{"id":1048,"date":"2007-02-16T06:10:42","date_gmt":"2007-02-16T13:10:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1048"},"modified":"2007-02-16T06:10:47","modified_gmt":"2007-02-16T13:10:47","slug":"fizzbos-fizzle-because-of-3-key-marketing-issues","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1048\/fizzbos-fizzle-because-of-3-key-marketing-issues\/","title":{"rendered":"‘Fizzbos’ fizzle because of 3 key marketing issues"},"content":{"rendered":"

This is me in today’s Arizona Republic<\/i><\/a> (permanent link<\/a>):<\/p>\n

 
‘Fizzbos’ fizzle because of 3 key marketing issues<\/b><\/p>\n

I have a friend in another state who is selling his home “by owner,” which Realtors affectionately refer to as a “fizzbo.” It’s interesting for me to watch, because he’s done a very professional job.<\/p>\n

We should note at the outset that most “for sale by owner” (hence, fizzbo) efforts fail. Of the three P’s of real estate marketing — price, preparation and presentation — many fizzbos will fail on two or even all three.<\/p>\n

First, if a home isn’t priced to the market, the home will not sell. This is why so much inventory, even Realtor-represented inventory, has lingered on the market so long over the past 15 months.<\/p>\n

Second, the home has to be in turnkey condition: in excellent repair and staged to perfection. If it isn’t, it should be priced accordingly. Even then, most buyers in this market won’t give it a second glance.<\/p>\n

And finally, the home must be appropriately marketed.<\/p>\n

A fizzbo is at a huge disadvantage over a represented sale. At an absolute minimum, a Realtor-represented home is advertised through the MLS system to every other Realtor in the market.<\/p>\n

By contrast, the by-owner home is promoted only to people who happen to drive by and see the sign or who happen upon a newspaper or online ad.<\/p>\n

An aggressive Realtor will do even more to market your home, targeting promotions to the people most likely to buy.<\/p>\n

And that’s what’s interesting about my friend’s efforts. He is a marketing professional, so he had presentation more than covered. He has excellent taste, and he keeps his home in pristine condition, so his preparation was perfect. And he consulted with Realtors and, ultimately, an appraiser to make sure his home was priced right.<\/p>\n

You could call this a semi-professional for-sale-by-owner sale, and my advice would still be: “Don’t try this at home.”<\/p>\n

But note this: He “launched” his home to the marketplace on Dec. 23, which no professional would have done. The result? Showings all through Christmas weekend, when people had time available to look at houses.
\n<\/p>\n

Technorati Tags: arizona<\/a>, Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is me in today’s Arizona Republic (permanent link):  ‘Fizzbos’ fizzle because of 3 key marketing issues I have a friend in another state who is selling his home “by owner,” which Realtors affectionately refer to as a “fizzbo.” It’s interesting for me to watch, because he’s done a very professional job. We should note […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5],"tags":[],"class_list":{"0":"post-1048","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":18273,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18273\/overnight-news-pompous-cowards-is-drab-dresses-supreme-court-abolishes-property-rights-to-avoid-controversy\/","url_meta":{"origin":1048,"position":0},"title":"Overnight News: Pompous cowards is drab dresses: Supreme Court abolishes property rights to avoid\u00a0controversy.","author":"Greg Swann","date":"June 30, 2021","format":false,"excerpt":"The Supreme Court handed down a very important decision yesterday: Property rights in the United States emerge from popular opinion and have no basis in the United States Constitution, federal or state laws or the common law of property going back to the Roman Forum. That's what they bellowed \u2013\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6887,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6887\/has-real-estate-reality-taken-all-the-fizz-out-of-fsbos\/","url_meta":{"origin":1048,"position":1},"title":"Has real estate reality taken all the fizz out of FSBOs?","author":"Greg Swann","date":"February 12, 2009","format":false,"excerpt":"It's been fun dealing with years-old academic studies of the real estate market insisting that For-Sale-By-Owner marketing is just as good as listing with a Realtor. It might have been, during the boom, when any idiot could sell a house. But it's been kind of sad to watch people in\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2701,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2701\/redfincom-builds-new-listing-oversight-tools-for-sellers\/","url_meta":{"origin":1048,"position":2},"title":"Redfin.com builds new listing oversight tools for sellers","author":"Greg Swann","date":"March 4, 2008","format":false,"excerpt":"Here's the news, snipped to the quick:Online real estate broker Redfin Corporation today released Redfin Listing Metrics, a dashboard for Redfin's listing customers to analyze neighborhood inventory trends and recent sales, and to compare their listing's online traffic to that of other listings in the neighborhood.That sounds slick, doesn't it?\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2851,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2851\/if-you-dont-have-to-sell-into-the-current-phoenix-real-estate-market-dont-but-what-if-you-do-have-to-sell\/","url_meta":{"origin":1048,"position":3},"title":"If you don’t have to sell into the current Phoenix real estate market — don’t. But what if you do have to sell…?","author":"Greg Swann","date":"March 29, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0If you don't have to sell into the current Phoenix real estate market -- don't. But what if you do have to sell...? Here's a piece of real estate marketing advice that should be obvious: If you\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":157,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/157\/mountebanks-confounded-phoenix-real-estate-market-refuses-to-go-up-in-flames\/","url_meta":{"origin":1048,"position":4},"title":"Mountebanks confounded: Phoenix real estate market refuses to go up in flames . . .","author":"Greg Swann","date":"July 30, 2006","format":false,"excerpt":"I wrote this earlier today as a response to a comment, but I think it warrants a post of its own. Here's the Cliff's Notes: After a huge run-up in home values, so far the Phoenix-area residential resale real estate market has given back four percent from the peak in\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3182,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3182\/as-much-as-we-love-to-make-custom-yard-signs-for-our-listings-we-keep-an-inventory-of-our-favorite-sign-in-stock\/","url_meta":{"origin":1048,"position":5},"title":"As much as we love to make custom yard signs for our listings, we keep an inventory of our favorite sign in stock","author":"Greg Swann","date":"May 27, 2008","format":false,"excerpt":"This is the sign that sells listings: It rarely hangs for more than a month. We keep ten of them in stock, and I can't wait for the day when we need ten more... 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