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Tag: Innovation (page 1 of 1)

January 21, 2010

They are Smarter than you, Better than you and they Know More than you

by

Mortgage Systems Samurai

Author website

I’m a mortgage guy.  Mortgage guys (and gals) will often talk about how highly they regard and respect the professionalism and expertise of Real Estate Agents, and they paint thise adoration with a very broad brush.

Real Estate Agents have a big ‘ole brush as well as they sing the praises and glory of how efficient, communicative and quickly Mortgage folks do their job to ensure a speedy and worry free transaction.

(The sarcasm should be about waist deep by now)

And you know what? (this applies to both groups)  They are Smarter than you – at marketing to their services to thier prospects, they are Better than you – at doing their job, and they Know More than you do – about their business (most of the time!).  Here’s the kicker….we have the exact same clientele.

Here’s a question: What can you learn from someone that’s not in your line of work that will make you better, smarter and cause you to innovate?

A couple of years ago I read a book called the Medici Effect that quite effectively makes the case that true innovation is realized at the intersection of different disciplines.  There are no new ideas, only new ways of looking at things that already exist…maybe just not in your world.

If you think about it, mortgage types and agent types are different disciplines.  Some people can pull off both and make a good living at it, for the most part however, these are two different personality types.

The very best in one field of the Real Estate profession is rarely the very best in the other field as well.  We’re not talking about having competence in either discipline.

I’m talking about being cutting edge, innovative, kick-ass, gonzo marketing fools.  This isn’t vanilla agent or loan officer stuff we’re talking about.  I’m talking about raising the bar and being a thought leader in your market.

For the past few years I have belonged to Vistage, an Executive Coaching and Business Leadership group that promotes “better leaders – decisions – results”.

My group is made up of 12-15 CEOs  from different businesses and industries and we meet once a Read more

January 19, 2010

Unchaining a Bloodhound Pup

by

Mortgage Systems Samurai

Author website

It’s funny, I am almost never at a loss for words. I have an opinion on just about any topic and am usually a passionate conversationalist….but put me in the yard with the Big Dogs and I’m feeling a little puppyish (you’ll find that I like to make up words).

To introduce myself I want to tell you about the path that led me here.  I found BHB right as things started to really get hairy in the third and fourth quarter of 2007.

I have to admit I had trouble understanding much of what I read here about technology, SEO and Greg’s passionate dissertations that seemed like they were written in Greek (come to think of it, maybe it was Latin).

I could not resist being drawn to this incredible community of creative, innovative and free thinking professionals sharing openly their trials and their triumphs as they searched for answers when we really didn’t know exactly what the questions were, or what they would be.  It was a true mastermind of master minds.

When I found out about Bloodhound Unchained in 2008 I spent every cent that I had to buy a plane ticket and book a seedy hotel to be there.  I still remember, the cheapest hotel I could find was about a mile and a half from the Heard Museum.  I grew up on a farm in Michigan and figured “a mile and a half, no problem – i can do that in my sleep!”…and I don’t recall any mention on the announcement for Unchained about Arizona heat.  Even in April it was about 109 degrees!

So I showed up every day, lugging my $300 Fry’s laptop that someone lent me the money for, soaking wet, looking like I swam to the event like that dumb Michael Phelps Subway commercial they keep playing during the football playoff games.

I had already read about, and implemented fully without completely understanding,  long tail SEO strategies posted by Greg on the blog.  I was almost blinded by the innovation in the conference and found solace at a time when everything seems like an uphill battle….we’re talking Everest Read more

Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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