{"id":10071,"date":"2009-10-14T09:08:56","date_gmt":"2009-10-14T16:08:56","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10071"},"modified":"2009-10-14T09:09:15","modified_gmt":"2009-10-14T16:09:15","slug":"the-passive-path-to-active-real-estate-investment-marketing","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10071\/the-passive-path-to-active-real-estate-investment-marketing\/","title":{"rendered":"The passive path to active real estate investment marketing"},"content":{"rendered":"

I was talking with Jeff Brown on the phone yesterday about how much we depend on passive marketing devices — our Phoenix real estate weblog<\/a> mainly — to generate new business.<\/p>\n

We don’t even do all that much. By now there are much better resources to turn to than me for advice on how to do real estate weblogging. But what we do is consequential, because we are constantly adding to our inventory of hard-headed real estate information.<\/p>\n

As an example, I wrote a post this morning on the factors that contribute most to the profitability of Phoenix-area rental home investments<\/a>. That post in turn supports a basic guide I have prepared on rental home investing in suburban Phoenix<\/a>.<\/p>\n

What am I up to? I’m pre-conditioning future clients, for one thing. I’m sharing a lot of hard-headed information, but I’m also letting them know what it’s going to be like to work with me. In addition, I’m splitting the herd, isolating the people I will want to work with and sending the others packing.<\/p>\n

The weblog post will have a future in other locations. I can use the HTML to make a very compelling Craigslist ad. And, in the long run, that post will add to the content on our static real estate investments page.<\/p>\n

Here’s the best news: The people I hear from who will have pursued all of this information will come to me pre-sold. I won’t have to cover as much of the basics with them on the phone. They will not have picked up the phone to call me until they had already committed to hearing more of what I have to say. They won’t be slam-dunk conversions, necessarily — investors never are — but their business will be mind to get — or to lose — with no significant competition.<\/p>\n

I am not diminishing more active prospecting strategies — much the contrary — but this is the kind of thing that I can set up once that will pay me over and over again. And as others here have noted, the climate for rental home investors in Phoenix just keeps getting better Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I was talking with Jeff Brown on the phone yesterday about how much we depend on passive marketing devices — our Phoenix real estate weblog mainly — to generate new business. We don’t even do all that much. By now there are much better resources to turn to than me for advice on how to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,8,6,5],"tags":[],"class_list":{"0":"post-10071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-investment","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3253,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3253\/investors-are-coming-back-to-the-phoenix-rental-home-market-and-with-the-right-business-plan-theyll-make-money\/","url_meta":{"origin":10071,"position":0},"title":"Investors are coming back to the Phoenix rental home market — and with the right business plan they’ll make money","author":"Greg Swann","date":"June 21, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0Investors are coming back to the Phoenix rental home market -- and with the right business plan they'll make money Rental home investors are coming back into the Phoenix real estate market, and this is a good\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3107,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3107\/are-you-an-investor-looking-for-a-rental-home-that-will-stay-rented-buy-a-home-thats-worth-living-in\/","url_meta":{"origin":10071,"position":1},"title":"Are you an investor looking for a rental home that will stay rented? Buy a home that’s worth living in","author":"Greg Swann","date":"May 12, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). I wrote this last Tuesday, but it coincides nicely with Barry's post this morning. \u00a0Are you an investor looking for a rental home that will stay rented? Buy a home that's worth living in I represented tenants\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3952,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3952\/give-me-your-money-part-ii-emergent-investment-opportunities-in-the-recovering-real-estate-market\/","url_meta":{"origin":10071,"position":2},"title":"Give me your money, Part II: Emergent investment opportunities in the recovering real estate market","author":"Greg Swann","date":"August 17, 2008","format":false,"excerpt":"Last Tuesday I met with a potential real estate investor. She's an investor because she's got the money, the credit and the will to dip her toe in the water. She's a potential investor because she has never yet been a landlord. That's okay. I've worked with many potential investors,\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2793,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2793\/your-rental-home-in-phoenix-will-generate-positive-cash-flow-but-will-it-appreciate-significantly-in-the-coming-years\/","url_meta":{"origin":10071,"position":3},"title":"Your rental home in Phoenix will generate positive cash flow — but will it appreciate significantly in the coming years?","author":"Greg Swann","date":"March 18, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Your rental home in Phoenix will generate positive cash flow -- but will it appreciate significantly in the coming years? It's still a buyer's market out there, but is it an investor's market? The answer to that\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3923,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3923\/what-went-wrong-in-the-real-estate-market-we-told-homeowners-to-treat-their-homes-like-securities-investments-and-they-did\/","url_meta":{"origin":10071,"position":4},"title":"What went wrong in the real estate market? We told homeowners to treat their homes like securities investments — and they did…","author":"Greg Swann","date":"August 16, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). As a matter of eating crow, I will attest that I publicly denied that housing prices could ever behave like securities prices, falling far below their fundamental value. The market has proved me wrong. We're writing contracts\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":405,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/405\/blogoff-post-28-timid-investor-lost-chance-for-large-rental-home-gain\/","url_meta":{"origin":10071,"position":5},"title":"Blogoff Post #28: Timid investor lost chance for large rental home gain . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is from my Arizona Republic column, a sad story about an investor who let a small fear lead to a huge loss:In July 2004 I was working with a potential investor. She was prosperous and well qualified, and she was buying at a time when a nice rental home\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10071"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10071\/revisions"}],"predecessor-version":[{"id":10072,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10071\/revisions\/10072"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}