Bryant Tutas, the most well-known author on the Active Rain Real Estate Network, was kind enough to grant me an interview. I have known Bryant since I signed up for Active Rain some six months ago. He is a serial contributor there, posting, commenting, and offering both insight and encouragement. Bryant and his wife (The Lovely Wife) are the owners of Tutas Towne Realty in Poinciana, FL. Bryant is the broker and sole practitioner while “The Lovely Wife” manages their properties.
Bryant, you were involved in commentary with Candybags, on Bloodhound Blog, some time back and followed up with a post asking “So, What Do You Do To Justify Your Commission?“. How do you think Realtors who host or comment on weblogs should prepare themselves to answer this question?
Brian, I think the question, “What do you do to justify your high commission?” is a valid question. REALTORS? need to be prepared to answer it. In this age of disintermediation, it is time for REALTORS? to really think about what it is that we do. We need to be able to communicate this to the consumer. We are paid for what we bring to the transaction and not what we do. I bring my reputation, experience, knowledge of the market, ability to be a calming force, skill at keeping folks focused on the end result, willingness to tell people what they need to hear (not what they want to hear) and my expertise at pricing properties correctly. None of these attributes can be received via the Internet. That, is what our value is. These intangibles cannot be quantified by a dollar amount.
How do you think the commentary could have been handled better here on BHB?
Candybags was rude and very hostile towards REALTORS? but he did ask a reasonable question. I prefer to try and win people like this over than to further instigate their aggression. I have learned over the years that aggression is best handled with patience and reason. I never take someone’s comments personally. There is always a reason why people act the Read more