ll iterate towards that but even homeowners seldom agree on neighborhood designations and boundaries. It’s an interesting problem to solve.

That’s what I said. This is me when Zillow 6 was released:

What does all this have to do with Zillow.com?

I think they’ve made a mistake in their approach to community building, a mistake that will prevent a true community from emerging from all their efforts.

As an example, what is a neighborhood? It’s not what Zillow says it is, and it’s not what some city council says it is. A neighborhood is what the neighbors say it is, and, as in my North Central Phoenix neighborhood, neighbors can differ about what the neighborhood really is.

So how should Zillow define the neighborhoods it hopes end-users will create content around?

It shouldn’t. It should let the users define the neighborhoods, and if there are different interpretations of what the neighborhood is, it should allow the proponents of those different ideas to create multiple competing neighborhood descriptions. When one starts to draw all the attention and the other fades away, Zillow can snuff the loser. Until then, the neighborhood advocates will have an investment in creating content for Zillow, and an avid interest in getting their friends to the site to show off what they have created.

In other words, they will have created a virtual analogue of their neighborhood as a means of defining and describing it. This is an atom-sized on-line community, an acorn from Read more

Inman Connect Grand Poobahthon: Stinton: ‘Freedom stinks worse than banks in real estate’; Singer: ‘The only trouble with the MLS is the MLS — and the agents’; Barton: ‘I have visions of gesticulating green-grocers, so that must be good for real estate’

I can’t think of any argument against oral presentations better than the stuff that comes out of the mouths of the people making them.

From InmanBlog, NAR CEO Dale Stinton says:

“If there ever was a case study for banks staying out of real estate it’s the subprime market.” He also said that the subprime situation is an example of the “inevitability of an open society,” “of going too far, too fast,” and “of liquidity in the marketplaces.”

See, it was the lenders who caused these problems, not the sacrosanct tax giveaways to homeowners and real estate investors. And god spare us all from an “an open society” (that is to say, not a police state) and “liquidity in the marketplaces” (money, that is). I’m thinking Stinton had to borrow extra feet from Glenn Kelman to put in his mouth.

Joel Singer, “president of real estate business services for the California Association of Realtors,” was not to be outdone:

“The brokerage industry to a large degree has ceded too much power to the agents. Once you have entrenched power … more importantly, once you have entrenched economic power — the economics are that the MLSs actually have more funding than the organized real estate itself — it becomes very difficult to overcome that.”

I think that says that the obstacle to MLS reform is posed by the MLS systems themselves, which leads me to expect a radical legislative intervention. If you’re a real estate licensee but not an brokerage owner or designated broker, hide your wallet.

But: The prize would seem to go to Zillow.com founder Rich Barton, who summoned forth this vision:

“I see an old-style marketplace formed, a city market like Pike Place Market. I actually dug up an old photo — Pike Place Market at the turn of the last century. People were gesticulating. People were buying things. People were gossiping. Negotiations were happening. Big billboards were advertising things above the marketplace. That’s the picture I have in my head.”

I think this is meant to be poetry — except poetry rhymes, scans and makes sense.

I’m sure Stinton is not an actual Commissar, despite his derision of Read more

How to SUCK as a Realtor

angry.jpgAfter spending a lot of time this week following up on various ads, trying to track down Realtors to ask quick questions about their listings and spending time on “competitors'” websites and blogs, I have determined that there is a formula to how to SUCK as a Realtor. Part of my appeal as a contributor is that I’m not a Realtor. I don’t practice Real Estate, but I’m involved just enough to witness why people have a poor perception of the industry. If you want to SUCK as a Realtor, be sure to follow these tips in acronym form:

1.) Silence your phone so that you never have to answer it or get that pesky noise that the voicemail thingy makes when I leave a series of messages over several days. Even though I simply say, “I have a question about your advertisement, I’m interested in learning more,” and you can’t tell if I am a buyer or not, you should never answer that phone or return calls. Otherwise, someone might think that you are a good Realtor.

2.) Untimeliness with emails is key. If you really want to suck as a Realtor, make sure to check your email no more than once a week. That’s really pushing it… you should probably only check monthly. And then don’t respond. Even if someone is interested in submitting an offer and you’ve followed step 1 and plan on following step 5.

3.) Condescending anyone that crosses your path is crucial- other Realtors, buyers, sellers, the paper boy and kittens. You are clearly smarter and more established than anyone in the industry, never mind your ’85 Escort that just pooped emissions on our office driveway. Make sure in meetings to use the words “Top Realtor” and “better than” at least seven times.

