{"id":1066,"date":"2007-02-23T15:10:18","date_gmt":"2007-02-23T22:10:18","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1066"},"modified":"2007-02-23T15:10:18","modified_gmt":"2007-02-23T22:10:18","slug":"make-your-mark","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1066\/make-your-mark\/","title":{"rendered":"Make Your Mark"},"content":{"rendered":"

<\/p>\n

We have talked a lot about the public’s negative perception of real estate agents and the industry as a whole. We have blamed our image crisis on too few barriers to entry, and more recently I placed some blame with the Brokers and their hiring practices<\/a>.<\/p>\n

It is time for some agents to accept some responsibility as well. As one of a large herd, what image are you projecting? Forgive the tired play on words, but with so many out standing in our field, why aren’t more agents aspiring to be outstanding?<\/p>\n

Distinguish Yourself<\/strong><\/p>\n

We picked up another business card from a listing yesterday that is heading directly to our marketing Wall of Shame. The agent had no website address and her email address was listed as agentname<\/em>8@hotmail.com. To add to the shame, the back side of her card carried only the following message: Business Cards are FREE at www.companyname<\/em>.com! Now, as a consumer, doesn’t that give me just a bunch of confidence in this agent’s ability to provide me with professional service?<\/p>\n

To all of the agents out there afraid to invest in themselves, let me give you some free advice. For fewer than ten bucks a year you can own your own domain! Add another ten bucks, and you can have a professional-sounding email address which will foward to any free hotmail or gmail or other email account of your choosing!<\/p>\n

Most of you reading this will say, as my children often so eloquently put it, “Well, duh!”. But I see too many addresses such as sarasotasamsellshomes2u@aol.com to believe that the majority of agents are getting it. You could be the greatest thing to real estate since the introduction of the BMW 7 series, but beerme@sbcglobal.net is not the image that will convey as much.<\/p>\n

But My Company Has a Website!<\/strong><\/p>\n

And if you use your company “website” (which, for your purposes, is really a web page), that is exactly where all of your leads will end up – With your company. Your site does not have to cost thousands of dollars to design and thousands more to maintain, but it should be unique to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We have talked a lot about the public’s negative perception of real estate agents and the industry as a whole. We have blamed our image crisis on too few barriers to entry, and more recently I placed some blame with the Brokers and their hiring practices. It is time for some agents to accept some […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":14765,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14765\/a-virtual-real-estate-broker-who-declares-freedom-an-anathema\/","url_meta":{"origin":1066,"position":0},"title":"A Virtual Real Estate Broker Who Declares Freedom – An Anathema","author":"Chuck Marunde","date":"July 6, 2011","format":false,"excerpt":"This virtual real estate broker hereby declares freedom. Freedom from the traditional bricks-and-mortar business models that worship the institutions of the real estate industry. I have always been an iconoclast who is bored by the weekly office manager giving his inane speech about \"get out there and get those listings.\"\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"Virtual Real Estate Broker","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2011\/07\/Cover-3D-224x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1530,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1530\/catching-a-sniff-of-the-stench-from-tennessee-why-being-right-about-the-real-estate-licensing-laws-matters\/","url_meta":{"origin":1066,"position":1},"title":"Catching a sniff of the stench from Tennessee: Why being right about the real estate licensing laws matters","author":"Greg Swann","date":"June 12, 2007","format":false,"excerpt":"Well. It is beyond all doubt that readers here are thrilled to the core to cogitate on the implications of real estate licensing laws and their hypothetical repeal. So far the silence has been deafening, with nothing but a host of fallacious arguments, some charming insults and something new under\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3075,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3075\/thinking-myself-out-of-business-a-lone-real-estate-agent-faces-the-future\/","url_meta":{"origin":1066,"position":2},"title":"Thinking myself out of business: a lone real estate agent faces the future","author":"Mike Farmer","date":"May 9, 2008","format":false,"excerpt":"\u00a0Agents get leads from different marketing strategies, both offline and online, but where will most of the leads come from in\u00a0five years? Looking ahead I'd have to say leads will come mainly from one source -- Google. Unless something changes, Google has the lion's share of searchers. As more and\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2918,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2918\/80000-members-and-only-300-have-anything-to-sell\/","url_meta":{"origin":1066,"position":3},"title":"80,000 Members And Only 300 Have Anything To Sell?","author":"Barry Cunningham","date":"April 8, 2008","format":false,"excerpt":"In addition to questioning certain real estate agents as to just what they do that justifies the commission that they charge, we also have wondered aloud if the real estate market is in the state that it is because there are \"no buyers\"or is the real estate market in the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/inactive.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":153,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/153\/technology-wont-replace-agents-agents-with-technology-will-replace-agents\/","url_meta":{"origin":1066,"position":4},"title":"“Technology won’t replace agents. Agents with technology will replace agents.”","author":"Greg Swann","date":"July 29, 2006","format":false,"excerpt":"RealtyThoughts, citing Altos Research. Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13731,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13731\/violent-change-in-store-for-real-estate-agents\/","url_meta":{"origin":1066,"position":5},"title":"Violent Change in Store for Real Estate Agents","author":"Chuck Marunde","date":"December 1, 2010","format":false,"excerpt":"The real estate business is obviously in the midst of dramatic changes, and that is certainly an understatement.\u00a0 I just published a new book entitled The New World of Marketing for Real Estate Agents (Early Adopters:\u00a0 The New Millionaires).\u00a0 The book will be available on Amazon for $14.95, but what\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1066"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1066\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}