{"id":10176,"date":"2009-10-26T14:12:02","date_gmt":"2009-10-26T21:12:02","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10176"},"modified":"2009-10-26T14:12:02","modified_gmt":"2009-10-26T21:12:02","slug":"ab-testing-unleashes-creativity","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10176\/ab-testing-unleashes-creativity\/","title":{"rendered":"A\/B Testing Unleashes Creativity"},"content":{"rendered":"<p>One of the things that I truly dig about <a href=\"http:\/\/retechulous.com\">Ryan<\/a> is his utter willingness to try anything.\u00a0 Goofy?\u00a0 Serious?\u00a0 Whatever?\u00a0 It&#8217;s all in play for him.\u00a0 What keeps people on pages longer he&#8217;ll do.<\/p>\n<p>I&#8217;m now free to do that.\u00a0 I was constrained by subordinating everything to someone else&#8217;s &#8220;best practices.&#8221;\u00a0 The <a href=\"http:\/\/www.amazon.com\/Advertising-Methods-Prentice-Business-Classics\/dp\/0130957011\">Caples<\/a> stuff, other people&#8217;s methods, best practices, and the <a href=\"http:\/\/michaelfortin.com\">Fortin<\/a> stuff that you see working.\u00a0 I am Japan.\u00a0 Like Bawld Guy. Take ideas, appropriate&#8230;make &#8217;em mine, lather rinse repeat, and knock out another 5 of my 10,000 hours.<\/p>\n<p>No more need simply copy.\u00a0 Enter A\/B Testing.\u00a0 You can create a loop that corrects itself.\u00a0 By not having your ego involved, by subordinating EVERYTHING to effectiveness, you can try ANYTHING and see what&#8217;s what. Wanna see if pink hippos sell?\u00a0 Go.<\/p>\n<p><a href=\"http:\/\/remarkablogger.com\">Blog Consultant Michael Martine <\/a>pointed this killer video out, and for those of us using WordPress and a Theme of some type that allows page level layout changes (for color scheme and suchlike) this is the cool.<\/p>\n<p>Now, I can do 2 things: see if pink hippos sell , and see what sells better than what else.<\/p>\n<p>Questions I am going to address:<\/p>\n<ul>\n<li>Does a highly produced video sell better or worse than a &#8220;Garage bandy&#8221; deal?<\/li>\n<li>Does 16&#215;9 kill 4&#215;3 like I think it does?<\/li>\n<li>Does asking for a sale work better than asking for an opt in?<\/li>\n<li>Does asking for a sale AND an opt in lower the chances of either one happening?<\/li>\n<li>Does leading or closing with testimonials work better?<\/li>\n<li>Do testimonials work at all?<\/li>\n<li>Should I have dense or sparse sidebars for the purpose of getting opts?<\/li>\n<\/ul>\n<p>Heady stuff, and stuff that can let us run experiments to test it, and guard our marketing dollars.\u00a0 This is an utter blast, if testing is part of what you do on a regular basis, you can constantly improve your marketing.<\/p>\n<p>When you learn what people respond to in marketing&#8230;<\/p>\n<p>&#8230;you can improve your salesmanship.<\/p>\n<p>That&#8217;s why we do what we do.<\/p>\n<p><object width=\"400\" height=\"300\" data=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=5775819&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" type=\"application\/x-shockwave-flash\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=5775819&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" \/><\/object><\/p>\n<p><a href=\"http:\/\/vimeo.com\/5775819\">How to do A\/B Testing with WordPress<\/a> from <a href=\"http:\/\/vimeo.com\/carsonified\">Carsonified<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the things that I truly dig about Ryan is his utter willingness to try anything.\u00a0 Goofy?\u00a0 Serious?\u00a0 Whatever?\u00a0 It&#8217;s all in play for him.\u00a0 What keeps people on pages longer he&#8217;ll do. I&#8217;m now free to do that.\u00a0 I was constrained by subordinating everything to someone else&#8217;s &#8220;best practices.&#8221;\u00a0 The Caples stuff, other [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-10176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9909,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9909\/the-reading-list-8-no-bs-books-to-make-you-better\/","url_meta":{"origin":10176,"position":0},"title":"The Reading List: 8 &#8220;No BS&#8221; Books to Make You Better","author":"Chris Johnson","date":"September 30, 2009","format":false,"excerpt":"Get tactical.\u00a0 Everyone wants some \"grand strategy\" or \"new initiative.\u00a0 But mastering tactics at the battlefield level is how 90% of us can earn money faster than the government steal it.\u00a0 It's all about Tactics, not Strategy.\u00a0 Mastering tactics means that you are doing something towards a goal.\u00a0 Something, anything\u2026","rel":"","context":"In &quot;Egoism in Action&quot;","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10181,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10181\/post-opt-best-practices-internet-marketing-meets\/","url_meta":{"origin":10176,"position":1},"title":"Post-Opt Best Practices: Internet Marketing Meets","author":"Chris Johnson","date":"October 28, 2009","format":false,"excerpt":"Really quickly. A lot of us have various opt in methods. Free books, blog comments, FB adds. What are we doing with that noise? Hello.\u00a0 Call them. Objection #1 \"But I Can't Find A Numba\" OKAY, fine.\u00a0 You can't find a number.\u00a0 Sergey and Eric made this little website, it's\u2026","rel":"","context":"In &quot;Group Therapy&quot;","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3233,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3233\/speaking-in-tongues-a-very-simple-ab-switch-for-testing-the-pull-power-of-landing-page-variations\/","url_meta":{"origin":10176,"position":2},"title":"Speaking in tongues: A very simple A\/B switch for testing the pull-power of landing-page variations","author":"Greg Swann","date":"June 14, 2008","format":false,"excerpt":"We talked about landing pages at Unchained: When someone who is interested in relocating to Phoenix lands on our brokerage weblog, I want for that party to land on my relocation page, rather than just at the top of the blog. Why? Because if I provide the exact information my\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9926,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9926\/screenflow-rocks-30-minutes-end-to-end\/","url_meta":{"origin":10176,"position":3},"title":"Screenflow Rocks: 30 Minutes End to End.","author":"Chris Johnson","date":"October 2, 2009","format":false,"excerpt":"Brian, Sean, into the breech I go.\u00a0 I had wanted to stay out of Politics since the heartbreak of the campaign last year (organizational dysfunction at the highest level).\u00a0 I wanted to steer clear, but I got sucked in. It's a bad idea to think about politics because then instead\u2026","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1202,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1202\/silly-stuff-i-wanted-to-share\/","url_meta":{"origin":10176,"position":4},"title":"Silly Stuff I Wanted to Share","author":"Russell Shaw","date":"March 23, 2007","format":false,"excerpt":"Just ran across this and saw at once it needed to be shared. It is called Scottsdale Sucks. This one is called World's Worst Websites. I've spent hours having fun looking at all the various links from this site. To me, some of the sites were laugh out loud funny.\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"Albert Einstein smaller","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/03\/Albert%20Einstein%20smaller.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1424,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1424\/sobcon-07\/","url_meta":{"origin":10176,"position":5},"title":"SOBCon 07","author":"Jeff Brown","date":"May 13, 2007","format":false,"excerpt":"I'll make this short and to the point. I just returned from the most informative conference I've ever attended. The speakers were remarkable. The tech-geeks were beyond description, and included many of blogging's true heavyweights. I'll be writing about the technical news -- it was exciting, and most things blog-tech\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10176"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10176\/revisions"}],"predecessor-version":[{"id":10178,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10176\/revisions\/10178"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}