{"id":10279,"date":"2009-11-12T09:45:54","date_gmt":"2009-11-12T16:45:54","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10279"},"modified":"2009-11-12T00:12:13","modified_gmt":"2009-11-12T07:12:13","slug":"the-1-obstacle-in-real-estate","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10279\/the-1-obstacle-in-real-estate\/","title":{"rendered":"The #1 Obstacle in Real Estate"},"content":{"rendered":"

Would you like to know what the #1 obstacle is to achieving success in the real estate profession?\u00a0 If you did know, would you create a marketing campaign around it and start knocking the ball out of the park?\u00a0 I love marketing campaigns.\u00a0 I love creating them and prodding them into action; I even love writing about successful real estate marketing campaigns<\/a>.\u00a0 But the truth is, the biggest obstacle to our success isn’t a lack of good marketing ideas.\u00a0 It’s not the economy or interest rates or the inventory.\u00a0 It’s actually nothing “out there.”\u00a0 That’s because there’s nothing “out there” nearly so scary or powerful or destructive to our success as we are to ourselves.\u00a0 That’s right: our #1 obstacle in Real Estate… is us.\u00a0 We all carry around a few self-doubts, maybe even a few “I can’ts.”\u00a0 If asked, I bet you could list five things you don’t like about yourself without even putting much thought into it.\u00a0 It’s as if we’ve gone on a date with ourselves and halfway through dinner decided we’re not good enough for the other person at the table… and the other person is us!<\/p>\n

Knowledge is power and knowing that we are our own biggest obstacle is very<\/em> powerful. Yes, you have to have goals.\u00a0 Yes, you need a marketing plan to achieve them.\u00a0 But I guarantee you that plan will be much more successful if its very first<\/strong> step, is to fall back in love… with yourself.\u00a0 Sound a little corny?\u00a0 Maybe easier said than done?\u00a0 Fear not: I’m going to leave you with a small, powerful two-word phrase for that all-important first step.\u00a0 Not long ago I was talking to my 7 year old son and I was congratulating him on figuring something out for himself.\u00a0 He immediately threw his arms into the air and said “Yeah Me!”\u00a0 No pretense.\u00a0 No guilt.\u00a0 Only genuine admiration.\u00a0 Imagine that: “Yeah Me!”<\/p>\n

Go ahead, try it yourself.\u00a0 Stop reading for a moment, put your arms in the air and say “Yeah Me!”\u00a0 Come on… say it with feeling – really mean<\/em> it.\u00a0 “Yeah Me!”\u00a0 Does it feel Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Would you like to know what the #1 obstacle is to achieving success in the real estate profession?\u00a0 If you did know, would you create a marketing campaign around it and start knocking the ball out of the park?\u00a0 I love marketing campaigns.\u00a0 I love creating them and prodding them into action; I even love […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,6],"tags":[111],"class_list":{"0":"post-10279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-marketing","8":"tag-success","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3526,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3526\/whats-the-obstacle-to-a-paperless-iphone-able-real-estate-transaction-the-sclerotic-real-estate-industry-itself\/","url_meta":{"origin":10279,"position":0},"title":"What’s the obstacle to a paperless, iPhone-able real estate transaction? The sclerotic real estate industry itself","author":"Greg Swann","date":"July 27, 2008","format":false,"excerpt":"This is my column for last week from the Arizona Republic (permanent link). \u00a0What's the obstacle to a paperless, iPhone-able real estate transaction? The sclerotic real estate industry itself I carry my digital still camera and my Flip video camera with me wherever I go. I have belt-mounted camera cases,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":471,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/471\/blogoff-post-94-how-to-manage-your-manager\/","url_meta":{"origin":10279,"position":1},"title":"Blogoff Post #94: How to manage your manager . . . ?","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From the Problogger \u2018How To\u2026\u2019 Group Writing Project, From flippingHECK: How to manage your manager:Why should you manage your manager? There have been several companies I've worked for in the past that, whilst having a good \"social\" relationship with my manager(s), I have felt un-wanted and un-rewarded by what I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":227,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/227\/what-is-not-broken-in-real-life-real-estate\/","url_meta":{"origin":10279,"position":2},"title":"What is NOT broken in real-life real estate?","author":"Greg Swann","date":"August 20, 2006","format":false,"excerpt":"Continuing from a comment from Ardell:You live in a world where everyone pretty much HAS to be a Realtor to sell residential real estate, as I did for most of my career.That may be true right now, I don't know for sure. I know there are non-NAR members who have\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2065,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2065\/your-house-cant-be-sold-if-it-cant-be-shown\/","url_meta":{"origin":10279,"position":3},"title":"Your house can’t be sold if it can’t be shown","author":"Greg Swann","date":"October 18, 2007","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). I'm posting it now in the hopes that Realtors reading this will email it to all their sellers. I'm showing a lot lately -- curse this slow market! -- except I'm not because I can't get into\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1725,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1725\/inman-connect-grand-poobahthon-stinton-freedom-stinks-worse-than-banks-in-real-estate-singer-the-only-trouble-with-the-mls-is-the-mls-and-the-agents-barton-i-have-visions-of-gesticulating-green-grocer\/","url_meta":{"origin":10279,"position":4},"title":"Inman Connect Grand Poobahthon: Stinton: ‘Freedom stinks worse than banks in real estate’; Singer: ‘The only trouble with the MLS is the MLS — and the agents’; Barton: ‘I have visions of gesticulating green-grocers, so that must be good for real estate’","author":"Greg Swann","date":"August 2, 2007","format":false,"excerpt":"I can't think of any argument against oral presentations better than the stuff that comes out of the mouths of the people making them. From InmanBlog, NAR CEO Dale Stinton says:\"If there ever was a case study for banks staying out of real estate it's the subprime market.\" He also\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":559,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/559\/the-divorced-commission-and-the-mls-building-a-much-better-home-search-tool\/","url_meta":{"origin":10279,"position":5},"title":"The Divorced Commission and the MLS: Building a much better home search tool . . .","author":"Greg Swann","date":"October 20, 2006","format":false,"excerpt":"Okay, carrying on from the idea of the Divorced Commission -- a condition whereby, by some means, the buyer's broker's compensation has been divorced from the listing agreement -- what are the implications for the Multiple Listings Service model of propagating real estate listings? As we are seeing, divorcing the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10279"}],"version-history":[{"count":5,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10279\/revisions"}],"predecessor-version":[{"id":10284,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10279\/revisions\/10284"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}