{"id":10827,"date":"2010-01-13T20:43:04","date_gmt":"2010-01-14T03:43:04","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10827"},"modified":"2010-01-13T20:43:04","modified_gmt":"2010-01-14T03:43:04","slug":"some-ideas-for-unchained-or-ill-kick-your-asymptote","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10827\/some-ideas-for-unchained-or-ill-kick-your-asymptote\/","title":{"rendered":"Some Ideas For Unchained…Or…I’ll kick Your Asymptote."},"content":{"rendered":"

Perfect never happens, and it doesn’t mean we shouldn’t pursue it.<\/p>\n

I am better than I was six months ago by a wide margin.\u00a0 I’ll be better in six months by a wider margin, I hope.\u00a0 I’m hoping that I improve at an improving rate.\u00a0 I work hard to do so.\u00a0 The silly math is that if you improve your efficacy by 1% each day then you double every 68 days or whatever.\u00a0 Every year then you’d through five cycles and then be 2*2*2*2*2 better.\u00a0\u00a0 Nice theory, but it doesn’t happen that way.\u00a0\u00a0 Google grains of rice and chessboard.<\/p>\n

You CAN however improve a bunch, and have times where you are like Neo.<\/p>\n

My focus is on lead generation.\u00a0 I’m good at it, and getting better.\u00a0 I’ve learned bigger gains are made in other areas, but lead generation is still what I like because we gravitate to what we’re good at.\u00a0 But that’s not the only area where we can get good.\u00a0 Lead gen rocks because I like getting leads that are above average.\u00a0 Nobody has time to sift through morons, but anyone has time to deal with motivated and interested buyers.\u00a0 That’s why Search.Twitter.com is such a beautiful breeding ground.<\/p>\n

Anyway, here’s a fun idea.<\/p>\n

What’s the best customer experience for a loan process?<\/p>\n

What’s the best possible customer experience for a Real Estate Sale?<\/p>\n

For a contract negotiation?<\/p>\n

For a listing?<\/p>\n

What wows?\u00a0 Author # 8 <\/a>touched on this a while ago.\u00a0 You create the perfect experience from the buyer’s perspective.<\/p>\n

How long they’ll take.<\/p>\n

How much they’ll know.<\/p>\n

You make it customer focused, high touch and high tech.\u00a0\u00a0 And you make it utterly destructive to all of your competition.\u00a0 Make it so much better than it anything that exists from the knowledge the buyer gets to the resposnsiblity you take.\u00a0 Widen the gap with things that make people feel better…even if most of the effort isn’t used.<\/p>\n

Let’s design the best experience possible.<\/p>\n

And then, let’s figure out how to deliver it with modern tools.<\/p>\n

After we’ve done that, let’s figure out what the most critical and different elements are. And let’s focus on building an experience with today’s tools that delivers that…level Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Perfect never happens, and it doesn’t mean we shouldn’t pursue it. I am better than I was six months ago by a wide margin.\u00a0 I’ll be better in six months by a wider margin, I hope.\u00a0 I’m hoping that I improve at an improving rate.\u00a0 I work hard to do so.\u00a0 The silly math is […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":{"0":"post-10827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12717,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12717\/race-balanced-elections\/","url_meta":{"origin":10827,"position":0},"title":"Race Balanced Elections?","author":"Brian Brady","date":"July 18, 2010","format":false,"excerpt":"I wrote a satirical piece last August about how life might be if the Federal Government increased its power.\u00a0 I suggested racial balancing might be a consideration in elections: President Menendez was elected by a sweeping margin when he ran against former Senator Mel Martinez in the first ever race-neutral\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13086,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13086\/prospecting-your-way-to-prosperity-with-social-media\/","url_meta":{"origin":10827,"position":1},"title":"Prospecting Your Way To Prosperity With Social Media","author":"Brian Brady","date":"August 26, 2010","format":false,"excerpt":"Most real estate agents and mortgage loan originators don't know how to find business.\u00a0 I fear that some of the social media strategies I've shared have morphed into a\u00a0 \"build it and they will come\" approach to business development.\u00a0 Greg Swann did a nice job of identifying this problem when\u2026","rel":"","context":"In "CRM"","block_context":{"text":"CRM","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/crm\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5161,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5161\/mortgage-market-week-in-review-13\/","url_meta":{"origin":10827,"position":2},"title":"Mortgage Market Week in Review","author":"Tom Vanderwell","date":"October 24, 2008","format":false,"excerpt":"Here we are on Friday again.\u00a0 That means that it\u2019s time to try to summarize what\u2019s going on in the mortgage and finance world.\u00a0\u00a0 I\u2019m going to talk about a couple of main things:\u00a0 the economic fundamentals, some earnings reports\u00a0and the \u201cmargin calls\u201d that are going on in the equity\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15283,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15283\/a-cocktail-to-keep-a-bloodhound-hunting-thirty-six-hours-in-vegas\/","url_meta":{"origin":10827,"position":3},"title":"A cocktail to keep a Bloodhound hunting: Thirty-Six Hours in Vegas.","author":"Greg Swann","date":"November 6, 2011","format":false,"excerpt":"It would be not-quite-correct to say that I don't drink. I don't object to casual drinking intellectually or philosophically, but it has never appealed to me. I will toast with Irish whiskey when appropriate, and I will sometimes have a beer with pizza-and-wings or Mexican food, but my absolute favorite\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13926,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13926\/final-scene-cut-print-that-was-unfortunately-a-wrap\/","url_meta":{"origin":10827,"position":4},"title":"Final Scene. Cut, Print… That Was, Unfortunately, a Wrap.","author":"Sean Purcell","date":"January 9, 2011","format":false,"excerpt":"EXT. CHICAGO STREET - NIGHT The MAN walks up to the cab.\u00a0 The back door is open and a PASSENGER sits inside. The Man leans in and\u00a0talks to the\u00a0Passenger. MAN \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0I'd like to tell you I'll stay in touch, but... hell, I haven't stayed in touch at all over the\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2846,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2846\/roi-for-20social-media-marketing-so-many-questions-so-few-answers\/","url_meta":{"origin":10827,"position":5},"title":"ROI For 2.0\/Social Media Marketing? So Many Questions So Few Answers","author":"Jeff Brown","date":"March 31, 2008","format":false,"excerpt":"Joe over at Selsius published a piece the other day -- Show Me the ROI: Is Web 2.0 a Load of Hooey or Who\u2019s Making Hay? in which he links to some pretty interesting posts on the same subject. So much of this is what has made me crazy since\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10827"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10827\/revisions"}],"predecessor-version":[{"id":10829,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10827\/revisions\/10829"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}