When I established Worthington Realty about 1.5 years ago,\u00a0 I wanted to always be experimenting with what I could do to convert leads to closed sales.\u00a0 So I set out to have the best email drip campaigns as well as the best snail mail campaigns.\u00a0 I have had much more success from a snail mail campaign than I have had from an email drip campaign.\u00a0 I often question myself…what I am doing right and what I am doing wrong!?!<\/p>\n
The snail mail has a thick stock cotton style envelope.\u00a0 Inside is a high definition business card, high definition tri-fold resume & a typed letter about me on one side & how I can help on the other side.\u00a0 I feel the presentation even though I’m not in person and doing this by snail mail is so powerful that customers call; about 2 out of 100 mailers to be exact.\u00a0 Generally speaking, I usually list and sell the property.\u00a0 I ask myself the question, what if I implemented a follow up snail mail campaign after the initial mailing?\u00a0 I will report back with my results in a future post.\u00a0 Can I close more snail mail sales as opposed to just one mailer, why not 3 or 4 snail mailers, especially on quality listings?<\/p>\n
The email drips seem to have less response than a snail mail campaign.\u00a0 Surely I have closed leads off of my website and then referred from those sales.\u00a0 BUT, my conversion rate is far less than 2% like the snail mail.<\/p>\n
My take is simply this.\u00a0 Email drips do work, but are easily forgettable to consumers.\u00a0 Snail mails are more expensive but since the consumers are physically touching quality materials, they are not easily forgettable as apposed to emails.\u00a0 Your thoughts?\u00a0 So much for my quest to go paperless…<\/p>\n","protected":false},"excerpt":{"rendered":"
When I established Worthington Realty about 1.5 years ago,\u00a0 I wanted to always be experimenting with what I could do to convert leads to closed sales.\u00a0 So I set out to have the best email drip campaigns as well as the best snail mail campaigns.\u00a0 I have had much more success from a snail mail […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-10649","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1588,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1588\/ask-the-audience-can-i-get-rid-of-that-snail-mail-newsletter\/","url_meta":{"origin":10649,"position":0},"title":"Ask the Audience: Can I get rid of that snail-mail newsletter?","author":"Brian Brady","date":"June 27, 2007","format":false,"excerpt":"Hilary Shantz, a real estate agent from Oakville, ON asks: Hi Brian, You are on the cutting edge of marketing\/blogging. Do you think that it is sufficient to have a business blog and forgo having a newsletter, just send people a reminder every time you post a blog which they\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12062,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12062\/capitalist-going-green-why-the-hate-during-my-quest-to-go-paperless\/","url_meta":{"origin":10649,"position":1},"title":"Capitalist going green: Why the hate during my quest to go paperless?","author":"Robert Worthington","date":"May 26, 2010","format":false,"excerpt":"If you\u2019re an artist or a tree hunger, you may want to read this post and re-tweet or repost this on your left wing blog while you\u2019re probably still living in your parent\u2019s basement trying to help save earth worms and maggots!\u00a0 Hey artists of the world, after reading you\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10515,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10515\/should-i-touch-you-or-contact-you\/","url_meta":{"origin":10649,"position":2},"title":"Should I Touch You or Contact You?","author":"Sean Purcell","date":"December 8, 2009","format":false,"excerpt":"While discussing this idea, one of the agents asked why we need to touch our sphere 33x when most of the business is going to happen after the fifth contact. Great question because it illuminates one of the basic misunderstandings in marketing.","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":706,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/706\/i-may-soon-be-the-weakest-link-at-bloodhoundblog-but-ill-always-be-the-strongest-linker\/","url_meta":{"origin":10649,"position":3},"title":"I may soon be the weakest link at BloodhoundBlog, but I’ll always be the strongest linker . . .","author":"Greg Swann","date":"November 28, 2006","format":false,"excerpt":"Cathleen Collins, Richard Riccelli and Jeff Brown: I'm hopelessly out-classed three times in one day. And we're adding another first-class real estate weblogger tomorrow. Nothing for it but to turn outward to the vast riches of the RE.net. Here's some stuff that has caught my eye: Would you like to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4828,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4828\/and-now-no-reason-to-root-at-all\/","url_meta":{"origin":10649,"position":4},"title":"And Now, No Reason to Root At All","author":"Sean Purcell","date":"October 6, 2008","format":false,"excerpt":"Last week, while watching the House contort itself in a self-serving round of navel-gazing over the bailout package, I pondered two connotations of their disconnect with the populace.\u00a0 Taken together they are a question really, that looks at the motivation behind politicians' decisions; the metaphysical understanding of a Representative if\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14584,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14584\/how-does-the-national-association-of-realtors-love-me-they-sent-me-an-evaluation-so-i-could-count-the-ways\/","url_meta":{"origin":10649,"position":5},"title":"How does the National Association of Realtors love me? 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