4.) Competency is for suckas. If you are able to comprehend basic RE law, how to perform the dial function of a phone, or how to unlock a door with an eKey, you definitely don’t SUCK as a Realtor… you should try harder if you want to be the “Top Suckey Realtor.” I know how Read more

Quick notes on Inman’s Bloggers Connect

I’m juggling eggs in negotiations on between $0 and $2.2 million in new listings, but I’ve been following Inman’s Bloggers Connect off and on by RSS feed and email.

Paul Chaney at the Blogging Systems Group Blog was going great guns this morning, but I think maybe his laptop battery died. His summaries of this morning’s events are very good, though.

Kris Berg emailed that Teri Lussier and I did not win the Project Blogger contest, but I would have been stunned if we had. If you’re going into a competition with the intention of doing everything your own damn way, your only chance of winning is if the judging is based on how well you do things your own damn way. In that regard, BloodhoundBlog should win the Inman Innovator award — but I won’t be stunned if we don’t. Doing things your own damn way is its own damn reward, after all.

Mail from Teri:

Well…
 
My apologies to Cathy and her indignant cats, and I hope I didn’t let you down. OTOH, I’m quite pleased with my blog.
 
I had an interesting comment on TBR last night that made me think that I must be doing something right with it. And this reader is a Daytonian, and not in real estate, and has little patience for Realtors.
 
I don’t know if I would have changed anything to do it again… Although. If I had put an idiot widget and a few goofy graphics in occasionally to bust up the dreaded “wall of text”, I suppose Cathy’s cats would be well fed tonight. But since I really hate those, I’d probably end up hating TBR as well.  ;)
 
I’ve enjoyed the journey enormously!

Indeed. Likewise. And that “Well…” is just too perfect. Eudora Welty lives on at The Brick Ranch.

Inman Blog reports that Redfin.com’s Glenn Kelman claims that I am sending them business:

“Greg has long been my antagonist, and of course he is our best friend,” Kelman said. “Everytime he writes about us, he brings us business.”

I find that difficult to believe, but Kelman also said, of 60 Minutes Reporter Lesley Stahl:

“She kept saying I was full of s__t.”

This I find Read more

Great Taste – Inman Update

I am not a towering figure, for sure. At 5′ 4 3/4″ inches, I can typically find my way through a crowd with some stylish heels in the equation.

Last night, I felt like a Hobbit. And 360-Marlow (Harris) was right there with me. Who knew Zillow’s Drew Meyers (shown here with Marlow and Uber-Mike from Ubertor) was so tall?

(Correction: Alert reader Steve Jagger from Ubertor pointed out that this is actually none other than… Steve Jagger, although I still say he was channeling Drew. Sorry, Uber-Steve. Now, put my Ubertor website back online).

Beer with Bloggers was a kick in the proverbial britches. The infamous and utterly delightful Ardell was there with her entourage of strapping men including her charming and striking husband, her Project, Kevin Tomlinson (who I think moonlights as an Abercrombie model and assures me he is of legal drinking age), and the Rain City Boys (Dustin also assures me he is of legal drinking age, though the jury is still out).

And speaking of tall, Noah brought his super-model caliber wife. Now I’m a Hobbit and I feel the sudden need for Botox.

I schlepped the camera to the Thirsty Bear, the site of the Suds Fest, and the subsequent Trulia bash with the best of intentions. Unfortunately, I returned to my room with mostly pictures of the floor, my purse, and the lens cap. I was distracted, by the Who’s Who of the crowd for sure, but also by Mortgage Reports Dan (Green) who kept spilling my drinks, one resulting in glass shards. And, don’t let him tell you otherwise.

Kevin Boer was there, as were the Sellsius boys, Boise Phil Hoover, and about four hundred thousand others. Apparently, somewhere between the two events, 872 new blogs and bloggers were born, as the Trulia event was stifling and reminiscent of a Stones concert. I bailed early and, Steve will appreciate this, unable to find the bread crumbs I had left throughout the streets of San Francisco earlier in the evening, returned to my hotel one hour later via Albuquerque.

