{"id":10771,"date":"2010-01-07T11:27:18","date_gmt":"2010-01-07T18:27:18","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10771"},"modified":"2010-01-07T11:27:18","modified_gmt":"2010-01-07T18:27:18","slug":"ok-to-good-enough-to-great-to-amazing-to-oh-my-freakin-god","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10771\/ok-to-good-enough-to-great-to-amazing-to-oh-my-freakin-god\/","title":{"rendered":"OK to Good Enough to Great to Amazing to Oh My Freakin’ God!"},"content":{"rendered":"

Books on marketing and service — gotta love ’em. Most, at least in my view are best utilized after shredding — they’re so fulla crap they make stellar fertilizer. ‘Course I say that fully cognizant of the reality I’m pretty much BawldClueless when it comes to effective marketing, so I guess that review should be taken with a boatload of salt. I could spend a year studying it and still not know what real marketers have forgotten. Truth be told, most folks using the moniker, marketing specialist<\/em> would be Von’s checkers if it wasn’t for the greater sucker theory working so well.<\/p>\n

Do I sound bitter? \ud83d\ude42 I was for a few days, but I’m over it. <\/p>\n

I’ll confess to more than my share of marketing blunders, and openly acknowledge I’ve wasted more money on marketing over the last few years than even I can fathom. A few days ago I was lamenting this sorry fact with a friend, who made the oh so witty observation that if that cash had been kept under the mattress I’d now be able to buy several free and clear homes in the Phoenix area. A recent accounting shows just over $250K down the drain — and only in the last five years! <\/p>\n

When first seeing that number, I began staring in the mirror while chanting “Learning curve…learning curve…learning curve…”<\/p>\n

Do I still hire folks to, gulp, market for me? Yep. I’m not a DIY guy, nor do I kid myself that by reading books, posts, and watchin’ videos that somehow the marketing light will suddenly show me the way. Many can make that work, I’m not one of ’em. <\/p>\n

I’m not blessed with the love of what I do for a living. Don’t get me wrong, I love much about it, just not the whole. I love the process<\/em> of talkin’ with new prospects — diggin’ into their particular circumstances, mining for problems, then creating solutions. It’s like heroin to me. I need regular fixes or I tend to get cranky. I love seeing and hearing folks as they first begin to see the light at Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Books on marketing and service — gotta love ’em. Most, at least in my view are best utilized after shredding — they’re so fulla crap they make stellar fertilizer. ‘Course I say that fully cognizant of the reality I’m pretty much BawldClueless when it comes to effective marketing, so I guess that review should be […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,6,10],"tags":[],"class_list":{"0":"post-10771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-marketing","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2857,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2857\/black-pearl-marketing-minute-hour-your-first-six-months-as-a-real-estate-licensee-use-your-time-now-to-make-money-then\/","url_meta":{"origin":10771,"position":0},"title":"Black Pearl Marketing Minute Hour: Your first six months as a real estate licensee — use your time now to make money then","author":"Greg Swann","date":"March 30, 2008","format":false,"excerpt":"For years I lectured at the pre-licensing classes of the the college professor who taught my own real estate pre-licensing classes. I hadn't done this for the last couple of years, but I did a class on January 24th, 2008. We made a video tape of my talk, but I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":215,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/215\/zillowcom-versus-the-truth-why-it-matters\/","url_meta":{"origin":10771,"position":1},"title":"Zillow.com versus the truth: Why it matters . . .","author":"Greg Swann","date":"August 15, 2006","format":false,"excerpt":"This was in a comment, but I'm pulling it out because I think it's important: A Zestimate cannot be \"off\" or \"on\". It cannot be accurate or inaccurate. What is being evaluated is not a house but statistics and documents about that house. As I have demonstrated, the Zestimated house\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13143,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13143\/update-adapting-to-a-new-reality-some-results\/","url_meta":{"origin":10771,"position":2},"title":"Update – Adapting To a New Reality – Some Results","author":"Jeff Brown","date":"September 3, 2010","format":false,"excerpt":"To some in real estate brokerage, hearing the 'R' word -- that would be results, causes them the same stress as my son's mom felt the first time she read his lips on the mound, and didn't like it one little bit. She didn't buy my explanation that he was\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1441,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1441\/match-this-price-rudy\/","url_meta":{"origin":10771,"position":3},"title":"Match THIS price, Rudy!","author":"Russell Shaw","date":"May 17, 2007","format":false,"excerpt":"Just you wait until Brad Inman sees THIS! You know how he likes Realtors to charge less - well I'm prepared to cut my fee until Bradley says,\"YES\".","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"BloodhoundBlog Bus","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/05\/BloodhoundBlog%20Bus.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13237,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13237\/marketing-is-what-you-communicate-not-what-you-say\/","url_meta":{"origin":10771,"position":4},"title":"Marketing is what you communicate, not what you say.","author":"Greg Swann","date":"September 13, 2010","format":false,"excerpt":"I'm sorry if I seem to be neglecting folks here, but I'm sure you can guess why. Plus which, at Day 13 of our goal-questing, I'm five for five most days, and days without appointments are the only holes on the calendar. But I'm done for the day, and I'm\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2346,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2346\/marketing-firms-any-chance-of-ever-hitting-above-the-mendoza-line\/","url_meta":{"origin":10771,"position":5},"title":"Marketing Firms — Any Chance of Ever Hitting Above the Mendoza Line?","author":"Jeff Brown","date":"December 10, 2007","format":false,"excerpt":"First, for those of you now wondering what the heck the Medoza Line is, here's the short version. I come from the Mario Mendoza school, not Minnie Mendoza, as Mario was actually a major leaguer for nine years. Anyway, all it refers to is Mendoza's consistently inept performance at the\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10771"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10771\/revisions"}],"predecessor-version":[{"id":10773,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10771\/revisions\/10773"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}