{"id":10014,"date":"2009-10-09T06:33:00","date_gmt":"2009-10-09T13:33:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10014"},"modified":"2009-10-09T06:38:33","modified_gmt":"2009-10-09T13:38:33","slug":"mr-ftc-man-dont-gore-my-ox","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10014\/mr-ftc-man-dont-gore-my-ox\/","title":{"rendered":"Mr. FTC-Man: Don&#8217;t Gore My Ox!"},"content":{"rendered":"<p>The FTC issued guidelines this week requiring bloggers to disclose whether they have received free products in exchange for endorsements.  It was as if the FTC had read my post earlier this week praising the ScanSnap Scanner and my voluntary disclosure that the fine folks at Fujitsu had not plied me with a free gift, and said, &#8220;We like the cut of Chetson&#8217;s jib! We&#8217;ll create mandatory disclosure policies for the whole country!&#8221; Thanks FTC!<\/p>\n<p><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9990\">Al Lorenz<\/a> (full disclosure: I don&#8217;t know Al, and he has never seen fit to send me a single present) had a good comment a few days ago about the double standard.  The FTC rule is enough of a regulatory overreach that it&#8217;s got virtually everyone up in arms.  Jack Shafer, another stingy bast*rd who has failed to send me any gifts of value, <a href=\"http:\/\/www.slate.com\/id\/2231808\/\">has a terrific article in Slate about the whole thing.<\/a><\/p>\n<p>But I do want to defend the FTC in one small way: many people, including some of the same now griping about mandatory disclosure rules on poor-me bloggers, have no problem with the regulation of other kinds of pay for play schemes &#8211; see, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Payola\">Payola, 1950s<\/a>. So there&#8217;s some logic to the idea that if radio broadcasters can be regulated on content, so can any kind of broadcasters, including blogger-broadcasters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The FTC issued guidelines this week requiring bloggers to disclose whether they have received free products in exchange for endorsements. It was as if the FTC had read my post earlier this week praising the ScanSnap Scanner and my voluntary disclosure that the fine folks at Fujitsu had not plied me with a free gift, [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-10014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2392,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2392\/a-bolt-from-the-blue-for-the-ftc\/","url_meta":{"origin":10014,"position":0},"title":"A Bolt From the Blue for the FTC","author":"Russell Shaw","date":"December 18, 2007","format":false,"excerpt":"I have to agree with the FTC 's initial action but for all the wrong reasons. And I don't agree with them now pursuing the case further. A few days ago a Judge dismissed the complaint filed by the FTC against a Detroit area Multiple Listing Service. The position of\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"bold from the blue","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/12\/bold%20from%20the%20blue.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1435,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1435\/ftc-to-ncrc-regarding-zillowcom-what-price-justice\/","url_meta":{"origin":10014,"position":1},"title":"FTC to NCRC regarding Zillow.com: What price justice?","author":"Greg Swann","date":"May 15, 2007","format":false,"excerpt":"The attempted shakedown of Zillow.com that began last October -- when The National Community Reinvestment Coalition (NCRC) sent a letter to the Federal Trade Commission (FTC) complaining that the nascent Seattle-based Automated Valuation Model (AVM) was misleading minority homeowners about the value of their homes -- has come to stunningly\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":654,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/654\/redfin-again\/","url_meta":{"origin":10014,"position":2},"title":"Redfin Again","author":"Russell Shaw","date":"November 19, 2006","format":false,"excerpt":"Trevor Smith writes (and I respond): Your comment about Redfin is not only ignorant it is probably borderline libel. Please feel free to pass my comments and my contact information along to them. Do you even know exactly what services Redfin does or does not provide? No. What I do\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":880,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/880\/community-choice-in-real-estate\/","url_meta":{"origin":10014,"position":3},"title":"Community Choice in Real Estate","author":"Russell Shaw","date":"January 10, 2007","format":false,"excerpt":"\"Interested\" wrote: What would be the disadvantage of listing a home with a Realtor who charges a flat fee based on services provided? Brian Brady responded: I'd like to take stab at this question: It's economics. There is a school of thought that suggests that Realtors are clerks; some are.\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":635,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/635\/avid-avm-aversion-extends-only-to-zillowcom-ncrc-off-shoot-starts-competing-on-line-valuation-service\/","url_meta":{"origin":10014,"position":4},"title":"Avid AVM aversion extends only to Zillow.com: NCRC off-shoot starts competing on-line valuation service . . .","author":"Greg Swann","date":"November 13, 2006","format":false,"excerpt":"Curiouser and curiouser. Could it be that NCRC's motive is not to shake-down Zillow.com but to sully its reputation, in advance of going into competition against it? From InmanNews (fingered by Jim Duncan of Real Central VA):Zillow officials say their valuations should also be seen as a starting point for\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2410,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2410\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-12\/","url_meta":{"origin":10014,"position":5},"title":"The Odysseus Medal competition &#8212; Voting for the People&#8217;s Choice Award is open","author":"Greg Swann","date":"December 23, 2007","format":false,"excerpt":"There are 36 entries on the short list this week. That's a ton, but, even so, it's less than half of what we started with. Given that it's a holiday week, there was a lot of great stuff this week. We knew that going in, because both Jeff Kempe and\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10014"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10014\/revisions"}],"predecessor-version":[{"id":10017,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10014\/revisions\/10017"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}