{"id":10114,"date":"2009-10-19T03:01:10","date_gmt":"2009-10-19T10:01:10","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10114"},"modified":"2009-10-19T03:01:10","modified_gmt":"2009-10-19T10:01:10","slug":"intellectual-property-theft-for-realtors-a-primer-on-what-not-to-do","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10114\/intellectual-property-theft-for-realtors-a-primer-on-what-not-to-do\/","title":{"rendered":"Intellectual Property Theft for REALTORS – a primer on what not to do."},"content":{"rendered":"

REALTORS are great at sharing ideas. <\/p>\n

I really do like the idea of team spirit and sharing. I think that one can make a strong case for it in business among friends who trust and respect each other. It is what a scenius is all about. It is what we do at our brokerage with what we call our Roundtable. It is a good thing.<\/p>\n

But that is TOTALLY different from intellectual property theft. One of the things that I watch REALTORS do time after time is to “help themselves” to other peoples’ intellectual property (or have their hired folks do it) and then fight arrogantly when they are informed about it. Most times it starts as an innocent thing where the REALTOR is unaware of it and ends with the REALTOR losing significant time and money.<\/p>\n

Two examples:<\/p>\n

Take the latest controversy about a REALTOR named David Bigham<\/a>. I was not aware of it until my buddy Jon posted on it on our real estate newspaper site<\/a>. This, sadly enough, has happened literally hundreds of times while I have watched. It is TOTALLY avoidable.<\/p>\n

David Bigham is (apparently) a REALTOR somewhere in Minnesota. I neither know him or care. I simply want to help folks avoid his plight for THEIR business. <\/p>\n

Here is how it typically starts. <\/p>\n

1) REALTOR buys a domain.
\n2) REALTOR is a visual person, so they find a competitors site that LOOKS cool.
\n3) They contact the firm that built it and ask “How much?”
\n4) They faint. Lotsa bucks.
\n5) They start contacting EVERY web developer from their cousin Fred to the local web development students to every serious firm looking for a person to “make it look EXACTLY like that.” (Famous Last Words…)
\n6) So Fred or Betty or whoever (insert web developer here) literally copies and pastes the code which is EASILY done and makes a few simple modifications and posts the site as “theirs”, lock stock and barrel.<\/p>\n

Then the trouble starts. See, the guys who designed that site…they ummmm…. OWN that design. Yes it may be fashionable for REALTORS to “steal” (or “pinch” “boost” “hi-grade” “lift” etc-grin),,, advertising and Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

REALTORS are great at sharing ideas. I really do like the idea of team spirit and sharing. I think that one can make a strong case for it in business among friends who trust and respect each other. It is what a scenius is all about. It is what we do at our brokerage with […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-10114","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1799,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1799\/does-the-real-estate-industry-need-realtors\/","url_meta":{"origin":10114,"position":0},"title":"Does the Real Estate Industry Need Realtors?","author":"Cooksquared","date":"August 14, 2007","format":false,"excerpt":"Inspired by the glut of controversial posts appearing here lately, I thought I would add one more to the fire. In my recent browsing I stumbled upon a blog that asked a simple question, \"Do we need Realtors?\" That's all. That was the whole post. While the questioned seemed relatively\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2979,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2979\/raising-the-bar-or-bellying-up-to-it\/","url_meta":{"origin":10114,"position":1},"title":"Raising the Bar or Bellying Up to It?","author":"Dave Phillips","date":"April 16, 2008","format":false,"excerpt":"I hear a lot of chatter from successful REALTORS\u00ae about \u201craising the bar\u201d for being a REALTOR\u00ae.\u00a0 In other words, do a better job of distinguishing between REALTORS\u00ae and licensees.\u00a0 This came up during a strategic planning break-out group today and we all thought it sounded like a good plan,\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8579,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8579\/can-a-realtor-truly-be-a-consumer-advocate\/","url_meta":{"origin":10114,"position":2},"title":"Can a REALTOR Truly be a Consumer Advocate?","author":"Thomas Hall","date":"June 1, 2009","format":false,"excerpt":"My query is sincere.\u00a0 But first, I want to make a distinction between a REALTOR and a licensed real estate agent.\u00a0 NAR tells consumers to seek the counsel of REALTOR - in fact, make sure they are working with a REALTOR, leading consumers to believe that a licensed real estate\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3033,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3033\/save-a-house-ride-a-realtor%c2%ae\/","url_meta":{"origin":10114,"position":3},"title":"Save a House, Ride a REALTOR\u00ae","author":"Dave Phillips","date":"April 28, 2008","format":false,"excerpt":"(If you are not a country music fan, you may have a serious character flaw, but that is the subject of another post on another Blog.\u00a0 For now, here is a video that will help you \u201cget\u201d the title of this post.) Save a Horse, Ride a Cowboy Across the\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"reduction","src":"https:\/\/i0.wp.com\/www.towerhobbies.com\/images\/towirlogo_175.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1797,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1797\/consumers-view-on-what-bloodhound-blog-is\/","url_meta":{"origin":10114,"position":4},"title":"Consumer’s View on What Bloodhound Blog Is…","author":"Lani Anglin","date":"August 13, 2007","format":false,"excerpt":"Contrary to unpopular belief, Realtors in the Bloodhound Blog pool care about consumers. Oh, I know it's hard to buy because YOU once had a Realtor not call you back or because you read one single article that got heated, or because the For Sale sign is still crooked in\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2968,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2968\/its-1000am-do-you-know-where-your-realtor-is\/","url_meta":{"origin":10114,"position":5},"title":"It’s 10:00AM; Do You Know Where Your Realtor Is?","author":"Barry Cunningham","date":"April 14, 2008","format":false,"excerpt":"Do you know that the Realtor who you have your house listed with is actually still earning their living as a Realtor? That was the concern recently voiced and posed to us by a concerned agent in Poinciana, Florida. \"In Central Florida, for example, over 50% of real estate agents\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Real Estate News } Real Estate Radio USA","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/missing.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10114"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10114\/revisions"}],"predecessor-version":[{"id":10116,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10114\/revisions\/10116"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}