{"id":10789,"date":"2010-01-12T14:51:43","date_gmt":"2010-01-12T21:51:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10789"},"modified":"2010-01-12T14:51:43","modified_gmt":"2010-01-12T21:51:43","slug":"marketing-to-the-expired-listing-property-owner","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10789\/marketing-to-the-expired-listing-property-owner\/","title":{"rendered":"Marketing To The Expired Listing Property Owner"},"content":{"rendered":"

I’m the expired listing king of the hill — NOT. The only reason I’ve ever initiated a conversation with the owner of a property on the expired list, was if I had a specific buyer\/exchanger who might fit. I began this policy due to the consistent and predictable dual attitude — mistrust of brokers\/agents, and massive denial as to why their property didn’t set the brokerage world on fire. <\/p>\n

Don’t get me wrong, as we all know agents who make much if not most of their living from marketing to expireds. Part of my reasoning, maybe the driving force if I’m gonna be honest with myself, is that my direct mail marketing was so reliably successful, dealing with expireds was like lookin’ for ways to get painful splinters. <\/p>\n

When it comes to the 1-4 unit market, their are two generic classes of owners. Those who occupy, and those who don’t. I look back now and marvel at how myopic my thinking was back then. I specialized in investment property for Heaven’s sake, why wouldn’t I choose to leverage my knowledge advantage with investors who were recently unsuccessful in selling? Double Duh. <\/p>\n

If you feel comfortable with your current basic investment knowledge, including pertinent Internal Revenue Code Sections, or are confident you can get yourself there quickly, here’s how you might garner some new listings. To save space I’m not gonna spend time on specific strategies implied here. You either know them or not. I’m easy though, and will freely share if you call. <\/p>\n

First, let’s understand exactly the advantage you have with an investor vs a homeowner. Before we continue, I don’t bother with bank owned listings or short sales — merely a personal preference. <\/p>\n

The reasons for selling\/exchanging are mostly objective, not emotional.<\/strong> There are all kinds of solid reasons for an investor to make a move. Chances are, since they own just one or two local rentals, they’ve really never spoken to someone who knew which way was north on the investment map. You’ll stand out as a very positive exception. The best thing that could happen though, is Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m the expired listing king of the hill — NOT. The only reason I’ve ever initiated a conversation with the owner of a property on the expired list, was if I had a specific buyer\/exchanger who might fit. I began this policy due to the consistent and predictable dual attitude — mistrust of brokers\/agents, and […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,6],"tags":[],"class_list":{"0":"post-10789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-investment","7":"category-marketing","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11502,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11502\/socialist-need-not-read-like-big-oil-big-expired-program-windfall-profits\/","url_meta":{"origin":10789,"position":0},"title":"Socialist need not read –> Like Big Oil –> Big Expired Program; windfall profits","author":"Robert Worthington","date":"March 8, 2010","format":false,"excerpt":"I'm greedy!\u00a0 I'm an extremist!\u00a0 I am conservative!\u00a0 I am a capitalist!\u00a0 Haha.\u00a0 I love money!\u00a0 2010 marks the years (not Karl Marx silly)\u00a0 I mean marks the calendar for the 2010 to become the listing king.\u00a0 Between website registrations, referrals, & and windfall expired letters I set out to\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2614,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2614\/the-odysseus-medal-amy-winehouse-is-not-in-the-house\/","url_meta":{"origin":10789,"position":1},"title":"The Odysseus Medal: Amy Winehouse is not in the house","author":"Greg Swann","date":"February 18, 2008","format":false,"excerpt":"Judging this contest, I get to read a lot of talented writers. But only one can connect Amy Winehouse to real estate and have it all make the most delightful kind of sense. The Odysseus Medal this week goes to Geno Petro for She tried to make me buy a\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8471,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8471\/nothin-new-under-the-sun-especially-if-im-involved\/","url_meta":{"origin":10789,"position":2},"title":"Nothin’ New Under The Sun — Especially If I’m Involved","author":"Jeff Brown","date":"May 18, 2009","format":false,"excerpt":"I learned early on in my career I had no problem whatsoever taking others' ideas and running with 'em like a thief out of a 7\/11 carrying a paper bag full of ones and fives. I'm BawldJapan -- I can take your idea, tweak it for my uses, and most\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6516,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6516\/please-no-more-listings-i-cant-afford-them\/","url_meta":{"origin":10789,"position":3},"title":"Please No More Listings! I Can’t Afford Them!","author":"Chuck Marunde","date":"January 12, 2009","format":false,"excerpt":"What should agents be doing right now: chasing buyers or sellers?","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10490,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10490\/2010-big-broker-market-domination-action-plan\/","url_meta":{"origin":10789,"position":4},"title":"2010 Big Broker Market Domination Action Plan","author":"Ryan Hartman","date":"December 3, 2009","format":false,"excerpt":"Here below is my take on a possible action plan for any mid to large sized real estate brokerage that would like to increase local market share by drastically enhancing its brand visibility and recruiting more agents to its team. At the core of this plan is the creation of\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4328,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4328\/why-should-realtors-come-to-bloodhoundblog-unchained-in-orlando-to-learn-the-bloodhound-art-of-marketing-listings-for-one-thing-as-an-expression-of-an-attainable-moral-perfection\/","url_meta":{"origin":10789,"position":5},"title":"Why should Realtors come to BloodhoundBlog Unchained in Orlando? To learn the Bloodhound art of marketing listings, for one thing, as an expression of an attainable moral perfection","author":"Greg Swann","date":"September 10, 2008","format":false,"excerpt":"I like to think that, as a secondary consequence of the things I do, I goad good people into becoming better people. This is a part of everything I do, but it's why there is a category called \"Egoism in Action\" in BloodhoundBlog, and it's why so much of what\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10789"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10789\/revisions"}],"predecessor-version":[{"id":10793,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10789\/revisions\/10793"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}