{"id":1006,"date":"2007-02-07T09:38:28","date_gmt":"2007-02-07T16:38:28","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1006"},"modified":"2007-02-07T09:38:28","modified_gmt":"2007-02-07T16:38:28","slug":"getting-the-l-out-a-stump-speech","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1006\/getting-the-l-out-a-stump-speech\/","title":{"rendered":"Getting the “L” Out – A Stump Speech"},"content":{"rendered":"

Why is it that so many agents seem to see a “Sell” in “Selfless”? Don’t people see through the facade, or does this really have a positive marketing impact? I suppose it depends on your particular shtick, and perhaps the “love me” approach will play to some audiences. Call it naivete or an ignorant, misguided notion, but I somehow believe that the tone and quality of our personal marketing is a reflection of the type of people and professionals we are and the way we view and conduct our business. I could be wrong.<\/p>\n

Love me!<\/strong> This is a common mantra among the dozens of agent ads I see in our little monthly community newsletter, circulation approximately 14,000. Dozens of “reprinted” testimonial letters, happy client gushings of adoration, and “We’re #1!” screams. The latter has gotten so ridiculous that we see statements like “#1 agent team for (name of company) in (name of community) in past (number of) years combined”. Now, I know that this means this team was out-produced by individual agents<\/em> and agents for other companies<\/em> and most everyone in other communities<\/em> and during any single year<\/em>. My question is, are consumers so gullible that they <\/em>don’t get it?<\/p>\n

Personally, I have always taken a high-road approach to my ad content, and this newsletter is no exception. No “sweetheart deals” in the February issue, no “new home in your stocking” in December. Bah-humbug. “Here are our listings, we sell bunches of them, call us if we can help you” has been our consistent message. My clients are not hiring me to run an ad filled with shamrocks and maypoles. They want their property exposed and sold. Of course, through marketing our inventory, we are de facto marketing ourselves, but in-your-face self-promotion has never struck me as the best method of gaining respect and trust for ones competence. As they say in Steve’s home state, “Show Me”. I am ever hopeful that our actions and our success speak for themselves.<\/p>\n

I’m selfless! Let me tell you just how much so you will bring me business because of it! <\/strong>Another recurring theme I see Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Why is it that so many agents seem to see a “Sell” in “Selfless”? Don’t people see through the facade, or does this really have a positive marketing impact? I suppose it depends on your particular shtick, and perhaps the “love me” approach will play to some audiences. Call it naivete or an ignorant, misguided […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1201,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1201\/building-a-better-dog-house-for-bloodhoundblog-one-down-dozens-to-go\/","url_meta":{"origin":1006,"position":0},"title":"Building a better dog house for BloodhoundBlog: One down, dozens to go","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"I have successfully migrated a hosted domain with a working WordPress weblog to our new host. I'll do two or three more for practice. If all goes well, tomorrow late we'll move BloodhoundRealty.com and BloodhoundBlog with it. For what it's worth, the preliminaries were all kind of tricky and exacting,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1211,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1211\/the-potentially-canonical-list-of-real-estate-weblogs-grows-to-a-respectable-level-of-inadequacy\/","url_meta":{"origin":1006,"position":1},"title":"The potentially-canonical list of real estate weblogs grows to a respectable level of inadequacy","author":"Greg Swann","date":"March 25, 2007","format":false,"excerpt":"The potentially-canonical list of real estate weblogs has grown again. I tend to maintain it daily in my own surfing, but I've been dealing with emailed additions in batches. I keep meaning to have Cameron write a form to streamline that process. In any case, look it over when you\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3111,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3111\/when-the-weather-in-phoenix-is-bad\/","url_meta":{"origin":1006,"position":2},"title":"When the weather in Phoenix is bad…","author":"Greg Swann","date":"May 13, 2008","format":false,"excerpt":"...it's really bad... That's what I woke up to this morning. Windy, cold and spitting rain. I had a home inspection in the nearby foothills and I had to sit through a brief brown-out -- a cloud of dust so thick I couldn't see to drive. The Russian Thistle were\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8959,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8959\/just-because-the-real-estate-market-is-being-trumpeted-by-bull-horns-that-doesnt-mean-its-time-to-retract-your-bear-claws\/","url_meta":{"origin":1006,"position":3},"title":"Just because the real estate market is being trumpeted by bull horns, that doesn’t mean it’s time to retract your bear claws","author":"Greg Swann","date":"June 22, 2009","format":false,"excerpt":"I'm the leading bear in an article in Saturday's Toronto Globe and Mail. I wasn't as dour as the overall slant of the article, but it remains that the Phoenix real estate market is overbuilt. We have more kitchens than cooks, and, as long as that is so, a robust\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1139\/passive-marketing-can-swing-sale\/","url_meta":{"origin":1006,"position":4},"title":"Passive marketing can swing sale","author":"Greg Swann","date":"March 12, 2007","format":false,"excerpt":"I was too busy doing this last week to talk about it. This is me from Friday's Arizona Republic (permanent link): \u00a0Passive marketing can swing sale How much time and effort should you expend to sell your house? The answer is simple: whatever it takes. Last week, we talked about\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1237,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1237\/skilled-realtor-bargain-of-lifetime\/","url_meta":{"origin":1006,"position":5},"title":"Skilled Realtor bargain of lifetime","author":"Greg Swann","date":"March 30, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Skilled Realtor bargain of lifetime We own 65 Internet domains so far. Of those, 29 are actually hosted on the Internet, sites you can visit with your Web browser. The others are \"pointed\" at the hosted sites. If you forget that\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1006"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1006\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}