{"id":10453,"date":"2009-11-30T06:07:02","date_gmt":"2009-11-30T13:07:02","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10453"},"modified":"2009-11-30T06:43:42","modified_gmt":"2009-11-30T13:43:42","slug":"the-social-media-curve","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10453\/the-social-media-curve\/","title":{"rendered":"The Social Media curve"},"content":{"rendered":"

if Arthur Laffer can have a curve for taxes that defies the static revenue generation models in use at the time and since, then I can have one for social media. (Hat tip to my friend Scott Hack at Selling Greater Louisville<\/a> for starting me down this road…)<\/p>\n

\"socialmediainbusiness\"<\/a><\/p>\n

The true reach and impact of a given social media aite has a lifecycle. A site starts as an ineffective blob and the sites promoters must somehow inspire a LOT of people to waste a LOT of time building it up. **cough**Twitter**cough** As they do it gains traction, but unless it hits “critical mass”, a point at which it is a household word and EVERYONE is using it and will not stop using it, then it will decline. **cough**Myspace**cough**<\/p>\n

For business purposes, since we are trying to maximize our ROI, my thought is that we only should spend time on those social media sites with enough RELEVANT traffic to warrant us spending our time on them. (Right now that is likely ONLY to be Facebook and then only where we can connect with our friends from the past effeciently and possibly get deals from them.<\/p>\n

Twitter, for all of its rabid followers is now IN MY OPINION in decline. <\/p>\n

**Eric ducks a tomato and few folks from NAR who are just now learning to spell the words “social media” (grin)**<\/p>\n

How do I know? The aforementioned Scott Hack told me last week that he was noticing that more and more twitterers are doing less and less tweets. He is an avid twitterer. So I took it upon my self to do my own marketing research over Thanksgiving. <\/p>\n

Of the many people in their 20s and 30s that I talked to, who were on Twitter, most (75%) planned on spending less time there in the coming year.Interesting to note that they STILL INTEND TO USE FACEBOOK.<\/p>\n

So then I went to the younger crowd (read: Nephews and nieces) Are they getting on Twitter? No, No and no…why? Because they have become comfortable with the Facebook platform.<\/p>\n

When I talk to the 35 to 45 year old crowd, they Read more<\/a><\/expletive><\/p>\n","protected":false},"excerpt":{"rendered":"

if Arthur Laffer can have a curve for taxes that defies the static revenue generation models in use at the time and since, then I can have one for social media. (Hat tip to my friend Scott Hack at Selling Greater Louisville for starting me down this road…) The true reach and impact of a […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":{"0":"post-10453","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1556,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1556\/zillowcom-dimed-out-by-ubergeeks-please-dont-crash\/","url_meta":{"origin":10453,"position":0},"title":"Zillow.com dimed out by ubergeeks: “Please don’t crash”","author":"Greg Swann","date":"June 20, 2007","format":false,"excerpt":"From Worse Than Failure, a coder's redoubt:Donniel Thomas writes \"Javascript isn't for the weak of heart or those short of patience. What works in one browser may not function properly, or result in a nasty JS error in another (*cough*IE*cough). Which is why I can understand what this programmer meant.\"\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":830,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/830\/real-estate-resolutions-cough-less-earn-more\/","url_meta":{"origin":10453,"position":1},"title":"Real estate resolutions: Cough less, earn more . . .","author":"Greg Swann","date":"January 1, 2007","format":false,"excerpt":"When I get sick, I get really sick. I've had full-blown pneumonia twice in recent years. I have always been able to blast through illness, but, sometime after my arms got too short to read without glasses, that privilege was revoked. In consequence, when I get a respiratory infection now,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13767,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13767\/kris-berg-took-the-words-right-out-of-my-mouth\/","url_meta":{"origin":10453,"position":2},"title":"Kris Berg took the words right out of my mouth…","author":"Eric Blackwell","date":"December 8, 2010","format":false,"excerpt":"Now granted, I am not a big fan of Inman News all of the time (I really don't like people charging for news..I think it is a tired model, but that's just me and my own bias)..and I am and always have been a big fan of Kris Berg and\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3807,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3807\/unchained-melodies-take-five\/","url_meta":{"origin":10453,"position":3},"title":"Unchained melodies: Take Five","author":"Greg Swann","date":"August 7, 2008","format":false,"excerpt":"I'm with John Rowles -- and then some -- on the true, mostly unrealized, power of branding in real estate. I've been meaning to write about it, but I'm sick for the second time this summer, and it's left me beyond stupid at the end of the business day. Other\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3439,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3439\/gulp-i-am-a-vendor\/","url_meta":{"origin":10453,"position":4},"title":"Gulp… I AM a VENDOR!","author":"Eric Blackwell","date":"July 22, 2008","format":false,"excerpt":"I had one of those REALLY UGLY commutes to work today. You know the ones...when your mind won't stop ruminating on the scary thoughts of the hours before you left. I mean...you are trying to focus on the business of the day, but it just won't happen... After Hunter's post\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1504,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1504\/podcast-interview-with-fellow-bloodhound-blog-contributor-dan-green\/","url_meta":{"origin":10453,"position":5},"title":"Podcast interview with fellow Bloodhound Blog contributor Dan Green","author":"Morgan Brown","date":"June 4, 2007","format":false,"excerpt":"At my home blog, Blown Mortgage, I have the privilege of interviewing some of the best and brightest in the real estate and mortgage world. In this interview I spoke with Dan Green of Bloodhound and TheMortgageReports.com. 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