{"id":1087,"date":"2007-02-28T10:06:43","date_gmt":"2007-02-28T17:06:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1087"},"modified":"2007-03-01T13:15:25","modified_gmt":"2007-03-01T20:15:25","slug":"delighting-customers-and-clients-doing-the-thing-that-no-one-thought-to-ask-for","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1087\/delighting-customers-and-clients-doing-the-thing-that-no-one-thought-to-ask-for\/","title":{"rendered":"Delighting customers and clients: Doing the thing that no one thought to ask for"},"content":{"rendered":"

As real estate professionals, our clients’\/customers’ satisfaction with our service and the outcome of their transactions is unquestionably key to business success. In fact, I’d bet this has been true in every career you have ever had. It sure has been for me… beginning with my first jobs as babysitter, then as counter help at The Red Barn<\/a>, and then throughout my various corporate positions in management, finance and information technology. Whether my customer has been internal, external, faceless or my very best friend, I’ve always done very well by doing very well for him and her.<\/p>\n

And so it’s always been maddening for me to see someone or some organization fail to recognize that the “customer is always right,” or if the customer isn’t<\/i> right to help the customer become right… at least to try<\/i> to help. We all know the adage that a happy customer will tell someone else about his satisfactory experience, but an unhappy<\/i> customer will tell the unhappy story ten times more often<\/i>. Well, I want to tell you about great customer service that I was just the happy recipient of.<\/p>\n

But first some background… It begins with Greg and me wanting to attract more clients than we were getting from reputation alone. Around the end of the amazing sellers’ market of 2004\/2005, around the first anniversary of BloodhoundRealty.com<\/a>, we hoped to jump-start our business by giving someone who didn’t know us personally (or through referral) a reason to believe that we put our clients’ interests above our own. We wanted to offer something more tangible than a motto or a sincere-looking pose. We were doing well when we took listings, but we were turning down more listings than we were accepting, because home owners, who didn’t yet know us, didn’t yet believe us that the buyers were no longer willing to pay top dollar. So we figured we would try to attract buyers by offering to let them keep their money in their pockets<\/a> — money they would be paying the seller to pay to us. We thought that once we got this word out, we would Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As real estate professionals, our clients’\/customers’ satisfaction with our service and the outcome of their transactions is unquestionably key to business success. In fact, I’d bet this has been true in every career you have ever had. It sure has been for me… beginning with my first jobs as babysitter, then as counter help at […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":130,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/130\/carnival-of-real-estate-if-you-love-your-clients-set-them-free\/","url_meta":{"origin":1087,"position":0},"title":"Carnival of Real Estate: If you love your clients, set them free…","author":"Greg Swann","date":"July 24, 2006","format":false,"excerpt":"Searchlight Crusade is hosting this week's Carnival of Real Estate. BloodhoundBlog is featured, insisting that there is always room at the top, and we are lucky to be among such an august company. Everything is worth reading, but two posts stand out for me: Spotlight Realty's practical example of the\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9462,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9462\/prometheus-without-forethought-using-the-bloodhound-meme-to-bring-clients-around-to-a-conversation-about-quality-in-real-estate\/","url_meta":{"origin":1087,"position":1},"title":"Prometheus without forethought: Using the Bloodhound meme to bring clients around to a conversation about quality in real estate","author":"Greg Swann","date":"August 5, 2009","format":false,"excerpt":"My mind is alive with themes for BloodhoundBlog posts that I'm not writing -- the Principle of the Yes Man and the Elephant on the Balcony and Prometheus the Mind-Giver. I'd write more, except my having written so much over the past three years is paying off in spades --\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14208,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14208\/the-lones-group-in-bellingham-washington-commits-hari-kari-2\/","url_meta":{"origin":1087,"position":2},"title":"The Lones Group in Bellingham Washington Commits Hari Kari","author":"Tom Johnson","date":"February 27, 2011","format":false,"excerpt":"Warning : This post is purely REALTOR inside baseball Around here, we live, eat and breathe marketing. Online reputation management and online publicity is what we do to get our clients houses sold and\u00a0 to find buyers who trust us enough to allow us\u00a0 to assist them in their home\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":253,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/253\/when-realtors-become-as-stupidly-hyperbolic-as-the-bubbleboys-thats-news\/","url_meta":{"origin":1087,"position":3},"title":"When Realtors become as stupidly hyperbolic as the bubbleboys, that’s news…","author":"Greg Swann","date":"August 26, 2006","format":false,"excerpt":"Apparently, about 200 Phoenix-area Realtors got together Thursday night for some group therapy:About 200 agents gathered at the Southeast Valley Association of Realtors in Mesa to hear tips from top achievers on how to sell homes and handle clients in this transitional market.We don't belong to SEVRAR, so we weren't\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10774,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10774\/rpr%e2%84%a2-demo-provides-a-first-look-at-the-future-of-online-real-estate-or-maybe-not\/","url_meta":{"origin":1087,"position":4},"title":"RPR\u2122 Demo Provides a First Look at the Future of Online Real Estate. Or maybe not.","author":"Teri Lussier","date":"January 8, 2010","format":false,"excerpt":"If you haven't seen the RPR\u2122 demo yet, go grab a cup of coffee and take a look. At 30 minutes, it's a nice overview of some of the best features the RPR\u2122 has to offer, and I'm sure there is other stuff for us to discover. Features are nice:\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":268,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/268\/making-a-great-deal-even-better\/","url_meta":{"origin":1087,"position":5},"title":"Making a great deal even better . . .","author":"Greg Swann","date":"August 30, 2006","format":false,"excerpt":"Cathy's clients ended up buying at one of the new home subdivisions I accompanied them to on Sunday. She was tied up today, too, so I went back with them to reserve the lot and go over the contract (more of that tomorrow). I almost never sell builder homes, but\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1087"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1087\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}