{"id":1009,"date":"2007-02-07T17:52:29","date_gmt":"2007-02-08T00:52:29","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1009"},"modified":"2007-04-01T09:10:15","modified_gmt":"2007-04-01T16:10:15","slug":"fortune-on-zillowcom-they-can-gape-but-they-cant-google","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1009\/fortune-on-zillowcom-they-can-gape-but-they-cant-google\/","title":{"rendered":"Fortune on Zillow.com: They can gape, but they can’t Google . . ."},"content":{"rendered":"

It’s possible that I’ve written more about Zillow.com than any other real estate weblogger. More on why Automated Valuation Methods necessarily stink<\/a>. More on why the National Community Reinvestment Coalition’s shake-down of Zillow.com stinks even worse<\/a>. More on Zillow.com’s new features<\/a>.<\/p>\n

If I haven’t written more than anyone else, I’ve certainly written plenty. Want proof?<\/p>\n

<\/p>\n

If you Google on Zillow.com<\/a>, you have to drill all the way down to the third and fourth entries to find my posts. Most days, I beat their own frolickin’ weblog.<\/p>\n

But let’s be conservative and simply say that, as a weblogging Realtor based in Phoenix, AZ, I’ve written quite a bit about Zillow.com. So when Fortune<\/i> magazine writes a cover story about Zillow.com<\/a>, who don’t<\/i> they talk to?<\/p>\n

They quoted a real estate weblogger<\/a> — one I’ve never seen before — whose site has been dormant since last October.<\/p>\n

And they talked to a Phoenix-based Realtor, Brett Barry, A Realty Executives agent working out of Scottsdale. (Brett emailed me about this article when he was interviewed a while ago.)<\/p>\n

But apparently Fortune Senior Editor Jeffrey M. O’Brien didn’t run a simple Google search.<\/p>\n

What he did do — almost but not quite — is talk a sweet pregnant lady into turning on her buyer’s agent and disintermediating the bee-hotch. I told David Gibbons last week that the Make Me Move feature puts Zillow.com in the business of brokerage, even thought they’re not taking commissions for it. I wrote about this in December, but, even so, he was taken aback. But in the article, O’Brien is actively marketing his home as a Make Me Move FSBO transaction.<\/p>\n

It’s a fun article, but there’s really nothing new in it. It’s impressive, I suppose, that Zillow.com can make the cover of Fortune<\/i> without even a hint of profitability on its horizons. And it’s certainly a matter of interest to me<\/i> that I could wrestle my way to third and fourth position on the search for Zillow.com — a search for which BloodhoundBlog gets over a hundred unique hits a day — but not<\/i> attract the attention of Fortune<\/i> magazine. Who says<\/i> real estate is going hi-tech…?
\n<\/p>\n

Technorati Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s possible that I’ve written more about Zillow.com than any other real estate weblogger. More on why Automated Valuation Methods necessarily stink. More on why the National Community Reinvestment Coalition’s shake-down of Zillow.com stinks even worse. More on Zillow.com’s new features. If I haven’t written more than anyone else, I’ve certainly written plenty. Want proof? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,25],"tags":[],"class_list":{"0":"post-1009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2664\/zillowcom-announces-its-sponsorship-of-bloodhoundblog-unchained\/","url_meta":{"origin":1009,"position":0},"title":"Zillow.com announces its sponsorship of BloodhoundBlog Unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"BloodhoundBlog has grown up with Zillow.com. We're consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day. On the other hand, we've also been big boosters of the tools Zillow has built to help sellers, buyers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3460,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3460\/there-arent-enough-advertising-dollars-for-zillowcom-to-go-ipo-but-adding-google-street-view-makes-the-site-a-little-more-useful\/","url_meta":{"origin":1009,"position":1},"title":"There aren’t enough advertising dollars for Zillow.com to go IPO, but adding Google Street View makes the site a little more useful","author":"Greg Swann","date":"July 23, 2008","format":false,"excerpt":"So far, in 30 months since Zillow.com launched, precisely one client has shown me a Zestimate. I mention the site all the time, just as a matter of casual conversation, but only the INTx types know what the hell I'm talking about. Last night on the the phone with Brian\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":188,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/188\/tell-the-world-zillowcom-is-bunk\/","url_meta":{"origin":1009,"position":2},"title":"Tell the world: Zillow.com is bunk . . .","author":"Greg Swann","date":"August 8, 2006","format":false,"excerpt":"I wrote Debunking Zillow.com on July 25th, two weeks ago today. Without being arcane or technical, I think it completely demolishes the idea that Zillow.com can -- or ever can -- provide reliable home values. Nathan Hughes at Richmond Business and Commercial News wrote about my post, and, in a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":580,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/580\/zillowcom-shade-down-creeping-disclaimerism-as-a-subject-changing-gambit\/","url_meta":{"origin":1009,"position":3},"title":"Zillow.com shake-down: Creeping disclaimerism as a subject-changing gambit . . .","author":"Greg Swann","date":"October 27, 2006","format":false,"excerpt":"Whatever. Just don't pay them off. The issue is a lot bigger than Zillow.com, and Net Exceptionalism is too important an idea to be squandered. Even if you don't know who your friends are, I will hang with you if you will hang tough... Our story so far:Welcome to Race\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":575,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/575\/zillowcom-shake-down-this-is-the-first-shoe-dropping\/","url_meta":{"origin":1009,"position":4},"title":"Zillow.com shake-down: This is the first shoe dropping . . .","author":"Greg Swann","date":"October 26, 2006","format":false,"excerpt":"John Cook, Seattle Post-Intelligencer:Zillow has contacted the NCRC, and the two plan to meet soon, Berenbaum said. He expressed confidence that they can resolve the issues in a way that benefits the entire home valuation industry.Actually, the complaint made me think that Yahoo.com is going to have to cough up\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":591,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/591\/the-zillowcom-shake-down-the-piling-on-begins-and-spencer-tracy-is-nowhere-to-be-found\/","url_meta":{"origin":1009,"position":5},"title":"The Zillow.com shake-down: The piling on begins — and Spencer Tracy is nowhere to be found . . .","author":"Greg Swann","date":"November 1, 2006","format":false,"excerpt":"Zillow news since the New York Times story broke: Zillow.com accused of helping predatory lenders Zillow.com: So bad it ought to be banned? Zillow Faces Minority Complaint: Rights watchdog group prepares charge that real estate site undervalues homes of non-whites Zillow.com accused of discrimination in home valuations FTC complaint filed\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1009"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1009\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}