Bloodhound is an astounding blog. Now before I’m accused of buttering up to Greg, let me explain I’m not that type. What I find astounding about Bloodhound is the consistent quality of the work here. It’s amazing a real estate blog can generate such rich material for the imagination, and one reason I think it does is that it transcends, on many occasions, the limits of basic real estate information.
That’s not to say that all types of RE blogs don’t have their place among the RE blogosphere and much valuable information is transmitted all over. Bloodhound itself transmits valuable nuts and bolts information. Along with other sites, Bloodhound transmits good technology tips and is in the loop of the latest news going on in the industry. I think, though, what raises it above other efforts is the transcending part.
I like the fast, informative style some sites have, with a few pithy words, neat pictures and links to good information, but they lack the substance that I think makes a place like Bloodhound stand out. That’s what I’m getting at – rich content, substance, mind food, sparks to fire the imagination. We often praise the informative aspect of Bloodhound, but seldom do I see the content given appropriate praise.
In order to stand out among a field of writers, substantive content is critical in my estimation. Allan Bloom, the great literature critic, feels that being “strange” is what sets great writers apart and makes them immortal. By “strange” he meant that writers like Kafka, Shakespeare, Pynchon and Cervante are different, on the edge, that their content fires the imagination. Not that I’m comparing Bloodhound to canonical writers, but relatively speaking, the concept is the same – in the arena of RE blogs, Bloodhound has the “strange” factor which sets it apart, makes it noticeable, whether you agree with Greg and the contributors and like them or not.
This powerful form of branding is what all businesses, and other efforts to be seen and heard, search for, yet few fully succeed in finding. I think it entails taking a risk, having the courage to express Read more