{"id":10040,"date":"2009-10-12T16:11:35","date_gmt":"2009-10-12T23:11:35","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10040"},"modified":"2009-10-12T16:14:00","modified_gmt":"2009-10-12T23:14:00","slug":"leading-with-listings-systematically-getting-a-few-clicks-from-twitter-and-using-some-lazy-math-to-justify-the-effort","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10040\/leading-with-listings-systematically-getting-a-few-clicks-from-twitter-and-using-some-lazy-math-to-justify-the-effort\/","title":{"rendered":"“Leading” With Listings, Systematically Getting (A Few Clicks) From Twitter, And Using Some Lazy Math To Justify The Effort…"},"content":{"rendered":"

So, it looks like the Twitter.Com\/229RockGlen <\/a>account is generating 3-7 clicks\/day back to the web page linked from the profile. I think I can see how an agent with 10 or more listings might start to see some results employing the 1 Twitter account per property approach. <\/p>\n

I mean, why not multiply the 3-7 clicks daily by 10 and call it a potential extra 50 visitors a day, right? Or maybe 20 such accounts could yield 100 extra visitors a day.<\/p>\n

And lets say 3% of these visitors opt in to some sort of lead capture on your site. Maybe they consent to receive your latest videos… Ok, so if you’ve got 20 listings, each with it’s own twitter account, then you could potentially generate 3 * 30 = 90… I’ve been rough with the numbers here, so let’s just call the 90, 100. \ud83d\ude42<\/p>\n

And let’s say most agents with an inventory that large could convert 1 in 100 opts to a commission sometime in the next year….Average Sales Price $200,000 …. GCI 5000? <\/p>\n

Time spent setting up the twitter accounts – 20*15 minutes each = 5 hours…. <\/p>\n

I don’t know…<\/p>\n

A System For Using Twitter With Measurable ROI?<\/h2>\n

I guess what I’m saying is maybe I’ve figured out a process for configuring twitter to increase sales in an almost measurable way. That is, assuming you’re confident a set percentage of visitors to your site will opt in to something… <\/p>\n

Steps: <\/strong><\/p>\n

1. Create a Twitter Account for Each Property Listing.<\/p>\n

2. Make sure your website in the twitter profile links back to the property or page on your site.<\/p>\n

3. Drop a few tweets about the property. Beds, baths, square footage, “I am way overpriced..” just a few things to give the twitter account some content. <\/p>\n

4. Use this juicy affiliate link<\/a>, to fire up a Tweetspinner<\/em> Account.<\/p>\n

5. Configure Tweetspinner to automatically follow other tweeters who might be interested in your property\/area specific twitter account. (For example, anyone who tweets the words “south street” might be interested in your Philly real estate listing.)<\/p>\n

6. Wait for eventual clicks from the twitter account to your blog\/lead capture Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So, it looks like the Twitter.Com\/229RockGlen account is generating 3-7 clicks\/day back to the web page linked from the profile. I think I can see how an agent with 10 or more listings might start to see some results employing the 1 Twitter account per property approach. I mean, why not multiply the 3-7 clicks […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[397],"tags":[],"class_list":{"0":"post-10040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-abusing-twitter","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8912,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8912\/the-case-for-twitter-really-fast\/","url_meta":{"origin":10040,"position":0},"title":"The Case For Twitter, Really Fast","author":"Chris Johnson","date":"June 15, 2009","format":false,"excerpt":"House Hunting? in Ohio? or maybe LandLord Problems In Pittsburgh? What if your: \"Rate Went Up\" maybe you want to \"Look At Another House\" Whatever you do, don't be a \"Stupid Realtor\" These people are BEGGING for some help.\u00a0 They are SCREAMING for it. And you can fish though and\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11807,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11807\/tweetspinner-making-some-damn-sense-out-of-twitter\/","url_meta":{"origin":10040,"position":1},"title":"TweetSpinner: Making some damn sense out of Twitter","author":"Chris Johnson","date":"April 23, 2010","format":false,"excerpt":"Alright kids, a quick damn screenvid. I didn't think I needed followers till I started seriously seeing my bit.ly links had more clicks.\u00a0\u00a0 That was cool. Then I learned that those clicks opt in at the same damn rate as PPC\/SEO clicks.\u00a0 Even cooler. Now...you can get LOCAL followers en\u2026","rel":"","context":"In "Abusing Twitter"","block_context":{"text":"Abusing Twitter","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/abusing-twitter\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2337,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2337\/noodlin-around-with-social-media\/","url_meta":{"origin":10040,"position":2},"title":"Noodlin’ around with Social Media","author":"Cathleen Collins","date":"December 7, 2007","format":false,"excerpt":"Teri Lussier loves Twitter so I'll give it a shotThat was my \"Hello World\" last night on Twitter. At the 2007 Star Power conference in Phoenix I learned about Jott, the safe and legal way to text message while you're driving; so when I noticed Greg using it to send\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10157,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10157\/twitter-inks-deals-with-microsoft-and-google\/","url_meta":{"origin":10040,"position":3},"title":"Twitter Inks Deals with Microsoft and Google","author":"Eric Blackwell","date":"October 22, 2009","format":false,"excerpt":"For those Twitterites out there, yesterday was a very good day. Twitter announced two (count 'em) deals, one with Microsoft to have Tweets appear on Bing's results. The second one was roughly similar with Google. What does it all mean? To me it means the following... If you think tweetspam\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1408\/is-truliacom-the-unzillow-realtybot-emerges-from-beta-with-a-new-qa-feature-and-robust-system-wide-automated-alerts\/","url_meta":{"origin":10040,"position":4},"title":"Is Trulia.com the UnZillow? Realty.bot emerges from beta with a new Q&A feature and robust, system-wide automated alerts","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Come with me to the newly-reconfigured Trulia.com, freshly emerged from beta status. Let's search for an ideal house. The criteria we can use are limited -- location, type of structure, price range, bedrooms, bathrooms, square footage -- but we can still scare up some results. Plus which, if you really\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3114,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3114\/to-z-or-not-to-z\/","url_meta":{"origin":10040,"position":5},"title":"To Z or Not To Z?","author":"Dave Phillips","date":"May 13, 2008","format":false,"excerpt":"That is the question.\u00a0 Whether \u2018tis noble in the mind to suffer The slings and arrows of outrageous fortune, Or take arms against a sea of troubles, And by not opposing them?\u00a0 To die:to sleep; No more; and by a sleep to say we end.\u00a0 I started this post with\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.mediabistro.com\/unbeige\/original\/bill%20shakespeare.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10040"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10040\/revisions"}],"predecessor-version":[{"id":10042,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10040\/revisions\/10042"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}