Pre-script: Here’s one of the secret benefits of working at BloodhoundBlog: If you screw up in really interesting ways, Direct Response provocateur Richard Riccelli will phone or email to tell you what you’re getting wrong. I’ve recast this post in response to a very instructive voicemail from Richard. I had an email from Matt McGee […]
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Still recovering from two exhausting days in Seattle. Brian Brady and I both had a great time. Taught a ton, learned a ton and met a lot of truly wonderful people. The Zillovians were excellent hosts, pulling out all the stops for both the BloodhoundBlog Unchained event and for REBarcamp Seattle. They basically gave an […]
I’ll be doing a different version of The Way of the Farmer in Seattle today. I know we won’t be able to do a lot of hands-on stuff, but still I’m keen to take on some practical, real-life marketing problems. Here’s my syllabus, for which I have about a zillion open tabs: Expired package, physical […]
Continuing with my discussion of the bribe/gifts proffered to the contributors to Agent Blunderbuss, here’s a quick look at MyMarketWare.com. I looked at this product when it was introduced and was not all that impressed. I like it better on second glance. What is it? YASPWSS: Yet Another Single Property Web Site Solution. Like many […]
I edited 1,407 files in 1,407 folders on Friday. Not by hand, mind you. That would have been a tedious and error-prone path to an inevitable suicide for someone like me. No, I built a spider to do the job, and it took a surprisingly long time to run — almost four minutes. But I […]
Teri Lussier paid me a very high compliment today in email, although I’m sure that’s wasn’t her intent. I expect she was just being matter-of-fact. Here’s what she said: You don’t do anything without a purpose. She was asking why I phrase so many headlines in the form of a question, assuming correctly that I […]
This came in by email, but I’m answering it publicly because I expect the question is fairly common: I am a member of the Cyberprofessionals group. I was unable to attend the session in Orlando and therefore missed your presentation. I have read the materials about the upcoming event in Phoenix and I’m not entirely […]
I installed an iPhone-only theme this morning. If you land on BloodhoundBlog from any browser except Safari for the iPhone, you’ll see our normal theme. If you come in from the iPhone, you’ll get a theme optimized for the iPhone’s (or iTouch’s) screen size. This is the way BHB looked on an iPhone until this […]
Yes folks, it’s the question that never goes away: Why don’t you post more images? Short answer: I don’t like to read posts with images. Unless we are talking about specific property, images rarely add to the writing, and to me, they almost always take away from the writing. When discussing property, you do need […]
Trace Richardson wrote just lately on the technology of building single-property web sites, and, while he got almost everything wrong, from my point of view, I’m willing to cut him some slack. First, he’s a very thoroughgoing weblogger, and that buys a lot of credit in my bank. And second, he went after the topic […]
Hunter Jackson came up with the idea of revisiting ProjectBloodhound the other night, and that was a stroke of pure genius. It gnawed at me as soon as he brought it up, and I wasn’t alone: Teri Lussier was thinking along the same lines. Here’s why: Even though we documented our thinking in RealEstateWeblogging101.com, we […]
Brian already cited some of the constructive criticism we have received about BloodhoundBlog Unchained, and that’s as it should be. I think we did a nice job, for a first swing at the ball, but the whole BloodhoundBlog idea is about doing better. Praise might be sweet to the ears, but it is criticism that […]
We’re Unchained, but we’re still wired to the net — wirelessly. These posts are set up so that folks can make notes or comments in real time. Listing strong to farm strong Building single-property web sites Using engenu to dominate the long tail Zestifarming to dominate Zillow Blogging your listings – with SEO power Belly-to-belly […]
This is my column for this week from the Arizona Republic (permanent link). (Incidentally, this kind of previewing is one of the reasons I developed the ideas that led to engenu. You can organize photos and details for a lot of houses into one web site, then you can easily reorganize them by conceptual categories […]
A prank? I just thought it an interesting side effect of engenu.