Last night was fun. Today I am on a mission to identify Read more

Someday soon, Coldwell Banker agents won’t even have to leave home to ignore hyper-local social media reporting tools

As the first little bit of news to come out of Inman Connect (I ignored all the spam I got last week), Coldwell Banker announces that it is coming up with its very own hyper-local rate-a-rock social media web site. Called SpotIt, the technology is being developed with OnBoard, a hyper-local real estate data aggregator. Presumably, all the other no-sparrow-shall-fall web sites haven’t failed miserably enough.

Given that Coldwell Banker agents are already not populating neighborhood databases on Trulia.com, Zillow.com, StreetAdvisor.com (Breaking news: Now StreetAdvisor sucks even less!), etc., it makes complete sense to build an in-house system that they can ignore without even leaving the office intranet.

(Just as a side note for the retards bright sparks building this crap: A zip code is enormous and is often very diverse in demographic characteristics. Real estate marketing should be designed to appeal to those people who are qualified to buy and sell real estate. Virtually every spot on the map in Phoenix, at least, looks like a slum in a zip-code-sized demographic. If you can’t work in carrier routes — at a maximum — go home.)

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Thank You Governor Napolitano – Sam Wercinski Is the Best Commisioner Ever!

Sam Wercinski is the Commissioner of the Arizona Department of Real Estate. He was appointed by Governor Janet Napolitano to this post in January. I first started hearing good things about Sam by early February. Based on what I had heard I was already predisposed to liking him before I even met him. I had never liked the commissioner who immediately preceded him, as she was the worst kind of petty bureaucrat and mostly disrespectful of all Realtors. To be candid, Sam wouldn’t have needed to do much to beat her in the likability department.

Commish_Photo_SmallI had posted this on BloodHoundBlog a few months ago, telling about an event June 21st, where he would speak and later there would be a top producer panel. There was a buffet lunch and just as I was finishing my sandwich Sam and his entourage arrived. Every single person who worked for him was “there”; which is to say they were, each one, intelligent, articulate and – more importantly, in my opinion – was a genuinely nice person. But when I met him what I witnessed was a truly likable, charismatic and energetic leader. In just a few short months he has dramatically changed the very nature of the department. He has reached out and gotten help and input (real help along with real input) from the Realtor community. The ADRE now has their emphasis on regulating only those licensees that actually need “regulating”. No matter what group of Realtors I am talking to, whenever the subject of the department or the commissioner comes up and I say how impressed I am, the response is typically a knowing nod, “yes, I saw that in him too”.

I have been meaning to post a “Thank You” to Sam ever since I met him at St. Barnabas in June. Instead HE SENT ME A THANK YOU! Correct. A government official meets me and then takes the time to handwrite a note telling me what a pleasure it was to meet me. Too good to be true? I speculated right after meeting him that he plans on doing the most Read more

Zillow.com takes on BloodhoundBlog, attempting to crush The Future Of Real Estate Marketing in the process

In a move that is either inspired or incredibly stoopid, Zillow.com will this afternoon launch a brand new group weblog devoted to real estate technology issues. This of course is a large part of the content of BloodhoundBlog and it is the entire focus of The Future Of Real Estate Marketing. The new weblog, called GeekEstate Blog, will draw its contributions from a cadre of real estate technology vendors. Presumably this will be pleasing to the foxes. The hens? Not so much.

From the Zillow Blog (this text is extracted from a pre-launch press release):

As much as the real estate industry is based on people-to-people contact, there is no denying that technology is becoming ever more crucial for real estate professionals as a way to reach consumers and each other. With this in mind, we are proud today to announce the launch of a new technology blog that Zillow has founded — GeekEstate Blog!

[…]

GeekEstate Blog is a multi-author format and is launching with seven contributors. Our kickoff team of regular contributors includes Michael Price from MLPodcast, Matt Dunlap from Realivent, Damon Pace from Incredible Agent, Brendan King from Point2, WordPress designer Cory Miller, and Steve Jagger from Ubertor. I’ll [Drew Meyers] be the seventh contributor rounding out this group.

I happen to think Steve Jagger is a nice guy, as is Mike Price. Jay Thompson likes Point2. Even so, what we have is a union of fairly low-tech tech vendors, none of whom is going to issue a discouraging word about one of the others’ products, nor about Zillow.com. INTJs like Drew Meyers might say something interestingly impolitic from time to time, but the rest of these guys got the windowed offices because they know how to tailor a response to the demands of their marketing. In other words, if you’re looking for independent balls-to-the-wall analysis, it won’t be at the GeekEstate Blog.

