{"id":1009,"date":"2007-02-07T17:52:29","date_gmt":"2007-02-08T00:52:29","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1009"},"modified":"2007-04-01T09:10:15","modified_gmt":"2007-04-01T16:10:15","slug":"fortune-on-zillowcom-they-can-gape-but-they-cant-google","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1009\/fortune-on-zillowcom-they-can-gape-but-they-cant-google\/","title":{"rendered":"Fortune on Zillow.com: They can gape, but they can’t Google . . ."},"content":{"rendered":"

It’s possible that I’ve written more about Zillow.com than any other real estate weblogger. More on why Automated Valuation Methods necessarily stink<\/a>. More on why the National Community Reinvestment Coalition’s shake-down of Zillow.com stinks even worse<\/a>. More on Zillow.com’s new features<\/a>.<\/p>\n

If I haven’t written more than anyone else, I’ve certainly written plenty. Want proof?<\/p>\n

<\/p>\n

If you Google on Zillow.com<\/a>, you have to drill all the way down to the third and fourth entries to find my posts. Most days, I beat their own frolickin’ weblog.<\/p>\n

But let’s be conservative and simply say that, as a weblogging Realtor based in Phoenix, AZ, I’ve written quite a bit about Zillow.com. So when Fortune<\/i> magazine writes a cover story about Zillow.com<\/a>, who don’t<\/i> they talk to?<\/p>\n

They quoted a real estate weblogger<\/a> — one I’ve never seen before — whose site has been dormant since last October.<\/p>\n

And they talked to a Phoenix-based Realtor, Brett Barry, A Realty Executives agent working out of Scottsdale. (Brett emailed me about this article when he was interviewed a while ago.)<\/p>\n

But apparently Fortune Senior Editor Jeffrey M. O’Brien didn’t run a simple Google search.<\/p>\n

What he did do — almost but not quite — is talk a sweet pregnant lady into turning on her buyer’s agent and disintermediating the bee-hotch. I told David Gibbons last week that the Make Me Move feature puts Zillow.com in the business of brokerage, even thought they’re not taking commissions for it. I wrote about this in December, but, even so, he was taken aback. But in the article, O’Brien is actively marketing his home as a Make Me Move FSBO transaction.<\/p>\n

It’s a fun article, but there’s really nothing new in it. It’s impressive, I suppose, that Zillow.com can make the cover of Fortune<\/i> without even a hint of profitability on its horizons. And it’s certainly a matter of interest to me<\/i> that I could wrestle my way to third and fourth position on the search for Zillow.com — a search for which BloodhoundBlog gets over a hundred unique hits a day — but not<\/i> attract the attention of Fortune<\/i> magazine. Who says<\/i> real estate is going hi-tech…?
\n<\/p>\n

Technorati Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s possible that I’ve written more about Zillow.com than any other real estate weblogger. More on why Automated Valuation Methods necessarily stink. More on why the National Community Reinvestment Coalition’s shake-down of Zillow.com stinks even worse. More on Zillow.com’s new features. If I haven’t written more than anyone else, I’ve certainly written plenty. Want proof? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,4,6,5,25],"tags":[],"class_list":{"0":"post-1009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":188,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/188\/tell-the-world-zillowcom-is-bunk\/","url_meta":{"origin":1009,"position":0},"title":"Tell the world: Zillow.com is bunk . . .","author":"Greg Swann","date":"August 8, 2006","format":false,"excerpt":"I wrote Debunking Zillow.com on July 25th, two weeks ago today. Without being arcane or technical, I think it completely demolishes the idea that Zillow.com can -- or ever can -- provide reliable home values. Nathan Hughes at Richmond Business and Commercial News wrote about my post, and, in a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3460,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3460\/there-arent-enough-advertising-dollars-for-zillowcom-to-go-ipo-but-adding-google-street-view-makes-the-site-a-little-more-useful\/","url_meta":{"origin":1009,"position":1},"title":"There aren’t enough advertising dollars for Zillow.com to go IPO, but adding Google Street View makes the site a little more useful","author":"Greg Swann","date":"July 23, 2008","format":false,"excerpt":"So far, in 30 months since Zillow.com launched, precisely one client has shown me a Zestimate. I mention the site all the time, just as a matter of casual conversation, but only the INTx types know what the hell I'm talking about. Last night on the the phone with Brian\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":580,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/580\/zillowcom-shade-down-creeping-disclaimerism-as-a-subject-changing-gambit\/","url_meta":{"origin":1009,"position":2},"title":"Zillow.com shake-down: Creeping disclaimerism as a subject-changing gambit . . .","author":"Greg Swann","date":"October 27, 2006","format":false,"excerpt":"Whatever. Just don't pay them off. The issue is a lot bigger than Zillow.com, and Net Exceptionalism is too important an idea to be squandered. Even if you don't know who your friends are, I will hang with you if you will hang tough... Our story so far:Welcome to Race\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":575,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/575\/zillowcom-shake-down-this-is-the-first-shoe-dropping\/","url_meta":{"origin":1009,"position":3},"title":"Zillow.com shake-down: This is the first shoe dropping . . .","author":"Greg Swann","date":"October 26, 2006","format":false,"excerpt":"John Cook, Seattle Post-Intelligencer:Zillow has contacted the NCRC, and the two plan to meet soon, Berenbaum said. He expressed confidence that they can resolve the issues in a way that benefits the entire home valuation industry.Actually, the complaint made me think that Yahoo.com is going to have to cough up\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":591,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/591\/the-zillowcom-shake-down-the-piling-on-begins-and-spencer-tracy-is-nowhere-to-be-found\/","url_meta":{"origin":1009,"position":4},"title":"The Zillow.com shake-down: The piling on begins — and Spencer Tracy is nowhere to be found . . .","author":"Greg Swann","date":"November 1, 2006","format":false,"excerpt":"Zillow news since the New York Times story broke: Zillow.com accused of helping predatory lenders Zillow.com: So bad it ought to be banned? Zillow Faces Minority Complaint: Rights watchdog group prepares charge that real estate site undervalues homes of non-whites Zillow.com accused of discrimination in home valuations FTC complaint filed\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":589,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/589\/the-zillowcom-shake-down-preparing-for-the-denouement\/","url_meta":{"origin":1009,"position":5},"title":"The Zillow.com shake-down: Preparing for the denouement . . .","author":"Greg Swann","date":"October 31, 2006","format":false,"excerpt":"Via Matrix, The New York Times:Zillow.com, the Web site that provides free home valuations, has been accused by a coalition of community activist groups of undervaluing the homes in black and Latino neighborhoods.The headline of the story: \"A Home Valuation Web Site Is Accused of Discrimination.\" I said the headline\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1009"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1009\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}