{"id":10830,"date":"2010-01-26T17:56:36","date_gmt":"2010-01-27T00:56:36","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10830"},"modified":"2010-01-26T17:56:37","modified_gmt":"2010-01-27T00:56:37","slug":"finding-versus-discovering","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10830\/finding-versus-discovering\/","title":{"rendered":"Finding versus Discovering"},"content":{"rendered":"
\"\"<\/a>

Take me home<\/p><\/div>\n

Do you still buy magazines and books? Or are you hell bent on reading everything on the internet? Do you love statistics? Has Google Maps got you salivating for bigger and better satellites? Do you love good graphs better than sex? Is a bigger IDX better? Do you want to be completely plugged in, connected, always on line?<\/p>\n

Well it turns out that I guess I’m more dog than human sometimes, especially when it comes to what makes a great web presence, and how best to graft a marketing strategy. I’ve spent some time today, you see, smelling other dogs beeeeehinds, and I think I’ve picked up the scent of something y’all might want to bury for a rainy day.<\/p>\n

The scent I’ve picked up is either the Finding<\/em> or the Discovering<\/em> scent. I think it may be important to think about these two concepts as you put together your marketing, for your Web presence, and maybe more importantly, your belly to belly presence.<\/p>\n

Turns out, you see, that people are still buying magazines. Though through the internet we can get all the information on who’s doing what to whom, how they’re doing it, why it shouldn’t be done, and where we can go to get more information on everything we just digested, people are still buying and reading magazines. Wonder why?<\/p>\n

Turns out that people simply like to discover<\/em> things, not just find<\/em> them. Magazines, you see, lie around waiting for just the right moment to spring into our consciousness. Sure, you want the 4 bedroom, 2 bath home in Elevado Hills, with view, pool and lots of land, but sitting in front of an agent’s IDX (even the good ones) just isn’t the same as opening “San Diego Magazine” and seeing a home just like the one you imagine living in<\/em>. Or you’ve been watching the statistics from a great blog site or newsletter from Brian or Scott or Mark or Tom on rates and terms and the market in general, and you’re educated and knowledgeable because of this. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Take me home Do you still buy magazines and books? Or are you hell bent on reading everything on the internet? Do you love statistics? Has Google Maps got you salivating for bigger and better satellites? Do you love good graphs better than sex? Is a bigger IDX better? Do you want to be completely […]<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,2,6,5],"tags":[533,532,82],"class_list":{"0":"post-10830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-general","8":"category-marketing","9":"category-real-estate","10":"tag-marketing","11":"tag-real-estate","12":"tag-real-estate-web-20","14":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":710,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/710\/the-sight-the-scent-the-touch-of-rich-luxurious-full-bodied-real-estate-commentary\/","url_meta":{"origin":10830,"position":0},"title":"The sight, the scent, the touch of rich, luxurious, full-bodied . . . real estate commentary . . .","author":"Greg Swann","date":"November 29, 2006","format":false,"excerpt":"Today, Jeff Brown is a thorn among roses. We're adding a new contributor, San Diego Realtor and super-blogger Kris Berg. With Cathleen Collins below the BawldGuy and Kris above, the median quantity of hair approaches the statistical mean. But rich, luxurious, full-bodied hair -- or none at all -- is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1634,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1634\/mgmmirages-citycenter-in-pictures\/","url_meta":{"origin":10830,"position":1},"title":"MGM\/Mirage’s CityCenter in pictures","author":"Greg Swann","date":"July 4, 2007","format":false,"excerpt":"I have written in the past about CityCenter, MGM\/Mirage's seven billion dollar city within the city of Las Vegas -- and I'll write more when I get back to my Macintosh. But here are some photos we shot yesterday at the sales center and on the construction site. A model\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9538,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9538\/pardon-me-sir-but-have-you-seen-the-special-on-grey-poupon-at-wal-mart\/","url_meta":{"origin":10830,"position":2},"title":"“Pardon me sir, but have you seen the special on Grey Poupon at Wal Mart?”","author":"John Rowles","date":"August 17, 2009","format":false,"excerpt":"UPDATE: Buy the T-Shirt at Cafe Press! Yep, that's a Rolls Royce Phantom (2008 MSRP $340,000) in the parking lot of the Newport RI Wal Mart captured with my phone on Saturday. The headline is my best shot at a caption (YouTube has the old Grey Poupon commercial). What's yours?","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"rolls_royce_phantom_wal_mar","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/08\/rolls_royce_phantom_wal_mar.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1457,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1457\/the-way-of-the-rain-dogs-peeing-on-your-pictures-to-mark-your-zestifarm-and-to-avoid-becoming-an-unpuppy\/","url_meta":{"origin":10830,"position":3},"title":"The Way of the Rain Dogs: Peeing on your pictures to mark your Zestifarm — and to avoid becoming an unpuppy","author":"Greg Swann","date":"May 22, 2007","format":false,"excerpt":"This is from mail from Thomas Johnson of ERA Houston, which, among other things, coins the terms \"Zestifarm\" and \"Zestifarming\" for the various ways one can pee on the tree in Zillow:I love the marking your farm analogy. I walk my dog, Sophie, every evening and I have noticed that\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":292,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/292\/realty-reality-lous-lament-in-22-unhappy-photos\/","url_meta":{"origin":10830,"position":4},"title":"Realty Reality: Lou’s lament in 22 unhappy photos . . .","author":"Greg Swann","date":"September 5, 2006","format":false,"excerpt":"I've written a bunch of these stories, and I've got a bunch more in me -- I did CRS the hard way. Most of them have happy endings. This one does, too, I suppose, but the middle gets pretty morose. I'm telling the story to illustrate how badly things can\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":269,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/269\/words-words-words-how-evocative-listing-copy-helps-to-sell-homes\/","url_meta":{"origin":10830,"position":5},"title":"Words, words, words: How evocative listing copy helps to sell homes . . .","author":"Greg Swann","date":"August 31, 2006","format":false,"excerpt":"Mike Price at Mike's Corner is kvetching about clumsy Realtor lingo, and while I'm with him on the main point, I have turf of my own to defend. Sez Mike:I've often wondered what consumers think when they are subjected to the same goofy tag lines and incomplete sentences that seem\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10830"}],"version-history":[{"count":32,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10830\/revisions"}],"predecessor-version":[{"id":11011,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10830\/revisions\/11011"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}