For all you real estate boys and girls out there, if you haven’t had the pleasure of going to an Apple Store to buy something, or have a problem solved, I heartily recommend a field trip. Find the biggest most trafficked Apple Store in your area and go there just to watch, listen, and learn. And learn you will. I’ve had what Dad taught me about the difference between service and results reenforced every time I walk through their doors.
These pages have, pretty much from Day 1, screamed about delivering service, a concept with which nobody, including this company owner would credibly disagree. But results are what BloodhoundBlog is all about. Some, however, have screwed up the order of importance of the two. (Has there ever been a better place for a that said?)
That said, and this is what I’ve been sayin’ since Dad’s fiercely burning eyes so congruently highlighted the dripping tone of sarcasm when he spit out the words to me — it’s about producing results, genius. I’ll take a gruff, mildly rude manner and give back a thank you if it comes at me hand in hand with timely, stellar results. Yeah, I know, you’re muttering ‘duh’ under your breath. You’d think that would be universal knowledge, right? We all know that’s ultra malodorous crap.
What many refuse to allow unfettered into their consciousness, is that world class service is as effective as a gelding trying to generate the next Secretariat when it’s not complimenting equally world class results. Think about it. “Yeah, Bob said your service was the best in town. You hardly ever produce results, but your service is without rival.” When was the last time you heard that?
Think of any service company or store selling product — would you use them again if the results were fabulous, but the service not so much? On the other hand, would you return if the results were uniformly disappointing, but the service on the way to the predictably inferior results was orgasmic? I know I’m risking the tag of heretic, but I’m gonna say it anyway.
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