{"id":10381,"date":"2009-11-23T08:26:07","date_gmt":"2009-11-23T15:26:07","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10381"},"modified":"2009-11-23T08:26:07","modified_gmt":"2009-11-23T15:26:07","slug":"the-end-of-the-mls-as-we-know-it-part-546","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10381\/the-end-of-the-mls-as-we-know-it-part-546\/","title":{"rendered":"The end of the MLS as we know it? (Part: 546)"},"content":{"rendered":"

A few of the comments on my last post<\/a> about the moves Google seems to be making in the direction of a more robust National Real Estate search have focused on what this means for MLS.<\/p>\n

The consensus (hope?) is that Google’s move in that direction, as well as RPR, are bad news for MLS.<\/p>\n

Maybe. Probably. But not necessarily so: There is a case to be made for the value of the local MLS in terms of Quality Assurance.<\/p>\n

Google wants to index information, not create or validate it (think automation vs manual processes), but if Google Real Estate were riddled with inaccurate listing data, if users were consistently finding listings that are no longer for sale or that have the wrong price, that would degrade the user experience, and that is probably more important to Google than anything else, which may explain why they haven’t, and might not, leverage their position as the conduit through which most real estate traffic flows by creating a Google MLS.<\/p>\n

The way it works now, Google’s RE data, accurate or not, leads to sites where changes entered into MLS are quickly reflected. MLS also ensures that only its members contribute listings, so there is some vetting there, as well. As a source of QA that Google does not have to set up and manage itself, the local MLS serves a purpose.<\/p>\n

The problem is that lots of MLSs are not going to be happy with going back to their original, limited role of organizing a local market among brokers. They will be loathe to give up on the idea of “adding value” (IOW justifying fees) with things like public-facing Web sites. They also, in many cases, see themselves as a bulwark against change that they don’t like, hence their role as the enforcers of rules meant to “protect” the traditional industry — to the detriment of consumers.<\/p>\n

(Exhibit A: MIBOR’s attempt to use NAR IDX rules to label Google a “scraper”.)<\/p>\n

As long as that is the case, we are stuck with the balkanized, inefficient and anti-consumer “system” we have now, and that is what makes it ripe for Google Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A few of the comments on my last post about the moves Google seems to be making in the direction of a more robust National Real Estate search have focused on what this means for MLS. The consensus (hope?) is that Google’s move in that direction, as well as RPR, are bad news for MLS. […]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-10381","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1156,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1156\/databases-fall-short-of-needs-at-realtybots\/","url_meta":{"origin":10381,"position":0},"title":"Databases fall short of needs at realty.bots","author":"Greg Swann","date":"March 16, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Databases fall short of needs at realty.bots Realogy, the giant, publicly traded conglomerate of big-name brokerages, recently announced a deal whereby it will feed all of its listings to realty.bots, Trulia.com and Google Base. That's a mouthful. First, what's a realty.bot?\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2022,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2022\/will-zillowcom-capture-every-mls-listing-in-houston-the-fourth-largest-metropolitan-market-in-the-united-states\/","url_meta":{"origin":10381,"position":1},"title":"Will Zillow.com capture every MLS listing in Houston, the fourth largest metropolitan market in the United States?","author":"Greg Swann","date":"October 10, 2007","format":false,"excerpt":"From Houston RealNews:The Houston Association of Realtors (HAR) may be a whisker away from providing listings data to real estate valuation site Zillow.com. HAR Chairman Rob Cook released a statement today: \"Zillow receives four million visitors per month so we would certainly like to have our listings on the site...\"\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2953,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2953\/big-news-on-data-standards\/","url_meta":{"origin":10381,"position":2},"title":"Big News on Data Standards","author":"Dave Phillips","date":"April 12, 2008","format":false,"excerpt":"photo credit: wfyurasko I\u2019m guessing that the main purpose of BHB is not to spread the news \u2013 especially NAR news. \u00a0Being the resident NAR insider on BHB, I promise I will not use this site to spread NAR propaganda\u2026er\u2026news.\u00a0 But this quiet piece of information is actually VERY big\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4104,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4104\/clash-of-the-titans-women-shriek-and-children-cower-in-blood-spattered-suburban-enclaves-when-realtybots-collide\/","url_meta":{"origin":10381,"position":3},"title":"Clash of the Titans: Women shriek and children cower in blood-spattered suburban enclaves — when Realty.bots collide…","author":"Greg Swann","date":"August 26, 2008","format":false,"excerpt":"There's news and then there's news. Consider:A real estate industry study released today shows that most popular consumer real estate search engines, including Trulia, Zillow, Google and Yahoo!, offer home seekers only a small fraction of the homes actually available on the market -- and that many of the listings\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10326,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10326\/as-rpr-hits-nar-finally-concedes-that-google-isnt-a-scraper\/","url_meta":{"origin":10381,"position":4},"title":"As RPR hits, NAR (finally) Concedes that Google isn’t a “Scraper”","author":"John Rowles","date":"November 17, 2009","format":false,"excerpt":"I attended the NAR convention in San Diego over the weekend and this banner caught my eye. It just seemed oddly Orwellian to me, as if NAR were subliminally planting the idea. As it turns out, that was not far from the truth. The IDX rules have been updated to\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"get used to it","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/11\/realtor_concessions.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1216,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1216\/skewer-you-jack-youre-the-guest-of-honor-at-a-feeding-frenzy\/","url_meta":{"origin":10381,"position":5},"title":"Skewer you, Jack! You’re the guest of honor at a feeding frenzy","author":"Greg Swann","date":"March 25, 2007","format":false,"excerpt":"FBS Blog:Think about this: Trulia\u2019s brand is trumping the franchise brand, requiring payments to Trulia, and the franchise brand is trumping the brokers\u2019 and agents\u2019 brands, requiring payments to the franchise. At the same time, the brokers and agents in the field are building the business relationships that form the\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10381"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10381\/revisions"}],"predecessor-version":[{"id":10385,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10381\/revisions\/10385"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}