Nota bene:

Zillow will play an administrative role on this blog and keep the wheels turning. We’ll also occasionally provide our own insight based on our understanding of real estate technology. Lastly, we’ll head up the process of recruiting other bloggers as Read more

Why Author 12 Hates to Fly

And so it was that I arrived in San Francisco for the big event looking as if my hair had been styled by an angry ring-tailed lemur.

My trip began innocently enough. Operation Packing Plan B was an enormous success. Sure I was a little short on time, but I compensated by piling my artificially golden, wet locks up in a fashionable clip. For every person that would think I was a wreck, I was certain that another would consider me whimsically, see-how-much-I-don’t-try-too-hard eccentric.

I made it to the airport with an hour and a half to spare. I immediately parked at Terminal 2. I did this for two reasons. First, I was flying American Airlines. I knew I was flying American Airlines because my eTicket, which I booked on AmericanAirlines.com, said “American Airlines” all over it. Second, American Airlines is located in Terminal 2, that is if you believe the numerous airport directional signs, the logos on the parked planes at Terminal 2 gates, and my experience from having lived here for the PAST 30 YEARS! True, my eTicket didn’t specifically say “Go to Terminal 2”, but I suspect few can argue with my logic here.

Unfortunately, I wasn’t privy to one little detail, a detail written in secret, invisible ink on my eTicket, a detail so safely guarded that only the truly psychic would possibly make their flight this morning. As I attempted Self-Service Check-In, I got an error message on the screen along the lines of “Danger, Abort, Unauthorized Access Attempted, Hide Your Children, Secure Exit Doors!” It was then that Helpful Lady at the Check-In Counter, shaking her head in disgust, explained that San Francisco departures are on their Partner airline. “You will have to walk down there“, she said (pointing to, oh, North Dakota), “carry your (49.8 pound) suitcase down that flight of stairs, and check in at Terminal 1″.

No problem! I had time, and as luck would have it, Terminal 1 was not nearly as crowded as stupid-snooty Terminal 2. Then came (insert creepy music) SECURITY. This is where I and my fellow Terminal 1 travelers Read more

Left out at Inman: The truth is, Kris Berg is a blogging supernova, and her cosmic brilliance leaves everyone glowing

Is there a Carnival of Off-to-Inman Posts? If so, Kris Berg won:

So, this morning, I am off to the Inman technology conference in San Francisco. I am off in theory, at least. I haven’t exactly packed. Packing Plan A always involves meticulously planning out wardrobes, including appropriate accessories, neatly laying out the items the night before, and then, the morning of the flight, casually arranging the military-folded articles in the suitcase. I’m going with Plan B. Within the next hour, I will be shooting every item of clothing I own out of a cannon into an undersized carry-on and hoping for the best. Pity the poor, random power cord. If it simply looks like it might fit into one end of a camera, video recorder, voice recorder, iPod, or laptop, it’s coming along for the ride. I will have enough electronics and peripherals to inspire the Port Commission to beef up staffing at the security check point, and I can all but guarantee that at least half that make the journey with me were designed to power the VCR I sold at a garage sale in 1993.

Not a convention goer by nature, I was sucked into this one for a couple of reasons. I am looking forward to actually meeting the many people I have met online over the past year. Mostly, though, I am hoping I can bring back some better mousetraps to help us with our business. I’ll try to report back with updates, that is, if I can find the right power cord.

One of the break-out sessions at Inman Connect is called “The Blogging Superstars.” Kris Berg is not on that panel. In rebuttal I offer this lengthy argument:

Ahem.

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Black Pearls: Custom directional signs can draw buyers to your listings — and make your listings seem to multiply

Okay, here’s a Black Pearl made from sandy irritants we picked up at the StarPower Conference.

First, one of the Stars is making custom signs featuring photographs of the listed home. I’ve been writing about custom yard signs for more than a year now, but, so far, I haven’t heard from anyone who is doing them — other than us, that is. What the Star is doing is not our way of making the signs. He’s putting up his regular brokerage sign, then supplementing it with a separate sign that features photos of the home.

Second, another different Star is using directional signs to direct buyer traffic from main thoroughfares into the subdivisions where her listed homes are to be found. These are the size of an Open House directional, but they’re mounted in the yards of cooperating (or compensated) neighbors.

This idea I liked a lot for two reasons. First, it would tend to bring more buyers to the listed home. And second, using these directionals would tend to make it look like you had half-a-dozen listings nearby, rather than just one or two. You could be half the signs in the neighborhood with one listing. If you list in that subdivision frequently, the directionals need never come down, and they could serve more than one home.

