{"id":10771,"date":"2010-01-07T11:27:18","date_gmt":"2010-01-07T18:27:18","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10771"},"modified":"2010-01-07T11:27:18","modified_gmt":"2010-01-07T18:27:18","slug":"ok-to-good-enough-to-great-to-amazing-to-oh-my-freakin-god","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10771\/ok-to-good-enough-to-great-to-amazing-to-oh-my-freakin-god\/","title":{"rendered":"OK to Good Enough to Great to Amazing to Oh My Freakin’ God!"},"content":{"rendered":"

Books on marketing and service — gotta love ’em. Most, at least in my view are best utilized after shredding — they’re so fulla crap they make stellar fertilizer. ‘Course I say that fully cognizant of the reality I’m pretty much BawldClueless when it comes to effective marketing, so I guess that review should be taken with a boatload of salt. I could spend a year studying it and still not know what real marketers have forgotten. Truth be told, most folks using the moniker, marketing specialist<\/em> would be Von’s checkers if it wasn’t for the greater sucker theory working so well.<\/p>\n

Do I sound bitter? \ud83d\ude42 I was for a few days, but I’m over it. <\/p>\n

I’ll confess to more than my share of marketing blunders, and openly acknowledge I’ve wasted more money on marketing over the last few years than even I can fathom. A few days ago I was lamenting this sorry fact with a friend, who made the oh so witty observation that if that cash had been kept under the mattress I’d now be able to buy several free and clear homes in the Phoenix area. A recent accounting shows just over $250K down the drain — and only in the last five years! <\/p>\n

When first seeing that number, I began staring in the mirror while chanting “Learning curve…learning curve…learning curve…”<\/p>\n

Do I still hire folks to, gulp, market for me? Yep. I’m not a DIY guy, nor do I kid myself that by reading books, posts, and watchin’ videos that somehow the marketing light will suddenly show me the way. Many can make that work, I’m not one of ’em. <\/p>\n

I’m not blessed with the love of what I do for a living. Don’t get me wrong, I love much about it, just not the whole. I love the process<\/em> of talkin’ with new prospects — diggin’ into their particular circumstances, mining for problems, then creating solutions. It’s like heroin to me. I need regular fixes or I tend to get cranky. I love seeing and hearing folks as they first begin to see the light at Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Books on marketing and service — gotta love ’em. Most, at least in my view are best utilized after shredding — they’re so fulla crap they make stellar fertilizer. ‘Course I say that fully cognizant of the reality I’m pretty much BawldClueless when it comes to effective marketing, so I guess that review should be […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[212,6,10],"tags":[],"class_list":{"0":"post-10771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-marketing","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6887,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6887\/has-real-estate-reality-taken-all-the-fizz-out-of-fsbos\/","url_meta":{"origin":10771,"position":0},"title":"Has real estate reality taken all the fizz out of FSBOs?","author":"Greg Swann","date":"February 12, 2009","format":false,"excerpt":"It's been fun dealing with years-old academic studies of the real estate market insisting that For-Sale-By-Owner marketing is just as good as listing with a Realtor. It might have been, during the boom, when any idiot could sell a house. But it's been kind of sad to watch people in\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2811,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2811\/real-estate-is-entertainment-%e2%80%93-are-you-entertaining\/","url_meta":{"origin":10771,"position":1},"title":"Real Estate is Entertainment \u2013 Are You Entertaining?","author":"Dave Phillips","date":"March 20, 2008","format":false,"excerpt":"Last week I heard my pal Walt Baczkowski, CEO of the Metropolitan Consolidated Association of REALTORS\u00ae, make the statement, \u201creal estate has become entertainment.\u201d\u00a0 The statement struck me like one of those V8 smacks to the head.\u00a0 The more I thought about it, the more the statement became true.\u00a0 Just\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":598,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/598\/emublog-an-image-in-search-of-a-reality\/","url_meta":{"origin":10771,"position":2},"title":"EmuBlog: An image in search of a reality . . .","author":"Greg Swann","date":"November 3, 2006","format":false,"excerpt":"Doug Quance sent me a very nice makeover of the photo of Odysseus seen above. He went after it at some length with PhotoShop's sharpening tools. He did a very nice job, effecting an undeniable improvement. I elected not to use it -- Odysseus, for all his many virtues, really\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2857,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2857\/black-pearl-marketing-minute-hour-your-first-six-months-as-a-real-estate-licensee-use-your-time-now-to-make-money-then\/","url_meta":{"origin":10771,"position":3},"title":"Black Pearl Marketing Minute Hour: Your first six months as a real estate licensee — use your time now to make money then","author":"Greg Swann","date":"March 30, 2008","format":false,"excerpt":"For years I lectured at the pre-licensing classes of the the college professor who taught my own real estate pre-licensing classes. I hadn't done this for the last couple of years, but I did a class on January 24th, 2008. We made a video tape of my talk, but I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1205,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1205\/but-where-will-they-print-the-obituary\/","url_meta":{"origin":10771,"position":4},"title":"But where will they print the obituary?","author":"Greg Swann","date":"March 24, 2007","format":false,"excerpt":"O'Reilly: Is time running out on the Chronicle? Winer: How to reset the clock. Technorati Tags: blogging, disintermediation, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":927,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/927\/a-few-good-expenses-a-defense-of-the-salespersons-art\/","url_meta":{"origin":10771,"position":5},"title":"A few good expenses: A defense of the salesperson’s art","author":"Greg Swann","date":"January 22, 2007","format":false,"excerpt":"My friend Richard Nikoley dug this up. I've never bought a lap dance, but I've expensed a lot of meals. Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10771"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10771\/revisions"}],"predecessor-version":[{"id":10773,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10771\/revisions\/10773"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}