{"id":10874,"date":"2010-01-15T14:18:39","date_gmt":"2010-01-15T21:18:39","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10874"},"modified":"2010-01-15T14:18:39","modified_gmt":"2010-01-15T21:18:39","slug":"internet-conversion-for-the-real-estate-solopreneur","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10874\/internet-conversion-for-the-real-estate-solopreneur\/","title":{"rendered":"Internet Conversion For The Real Estate Solopreneur"},"content":{"rendered":"

Renee Burrows is a real estate agent in Las Vegas<\/a> whom I respect.\u00a0 I met Renee through Active Rain and have visited with her and her family when they visit Pacific Beach in the summers.\u00a0 I’ve watched her develop from an agent who was struggling with the down Vegas market into a transaction machine, putting buyers into homes in the Valley of Fire.<\/p>\n

Renee shared her internet conversion system<\/a>, written when she was building a “team”, behind the Members’ Only wall on Active Rain.\u00a0 What was interesting to me is that Renee eschewed the “team” approach for a referral-based system.\u00a0 She reduced her fixed costs and has the flexibility to refer buyers to agents whom “buy-in” to her servicing system.\u00a0 If business slows down, Renee handles the buyers herself.<\/p>\n

I liked the fact that she chose ubiquity by syndicating her blog posts and listings to over 100 sources on the internet.\u00a0 Renee writes a lot of time-sensitive market reports so I think ubiquity trumps the fear of being penalized by the SERPS for potential duplicate content:<\/p>\n

You have to be an internet\u00a0 marketing generation machine (or have a department)\u00a0to start having the leads filter in to you!\u00a0\u00a0 I have my hands in so many cookie jars:\u00a0 craigslist, point 2 agent, active rain + outside blog (both syndicated to numerous sources and by numerous I mean 100-200, not 10-20,)\u00a0 facebook, twitter, print (flyers, business cards, postcards, door knocking, etc.)\u00a0 Now I don’t own major Las Vegas NV SEO\u00a0keywords, but I do own quite a bit of long tail real estate (you get higher quality leads this way!)<\/p><\/blockquote>\n

Marketing to the masses can produce “wasteful” contact and Renee has installed a few “fences” for prospective customers to hop:<\/p>\n

Since I have a good number of leads coming in, they come in several ways:\u00a0 phone and email.\u00a0 I use a good spam filter to filter out the spam (of course) and it requires a verification code to be entered for me to receive the email in my inbox.\u00a0 I also use an evoice receptionist that allows me to create separate extensions and it allows up to three phone numbers Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Renee Burrows is a real estate agent in Las Vegas whom I respect.\u00a0 I met Renee through Active Rain and have visited with her and her family when they visit Pacific Beach in the summers.\u00a0 I’ve watched her develop from an agent who was struggling with the down Vegas market into a transaction machine, putting […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-10874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2918,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2918\/80000-members-and-only-300-have-anything-to-sell\/","url_meta":{"origin":10874,"position":0},"title":"80,000 Members And Only 300 Have Anything To Sell?","author":"Barry Cunningham","date":"April 8, 2008","format":false,"excerpt":"In addition to questioning certain real estate agents as to just what they do that justifies the commission that they charge, we also have wondered aloud if the real estate market is in the state that it is because there are \"no buyers\"or is the real estate market in the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/inactive.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1327,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1327\/when-banks-are-permitted-to-competethe-consumer-might-just-win\/","url_meta":{"origin":10874,"position":1},"title":"When Banks Are Permitted to Compete…The Consumer Might Just Win","author":"Brian Brady","date":"April 21, 2007","format":false,"excerpt":"In Southern California, many loan originators are licensed by the Department of Real Estate. Such licensing is unique to California. California was one of the first states to require licensing of loan originators and chose to require that they have a real estate salesperson's license. Some bright Realtors realized that\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1247,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1247\/free-real-estate-leads\/","url_meta":{"origin":10874,"position":2},"title":"Free Real Estate Leads","author":"Brian Brady","date":"April 1, 2007","format":false,"excerpt":"I am a regular contributor to the Active Rain Real Estate Network. I was perusing the posts on Active Rain the other day when one jumped out at me with the title FREE REAL ESTATE LEADS This is an advertisement, but important that you read: Real Estate Agent Directory The\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":533,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/533\/for-sale-by-owner-sellers-can-help-move-real-estate-market-into-new-buyers-world\/","url_meta":{"origin":10874,"position":3},"title":"For-sale-by-owner sellers can help move real estate market into new buyers’ world . . .","author":"Greg Swann","date":"October 13, 2006","format":false,"excerpt":"I gripe about the meager little 350 words I get in my column in the West Valley sections of the Arizona Republic. What I want is 1,500 words on page one of the Sunday Buiness section! But today's column (permanent link) is an example of how 350 words can effect\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":492,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/492\/the-things-most-worth-talking-about-are-the-ones-no-one-ever-wants-to-talk-about-confronting-the-buyers-agents-commission-amidst-a-glacial-glut-of-real-estate-licensees\/","url_meta":{"origin":10874,"position":4},"title":"The things most worth talking about are the ones no one ever wants to talk about: Confronting the buyer’s agent’s commission amidst a glacial glut of real estate licensees . . .","author":"Greg Swann","date":"October 1, 2006","format":false,"excerpt":"I wrote this as a comment at Rain City Guide (which thread is very worth visiting), but I'm echoing it here:> Who pays the commission is all semantics, really. I would disagree with that. Buyers have been persistently misled about who pays the commissions, which skews their behavior. > The\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1474,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1474\/myspace-should-buy-trulia-zillow-and-active-rain\/","url_meta":{"origin":10874,"position":5},"title":"MySpace Should Buy Trulia, Zillow and Active Rain","author":"Brian Brady","date":"May 25, 2007","format":false,"excerpt":"MySpace, Active Rain, Trulia, and Zillow. The perfect merger. Active Rain: The best place for B2B sales in the real estate industry. Mortgage originators, title reps, and escrow officers who aren't playing in the \"Rain\" are missing out on an incredible opportunity. I'm not going to expand on that anymore\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10874"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10874\/revisions"}],"predecessor-version":[{"id":10878,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10874\/revisions\/10878"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}