{"id":1086,"date":"2007-02-27T23:05:48","date_gmt":"2007-02-28T06:05:48","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1086"},"modified":"2007-02-27T23:28:33","modified_gmt":"2007-02-28T06:28:33","slug":"what%e2%80%99s-wrong-with-ziprealty","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1086\/what%e2%80%99s-wrong-with-ziprealty\/","title":{"rendered":"What’s Wrong with zipRealty?"},"content":{"rendered":"

Some readers here may be a bit concerned that some of the writers here on BloodhoundBlog don’t find and report enough negative comments about various discount real estate companies. Relax. There is more.<\/p>\n

I received the following email today from Dave Marron<\/a>. As you will see, he is a former executive for Zip Realty.<\/p>\n

__<\/p>\n

Hi Russell:<\/em><\/p>\n

I saw that you posted on bloodhound<\/a> about zipRealty awhile back. Did you see their earnings release the other day? I’m an ex-zip exec (and ex-KW broker) and I put my thoughts down on paper about the state of their company (see attached). Do you have any use for this? If not, it’s OK. I just thought I’d shoot it over to you in case you thought it was bloggable.<\/em><\/p>\n

Thanks,<\/em><\/p>\n

Dave<\/em><\/p><\/blockquote>\n

What’s Wrong with zipRealty?<\/p>\n

Last week zipRealty released their “preliminary” fourth quarter results<\/a>. I’ve been interested in this company since 1999 when I went to \"ZipRealtylogo\"work for them. I
\nspent over four years at zip performing numerous jobs including VP of Sales. A couple of things popped out at me during their “preliminary” earning release conference call that just don’t make sense. Here are my observations.<\/p>\n

One of the initiatives zip’s leaders gave for how they are going to improve in 2007 was an increased effort on training. Stock analyst Wendy Snow asked the team what they intend to do differently<\/em> in the training arena that will make a difference in 2007. To this, Management answered that their “ideal candidate” would have the qualities of a strong trainer and strong real estate skills. They’ll also consider someone with strong training skills who could be “pick up the real estate craft quickly”. Are they kidding? They would hire a trainer who can “pick up the real estate craft quickly”. Would Pilsbuy, Madison and Sutro hire a legal trainer who could pick up the law craft quickly?<\/p>\n

After leaving zipRealty I sold real estate for several years and I’m now an owner in a real estate technology company. The way that I learned the “real estate” craft was by going out and selling lots of homes. It’s not something that you can teach someone to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Some readers here may be a bit concerned that some of the writers here on BloodhoundBlog don’t find and report enough negative comments about various discount real estate companies. Relax. There is more. I received the following email today from Dave Marron. As you will see, he is a former executive for Zip Realty. __ […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5],"tags":[],"class_list":{"0":"post-1086","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1196,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1196\/zip-gets-20-million-less-than-zip-and-they-are-happy-about-it\/","url_meta":{"origin":1086,"position":0},"title":"Zip gets 20 Million LESS than “zip” and they are happy about it","author":"Russell Shaw","date":"March 22, 2007","format":false,"excerpt":"Happiness Is A Warm Gun I swear I am not trying to pick on Zip Realty but I just couldn't pass this one up. I saw this on Inman News. From a press release - and I quote: Real estate brokerage company ZipRealty Inc. today announced a net loss of\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"Money Gun","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/03\/Money%20Gun.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2528,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2528\/unzipped\/","url_meta":{"origin":1086,"position":1},"title":"UNZIPPED?","author":"Russell Shaw","date":"January 22, 2008","format":false,"excerpt":"Because this thread on Bloodhoundblog has served as a sort of clearinghouse for ex and present ZIP Realty agents, I am passing this along. Additional data can also be found here. Subject: IMPORTANT LEGAL NOTICE RE: CLASS ACTION SETTLEMENT - Please read as this affects your rights. This email provides\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"Unzipped","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/01\/unzipped.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":625,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/625\/zip-realty-and-a-press-release\/","url_meta":{"origin":1086,"position":2},"title":"Zip Realty and a Press Release","author":"Russell Shaw","date":"November 9, 2006","format":false,"excerpt":"It never ceases to amuse me (amaze me?) what the press finds \"interesting\" for a real estate \"news story\". Of course it is totally predictable what Inman News finds newsworthy - hacking away at Realtor commissions. Brad Inman has been on a mission from God on this issue for some\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15417,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15417\/hey-california-realtors-are-you-making-minimum-wage-for-your-efforts-if-not-your-broker-just-went-into-cardiac-arrest\/","url_meta":{"origin":1086,"position":3},"title":"Hey, California Realtors: Are you making minimum wage for your efforts? If not, your broker just went into cardiac arrest.","author":"Greg Swann","date":"December 5, 2011","format":false,"excerpt":"Teri Lussier pointed this out to me last week, and I've been waiting since then for someone to plumb the implications. Ah, well, when there's constabulary work to be done... Here's the news: The state of California is making ZipRealty pay it agents minimum wage for their time. That's huge.\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2444,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2444\/best-of-the-worst-bloodhoundblog-in-2007\/","url_meta":{"origin":1086,"position":4},"title":"Best of the worst: BloodhoundBlog’s most popular posts for 2007","author":"Greg Swann","date":"December 29, 2007","format":false,"excerpt":"Here's a comment that got deleted earlier tonight, a pearl of wisdom issued from one orifice or another by a less-than-brilliant pundit who chose to keep his or her identity concealed. The soul and substance of this partial portion of wit:this is easily the worst blog on the RE.netTodd Seavey\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1897,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1897\/unlike-venture-capital-vampire-redfincom-iggys-house-seeks-suckers-on-wall-street\/","url_meta":{"origin":1086,"position":5},"title":"Unlike venture-capital vampire Redfin.com, Iggy’s House seeks suckers on Wall Street","author":"Greg Swann","date":"September 6, 2007","format":false,"excerpt":"John Cook's Venture Blog:Despite challenges in the national real estate market, Chicago discount real estate service Iggy's House plans to try its luck with an initial public offering that could raise up to $15 million, according to a filing with the Securities and Exchange Commission. If successful, that would be\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1086"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1086\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}