{"id":10375,"date":"2009-11-22T13:53:28","date_gmt":"2009-11-22T20:53:28","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10375"},"modified":"2009-11-22T13:58:58","modified_gmt":"2009-11-22T20:58:58","slug":"dominating-websearch-with-focus","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10375\/dominating-websearch-with-focus\/","title":{"rendered":"Dominating Websearch with Focus"},"content":{"rendered":"

One of the things I picked up from reading Greg’s blog was his desire to dominate the real estate market not in Phoenix, but in particular neighborhoods. Chris Gilgian’s, a 1950s development where I used to live,  the Willo Historic District, and other neighborhoods in downtown Phoenix.  <\/p>\n

As a criminal lawyer, it’s a bit different because, at least in North Carolina, the court system is countywide, meaning that anyone arrested for a crime in Wake County will be handled at the same courthouse or go to the same jail, regardless of whether they live in Knightdale or in Apex.  It doesn’t much matter whether they’re a North Raleigh resident or a Cary resident from a lawyer’s perspective.  The case will be handled at the same place.<\/p>\n

But for search and ranking purposes, it does matter.  That’s because most people I want as clients have never committed a crime before or have only had traffic or minor misdemeanors.  And because they’re new to the system, they may not realize, when they’re searching for a lawyer, that the system is county wide.  As a consequence they will search for a lawyer in their neighborhood.<\/p>\n

That insight – that potential clients will search for an Apex criminal lawyer or a Cary criminal lawyer – has focused my web and marketing approach.  In the first few weeks, I would mention every neighborhood in the community in my posts.  The scattershot approach wasn’t incredibly effective in terms of ranking.<\/p>\n

Now I focus my attention on three communities: Cary, Apex, and Raleigh.  Why those communities?  Raleigh is obvious: if I can dominate Raleigh, there’s a lot of business to be had.  But I picked Cary and Apex for four reasons.  These are the wealthiest parts of the county, so people can pay for legal representation.  These are places where a lot of northerners live – the joke about Cary is that it stands for “Containment Area for Relocated Yankees.”  The fact that I also am a northerner is certainly not a negative when interacting with them, and may also be a plus.<\/p>\n

In addition, it was clear to me from a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the things I picked up from reading Greg’s blog was his desire to dominate the real estate market not in Phoenix, but in particular neighborhoods. Chris Gilgian’s, a 1950s development where I used to live,  the Willo Historic District, and other neighborhoods in downtown Phoenix.  As a criminal lawyer, it’s a bit different […]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-10375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1470,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1470\/making-movies-wrestling-with-science-commerce-and-art-to-sell-the-idea-of-a-unique-and-distinctive-phoenix\/","url_meta":{"origin":10375,"position":0},"title":"Making movies: Wrestling with science, commerce and art to sell the idea of a unique and distinctive Phoenix","author":"Greg Swann","date":"May 24, 2007","format":false,"excerpt":"I don't think I'm done with this yet, but it's coming along. I mentioned last week that I've been making a movie in all my spare time. I've got about two weeks in the project by now, most of that lost to rendering and FTP. I may start over again\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":56,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/56\/an-open-letter-to-the-citizens-of-phoenix-why-i-oppose-the-bonds\/","url_meta":{"origin":10375,"position":1},"title":"An open letter to the Citizens of Phoenix: Why I oppose the bonds","author":"Odysseus","date":"February 26, 2006","format":false,"excerpt":"If you drive through my neighborhood of North Central Phoenix, you'll see plenty of little signs entreating you to support the seven proposed bond issues to be put to a vote in the March 14 election. But if you drive through other neighborhoods of the city, you'll see few if\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1655,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1655\/not-all-neighborhoods-feeling-a-downturn\/","url_meta":{"origin":10375,"position":2},"title":"Not all neighborhoods feeling a downturn","author":"Greg Swann","date":"July 14, 2007","format":false,"excerpt":"This is me in yesterday's Arizona Republic (permanent link): \u00a0Not all neighborhoods feeling a downturn There are neighborhoods in the Phoenix area where the housing downturn is barely discernible. How can that be? News reports are full of doom and gloom stories. Defaults, foreclosures and interest rates are up, with\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5\/sky-falls-as-predicted-none-injured\/","url_meta":{"origin":10375,"position":3},"title":"Sky falls as predicted, none injured","author":"Odysseus","date":"November 11, 2005","format":false,"excerpt":"As has been persistently predicted for more than 18 months, the sky has at last fallen in the Phoenix real estate market. This per the Arizona Republic. The median price for residential housing actually went down by one percentage point in October, the first time this has happened since December\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":288,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/288\/phoenix-trolley-planner-our-job-is-to-make-sure-we-build-something-that-will-have-riders-and-be-successful\/","url_meta":{"origin":10375,"position":4},"title":"Phoenix trolley planner: “Our job is to make sure we build something that will have riders and be successful”","author":"Greg Swann","date":"September 5, 2006","format":false,"excerpt":"How about a roller-coaster? Much more likely to have riders and be successful than a trolley in Phoenix -- the most vast, most sprawling and most car-addicted city on earth. The leader in today's Republic details some ideas about putting trolley lines in even dumber places. It turns out that\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17096,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17096\/a-fun-fact-about-ibuyers-every-buy-box-is-redlining\/","url_meta":{"origin":10375,"position":5},"title":"A fun fact about #iBuyers? Every buy-box is redlining.","author":"Greg Swann","date":"September 22, 2020","format":false,"excerpt":"The image is a map of Zillow's sold iBuyer homes in the densest parts of Metropolitan Phoenix. See that Madonana-like shape running West from the I-17 Freeway. Looks like a pregnant single-mom, doesn't it? The poster-child of fair-housing law, right there on the map. Looks like redlining, doesn't it? I've\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-22-at-9.57.47-AM.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10375"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10375\/revisions"}],"predecessor-version":[{"id":10378,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10375\/revisions\/10378"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}