Where’s the Black Pearl? Put the two ideas together in custom-made directionals:

These would be coroplast signs mounted on wire H-frames. Any sign printer can do them. Any Kinko’s can do them. They’re cheap to print in bulk, so you can hold out some replacements for stolen or damaged signs. Meanwhile, the photos do some of the jobs we expect from the custom yard sign: They stop traffic and preview the house. At the same time, they radically differentiate you as a lister.

This is pretty simple compared to some of the ideas we’re playing with, but it seems like a sweet little supplement to the idea of custom yard signs.

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The Carnival of Real Estate . . .

…is up at Sacramento Real Estate Voice. The theme is a Monopoly tournament, but I can’t tell who won. Kris Berg triumphed at her table with I’ve Been Working Too Hard! Ask the Wall Street Journal. Brian Brady, writing from his home blog, took over the real estate on his table with San Diego Mortgage Advice: Call to ARMs. There are five other table winners to be seen, so get yourself to Sacramento Real Estate Voice to check them out — without passing GO, of course.

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A comprehensive take on the StarPower Conference: Reinventing the pearl the Bloodhound way

Here’s my final evaluation of the StarPower Conference in four short words: I didn’t hate it. The intellectual content of the thing was oversold by a hefty percentage, and virtually everything in the curriculum was an upsell for something else. We were entreated all week to gather “pearls” from the presentations, but the best I was able to come home with are grains of sand from which we will craft pearls of our own. The event was stage-managed with precision and flair, although a little cheerleading goes a long way with me.

This post is largely a critique. In the coming weeks, I want to detail some of the pearls Cathy and I will be assembling around the gritty sand we brought home. Here I want to enumerate what I considered to be important defects in the StarPower Conference. I don’t know that this will do anyone any good. Most of the companies I take on seem not to spring into action to address my concerns. But I find myself taking an anti-vendor position again and again, and my four days at StarPower served only to reinforce that redoubt.

However: I think it’s important to note that the StarPower organization is not unique in exhibiting the defects I will catalog, nor does it come even close to being the worst specimen of the milk-the-Realtor industry. I could have wished for a lot more — and more-rigorous — information in exchange for my time and money, but I did not come away empty-handed, and I may yet succumb to one of this week’s incessant upsells.

First, with a couple of exceptions, StarPower is stuck at about 1999. Web sites, lots of web sites, all of them static, almost all of them templated, most of them mindlessly mimicking the me-me-me meme. There is weblogging, sort of, substantially worse than what I’ve been bitching about and yet utterly invisible to Technorati and the Googlesphere. In the StarPower universe, there is no Web 2.0, nor any derivative implications of Web 2.0. I heard the words “long tail” out of my own mouth only. This thing that we do Read more

A Simple Question, What Can You Blog About?

I imagine that many of the readers of this blog are bloggers themselves; who in their daily perusal of the blogosphere for inspiration and news land here as a reliant destination for intellectual discussion of the issues at the fore of our industry. If I’ve got the readership pegged then I will assume that most of you tend to write about the issues you feel most strongly about. Divorced commissions or Zillow or discount real estate operations are all part of the RE.net cacophony. Amongst this backdrop of honest, well-reasoned discourse I pose a simple question:

“What can you really blog about?”

Let the initial reaction of “anything I feel like” go by the wayside and think about it for a moment. What can you really blog about? The reason I bring this question up here is that there is a rather disturbing series of events developing in the blogosphere – not too far from the RE.net over at a web site called Mortgage Lender Implode-O-Meter. As members of the real estate community I’ll assume that you’ve heard of it – an f’d company for the new bust that is mortgage lending. It may be loosely grouped with housing bubble blogs; but really it is an aggregation of news and information about the “implosion” of the mortgage industry. It is written with a “Daily Show” sarcasm that I personally find enjoyable; and although it is a private site, conceived and started by one man – it has become the web site of choice for thousands in the industry each day looking for the latest news.

Regardless of your personal feelings about such housing bubble sites you must admit that ML-Implode is quite a phenomenon. One man starts with an idea – to aggregate and track the downfall of mortgage companies via a personal web site; suddenly thousands of people visit it every day for news and information. Such is the power of the Internet.

It is not unlike Bloodhound in that regard. Bloodhound started as one man’s idea and grew in to a vital Read more