{"id":10490,"date":"2009-12-03T08:49:48","date_gmt":"2009-12-03T15:49:48","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10490"},"modified":"2009-12-03T08:54:39","modified_gmt":"2009-12-03T15:54:39","slug":"2010-big-broker-market-domination-action-plan","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10490\/2010-big-broker-market-domination-action-plan\/","title":{"rendered":"2010 Big Broker Market Domination Action Plan"},"content":{"rendered":"<p>Here below is my take on a possible action plan for any mid to large sized real estate brokerage that would like to increase local market share by drastically enhancing its brand visibility and recruiting more agents to its team.<\/p>\n<p>At the core of this plan is the creation of a company standard \u201cAgent Lead Generation Package.\u201d<\/p>\n<p>The thinking here is that as the brokerage works to serve (and mandate) the lead generation efforts of its agents,  it\u2019ll concurrently establish it&#8217;s standing as the most omnipresent, technically progressive, office in its market area.<\/p>\n<h2> Broker Market Domination Action Plan<\/h2>\n<ul>\n<li><strong>Establish a wide multi-author, wordpress based blogsite designed to serve as the cornerstone of your overall lead generation system.<\/strong> This site will double as a regional web based \u201cnewspaper\u201d of sorts and will likely have eventual value as such. Key components of this site should include a video gallery page, idx integration, an evolvoing google map and individual agent pages that stream agent created content and feature unique lead capture offers for each agent.<\/li>\n<li> <strong>Establish Company Social Media Profiles<\/strong> &#8211; A Facebook page, Twitter account, and Youtube account. Set them each to automatically interact with the main site, with new content being syndicated and shared between all components.  Any content posted to the main site will land on Facebook and Twitter, with links calling eyeballs there back to the main site. Any videos uploaded to Youtube will land on the video gallery page and if properly titled and tagged in Youtube they should provide a stream of traffic for years to come.<\/li>\n<li><strong>Establish a Content Creation Schedule for Each Member of the Team.<\/strong> Make it a company mandate that everyone must contribute to the site on a regular basis. This includes ownership, management, administrative staff, and all agent partners. Assign each team member a themed piece of content that they are responsible for on a weekly basis. Figure out a way to punish those who don&#8217;t comply, and to reward those who do.  Example &#8211; You could charge each agent who doesn&#8217;t contribute content a $50 penalty that will be used to hire <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10490\/2010-big-broker-market-domination-action-plan\/#more-10490\" class=\"more-link\">Read more<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Here below is my take on a possible action plan for any mid to large sized real estate brokerage that would like to increase local market share by drastically enhancing its brand visibility and recruiting more agents to its team. At the core of this plan is the creation of a company standard \u201cAgent Lead [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":{"0":"post-10490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15573,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15573\/real-estate-brokerage-models-jeff-browns-dad-and-dead-cats\/","url_meta":{"origin":10490,"position":0},"title":"Real Estate Brokerage models, Jeff Brown&#8217;s Dad, and Dead cats.","author":"Eric Blackwell","date":"January 23, 2012","format":false,"excerpt":"If you have never read what Jeff Brown writes, STOP. Go read it. Seriously. Go to the right sidebar, scroll down to the Bawld Guy and click the archive link. Ok. ;-) Jeff's recent post brought up some good conversations that I want to shed some light on from my\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1019,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1019\/is-your-broker-profitable-traditional-brokerage\/","url_meta":{"origin":10490,"position":1},"title":"Is Your Broker Profitable?- Traditional Brokerage","author":"Brian Brady","date":"February 8, 2007","format":false,"excerpt":"Have you ever analyzed the business model your broker has? Try to run the numbers sometime and see just how much profit the owners(s) of your real estate brokerage really earn. I learned a lot about running a mortgage brokerage and real estate brokerage from 1999-2002. I've owned both and\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":541,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/541\/why-the-traditional-real-estate-commission-model-is-broken-and-needs-to-be-replaced\/","url_meta":{"origin":10490,"position":2},"title":"Why the traditional real estate commission model is broken and needs to be replaced . . .","author":"Greg Swann","date":"October 15, 2006","format":false,"excerpt":"These are the concluding paragraphs of Mark Nadel's white paper on real estate commissions. The executive summary has been quoted all over, but I think this text is more compelling. For what it's worth, I think Nadel has hit a home run. There are things he doesn't know about, which\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11530,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11530\/areaatlantahomes-com-touring-a-newly-hatched-broker-market-domination-system\/","url_meta":{"origin":10490,"position":3},"title":"AreaAtlantaHomes.Com &#8211; Touring A Newly Hatched Broker Market Domination System","author":"Ryan Hartman","date":"March 10, 2010","format":false,"excerpt":"One of my favorite recent projects has been AreaAtlantaHomes.Com. What's most exciting for me is that the project itself is being cooked up with some ingredients that are really conducive to it evolving into the Broker Market Domination System I talked about here a few months ago: The Marketplace is\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15991,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15991\/internet-savvy-phoenix-real-estate-broker-needs-a-buyer-a-partner-an-investor-or-a-job\/","url_meta":{"origin":10490,"position":4},"title":"Internet savvy Phoenix real estate broker seeks a buyer, a partner, an investor or a job.","author":"Greg Swann","date":"June 13, 2012","format":false,"excerpt":"A note to the Bloodhounds: I want to come in from the cold. If you know of a biggish Phoenix brokerage that could use my skills and assets, I'd appreciate the referral. --GSS I own a very small boutique real estate brokerage -- good reputation, strong good will, clean books,\u2026","rel":"","context":"In &quot;Innovation&quot;","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3535,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3535\/the-new-real-estate-model-part-1-disbrokeration\/","url_meta":{"origin":10490,"position":5},"title":"The New Real Estate Model &#8211; Part 1: Disbrokeration","author":"Sean Purcell","date":"July 28, 2008","format":false,"excerpt":"Ch-Ch-Ch-Changes The Real Estate industry is going through some pretty rapid changes lately. We have everything from Apple\u2019s iPhone to Zillow\u2019s Zestimates. There is a lot of conflict too. Your local Board of Realtors is most likely still trying to throw a fence around listing information, while a wired world\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10490"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10490\/revisions"}],"predecessor-version":[{"id":10492,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10490\/revisions\/10492"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}