{"id":1023,"date":"2007-02-09T11:59:08","date_gmt":"2007-02-09T18:59:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1023"},"modified":"2007-02-09T11:59:32","modified_gmt":"2007-02-09T18:59:32","slug":"sellers-ready-for-cherry-picking-time","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1023\/sellers-ready-for-cherry-picking-time\/","title":{"rendered":"Sellers: Ready for cherry-picking time?"},"content":{"rendered":"

This is me in today’s Arizona Republic<\/i><\/a> (permanent link<\/a>).<\/p>\n

 
Sellers: Ready for cherry-picking time?<\/b><\/p>\n

We can’t grow cherry trees in the desert, but it’s cherry-picking time in the Phoenix real estate market.<\/p>\n

Why? Because even though the buyers seem to be coming out in normal numbers, there is still a large surplus of inventory for sale.<\/p>\n

The implication? Buyers are going to shop for the best overall value — price, preparation, presentation. In other words, they’re going to pick the cherries and leave the rest.<\/p>\n

From the buyer’s agent’s side of the transaction, we’re going to look at a lot of houses. If buyers have a very tight set of criteria for their home search, normally they might have four or six or eight choices on their short list of candidates. In this market, the short list of possibly acceptable homes might run to 10 or 20 houses.<\/p>\n

One would think that would make it easier to choose, but, in fact, no one house will have everything<\/i> buyers might want. They can end up with a short-short list of homes that might<\/i> work, each one of which falls slightly short of abstract perfection.<\/p>\n

The consequence can be analysis paralysis, the inability to make a decisive choice among two or three cherry-picked homes.<\/p>\n

But what happens to all the others?<\/p>\n

From the seller’s point of view, the frustration can be huge: “My home is showing — finally. Why isn’t it selling?”<\/p>\n

If the home isn’t a cherry waiting to be picked, or if the price is not very aggressive, the marketing effort might be hopeless. If buyers are dithering over two nearly perfect choices, then the other 18 houses they looked at are already out of the running.<\/p>\n

But even that perfect cherry of a home — priced right, staged beautifully and in perfect repair, broadly marketed — can languish on the market. Your home can be the second choice again and again before some buyer falls deeply in love.<\/p>\n

In the long run, things will settle down. In the nearer term, if you want your home sold, make sure it is the cherry buyers will want most to pick.<\/p>\n

<\/p>\n

Technorati Tags: arizona<\/a>, Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is me in today’s Arizona Republic (permanent link).  Sellers: Ready for cherry-picking time? We can’t grow cherry trees in the desert, but it’s cherry-picking time in the Phoenix real estate market. Why? Because even though the buyers seem to be coming out in normal numbers, there is still a large surplus of inventory for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2113,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2113\/its-cherry-picking-time-down-at-the-feed-reader-subscribe-to-bloodhoundblog-content-by-author\/","url_meta":{"origin":1023,"position":0},"title":"It’s cherry-picking time down at the feed reader: Subscribe to BloodhoundBlog content by author","author":"Greg Swann","date":"October 28, 2007","format":false,"excerpt":"Joel Burslem, writing from The Future of Real Estate Marketing, a multi-author weblog, this past week posted an extended complaint about multi-author weblogs. Okayfine. It struck me as a beef about form over substance, but -- what the heck? -- there's no accounting for taste. The one kvetch that is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":296,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/296\/securing-the-home-buyers-place-at-the-table-how-two-simple-reforms-can-finally-result-in-a-full-uncompromised-form-of-buyer-representation\/","url_meta":{"origin":1023,"position":1},"title":"Securing the home-buyer’s place at the table: How two simple reforms can finally result in a full, uncompromised form of buyer representation . . .","author":"Greg Swann","date":"September 6, 2006","format":false,"excerpt":"Executive summary: This is long, and it's written (I hope!) for ordinary people, not real estate professionals. 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What I want is 1,500 words on page one of the Sunday Buiness section! But today's column (permanent link) is an example of how 350 words can effect\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2181,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2181\/a-consumers-guide-to-the-divorced-real-estate-commission-will-the-negotiating-their-buyers-agents-compensation-make-buyers-more-practical\/","url_meta":{"origin":1023,"position":3},"title":"A consumer’s guide to the divorced real estate commission: Will the necessity of negotiating their buyer’s agent’s compensation make buyers more practical?","author":"Greg Swann","date":"November 8, 2007","format":false,"excerpt":"Part II: How buyers can finally take a seat at the grown-up's table When a potential home-seller calls me to set up a listing appointment, very often the first question I will hear is, \"How much do you charge?\" A motivated seller is done with the house, and now all\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":272,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/272\/escape-clause-would-help-all\/","url_meta":{"origin":1023,"position":4},"title":"Escape clause would help all","author":"Greg Swann","date":"September 1, 2006","format":false,"excerpt":"This is me in today's Republic (permanent link), another chance at infamy:Escape clause would help all Believe it or not, this can be a rabble-rousing column. 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