{"id":1076,"date":"2007-02-26T09:26:42","date_gmt":"2007-02-26T16:26:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1076"},"modified":"2007-02-26T09:26:42","modified_gmt":"2007-02-26T16:26:42","slug":"the-sunday-real-estate-section-advertisement-problem","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1076\/the-sunday-real-estate-section-advertisement-problem\/","title":{"rendered":"The Sunday Real Estate Section Advertisement Problem"},"content":{"rendered":"

\"REMAXLet’s all agree on the following:<\/p>\n

    \n
  1. Most home buyers begin their home search on the Internet<\/li>\n
  2. Most home buyers use Web-based software to “preview” homes online<\/li>\n
  3. Most home buyers receive regular email\/web updates from their agent about new homes worth previewing<\/li>\n<\/ol>\n

    If we know all of this to be true, why does my local newspaper’s Sunday Real Estate section get larger and larger every weekend? <\/p>\n

    If it’s to reach home buyers, I am going to laugh. That’s like advertising White Sox Gear<\/a> for sale in a Cubs fan magazine — your target market is not in the audience.<\/p>\n

    So, I think you can make one of two arguments about Sunday Real Estate advertising: that the advertising is there is to make the seller “feel good”, or that it’s there to promote the brokerage’s brand. <\/p>\n

    Either way, it’s worth a re-evaluation.<\/p>\n

    For the money that is spent on newspaper advertising weekly, real estate agents could be providing more personalized services for home sellers including single-property listing URLs with custom Web design, better videography of the home, and higher-quality signage. <\/p>\n

    These are all items to which a buyer would respond favorably. In theory, that should lead to higher sales volume and nothing <\/em>builds a brand name better than having “SOLD” hanging from a listing sign.<\/p>\n

    Image courtesy: The Village News<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Let’s all agree on the following: Most home buyers begin their home search on the Internet Most home buyers use Web-based software to “preview” homes online Most home buyers receive regular email\/web updates from their agent about new homes worth previewing If we know all of this to be true, why does my local newspaper’s […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-1076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":16276,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16276\/there-is-no-real-estate-inventory-problem-in-oceanside-ca\/","url_meta":{"origin":1076,"position":0},"title":"There is no real estate inventory problem in Oceanside, CA","author":"Brian Brady","date":"January 11, 2013","format":false,"excerpt":"How often had you heard real estate agents complain about \"the inventory problem\" this past year?\u00a0 I used to think their complaints were farcical until these past 3-4 months.\u00a0 I have about a dozen pre-approved buyers out looking for homes.\u00a0 Interest rates are low and the foreclosures are getting snapped\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":533,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/533\/for-sale-by-owner-sellers-can-help-move-real-estate-market-into-new-buyers-world\/","url_meta":{"origin":1076,"position":1},"title":"For-sale-by-owner sellers can help move real estate market into new buyers’ world . . .","author":"Greg Swann","date":"October 13, 2006","format":false,"excerpt":"I gripe about the meager little 350 words I get in my column in the West Valley sections of the Arizona Republic. What I want is 1,500 words on page one of the Sunday Buiness section! But today's column (permanent link) is an example of how 350 words can effect\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1444,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1444\/by-withholding-the-secrets-of-the-mystical-mls-system-are-we-betraying-the-home-buyers-interests\/","url_meta":{"origin":1076,"position":2},"title":"By withholding the secrets of the mystical MLS system are we betraying the home-buyer’s interests?","author":"Greg Swann","date":"May 18, 2007","format":false,"excerpt":"In all my spare time, I've been working over the past few days on a real estate porn movie. The film features pictures from hundreds of homes, with loads of juicy details. We took the photos over the course of years, so it's entirely possible that some of those homes\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2555,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2555\/if-youve-finally-found-your-dream-home-dont-dawdle\/","url_meta":{"origin":1076,"position":3},"title":"If you’ve finally found your dream home — don’t dawdle","author":"Greg Swann","date":"February 1, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0If you've finally found your dream home -- don't dawdle Here's a paradox for the ages: It's been a strong buyers market for more than two years -- and yet buyers still can't afford to be lax\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2050,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2050\/the-odysseus-medal-stamping-out-white-shoe-corruption-with-or-without-pay-per-click-advertising\/","url_meta":{"origin":1076,"position":4},"title":"The Odysseus Medal — Stamping out white shoe corruption, with or without pay-per-click advertising","author":"Greg Swann","date":"October 15, 2007","format":false,"excerpt":"What is your broker doing when he's not milking you for overpriced business cards and overpriced letterhead with overpriced envelopes? He's milking your buyers for overpriced loans, overpriced title services, overprices inspections, home warranties and hazard insurance policies. For some brokerages, there is never enough money to be squeezed out\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8926,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8926\/freeing-the-real-estate-market-from-the-real-estate-industry\/","url_meta":{"origin":1076,"position":5},"title":"Freeing The Real Estate Market From The Real Estate Industry","author":"Brian Brady","date":"June 19, 2009","format":false,"excerpt":"AREBOT.com, which stands for the American Real Estate Board of Trade,\u00a0 is the name of the company that intends to open up the demand-side statistics, by voluntary submission of properties, to an online NASDAQ-like market. DISCLOSURE:\u00a0 From this point forward, my opinion may be considered biased.\u00a0 I have a verbal\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1076\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}