A few background facts that need to be entered into evidence:
a) My wife and I are the PROUD parents of 4 kids.
b) All parents with which I associate are PROUD parents. (Vanity thy name is author is accurate, but it has NUTHIN on vanity thy name is parent-grin)
c) Gannett’s 86 newspapers plus USA Today are locked in a desperate battle for advertising revenue both for newspapers and increasingly online. (All battles for revenue are desperate, no?)
d) They are getting creative at attracting eyeballs and MAY actually be listening to some luminaries in the journalism business who have crossed over to blogging success. James Lileks comes to mind. (He lost his column at the Minneapolis Star-Tribune despite being arguably the best blogging asset they had and one of the brightest minds in how to effect the organizational change they needed. He specifically called for them to “go local”.)
OK- So I was at work the other day and I get a call from my wife that our 16 year old son is going to be interviewed and have a two page article done about him in the paper. I inquire from Jen which paper and she replies the Courier Journal. I ask if they have told her which section. She says, the Southern Indiana Clark county section. Hmmm…Interesting. I just heard from a friend at church that his child was recently featured in the Floyd county section…sense a pattern here?
Apparently the reporters have called the local high schools from all over the area and are asking for kids with interesting background stories or who are “exceptional” to do stories about. They are being featured in a way that EVERY parent will tell their friends, family, church congregation and every other local person who knows our family. Very cool.
The article on our son will be published this coming Wednesday.
Other expose’s are being written on LOCAL issues that will appeal to the neighborhood crowd. They are specifically being for the “town square” as opposed to the “rip and read” AP stories.
So the take home lesson from this? REALTORS do not “own” the eyeballs Read more