{"id":109,"date":"2006-07-20T08:18:38","date_gmt":"2006-07-20T15:18:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=109"},"modified":"2007-05-12T16:35:29","modified_gmt":"2007-05-12T23:35:29","slug":"how-much-does-the-long-tail-weigh-heres-a-better-question-in-the-long-tail-how-long-does-it-take-to-google-from-last-to-first","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/109\/how-much-does-the-long-tail-weigh-heres-a-better-question-in-the-long-tail-how-long-does-it-take-to-google-from-last-to-first\/","title":{"rendered":"How much does The Long Tail weigh? Here’s a better question: In The Long Tail, how long does it take to Google from last to first?"},"content":{"rendered":"

Joseph Ferrara at sellsius&176; blog<\/a> asks once<\/a> and then again<\/a> and then a third time here<\/a>: How much does The Long Tail<\/a>\"\"weigh?<\/p>\n

Chris Anderson, the author of the book, has some answers, but they vary from industry to industry. But from my own point of view in real estate, The Long Tail is a very promising source of choice opportunities. If you can conceive of an under-served niche market where the product is avidly sought, even if only by a small minority of the buyer population, you have a business. This much is not news. We’ve had luxury home and vacation home and historic home specialists forever. The difference is Google, which is surely The Lord Of The Long Tail.<\/p>\n

Consider this as an example:<\/p>\n

I wrote my web page on No Dual Agency<\/a> on June 28, 2006. I linked to it internally within our own site, but the page had no in-bound links, nor did I pursue any. On July 7, I ran this search<\/a>, jut to make sure I hadn’t overlooked anything. My page had Googled up from nowhere to first place in nine days on the strength of content alone, with zero in-bound links.<\/p>\n

But wait. There’s more. I first mentioned our No Dual Agency policy in BloodhoundBlog on June 29<\/a>, but the first time I weblogged it as its own topic was on July 14<\/a> — Bastille Day.<\/p>\n

On July 17, Jim Duncan of Real Central VA<\/a> wrote a post called Dual Agency — Who benefits?<\/a>, linking back to me. I saw the trackback and commented on his weblog.<\/p>\n

Guess what happened?<\/p>\n

Take another look at that Google search<\/a>. Jim’s post is in second place. In three days — two days, really; I saw it yesterday.<\/p>\n

This is truly a Long Tail keyword. In quotes, “no dual agency” yields 290 hits total. And it is probably vain to expect home buyers or sellers to sit down at the computer and type “no dual agency” into the Google box. But the basic point stands: First and second place are held — for now — by two web sites that weren’t even in the game on June Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Joseph Ferrara at sellsius&176; blog asks once and then again and then a third time here: How much does The Long Tailweigh? Chris Anderson, the author of the book, has some answers, but they vary from industry to industry. But from my own point of view in real estate, The Long Tail is a very […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,5],"tags":[],"class_list":{"0":"post-109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":98,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/98\/on-the-trail-of-the-long-tail-in-real-estate\/","url_meta":{"origin":109,"position":0},"title":"On the trail of The Long Tail in real estate…","author":"Greg Swann","date":"July 18, 2006","format":false,"excerpt":"The soul of wit, Seth Godin cites The Long Tailtoday. We've mentioned this book a time or two, and, of course, it's featured (along with Seth's latest)in our reading list. I have plans to say more about it, but I haven't gotten to it yet. Suffice it to say, this\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=gregswann-20&l=as2&o=1&a=1401302378","width":350,"height":200},"classes":[]},{"id":164,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/164\/the-long-tail-in-real-estate-photography\/","url_meta":{"origin":109,"position":1},"title":"The Long Tail in real estate photography . . .","author":"Greg Swann","date":"August 2, 2006","format":false,"excerpt":"Chris Anderson at the Long Tail weblog on how switching from film to digital media changes movie acting and directing:\"I think shooting in digital changes acting as much as film changed stage acting, or as sound changed film,\" said Bill. Why? Because film costs a lot and must be used\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":131,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/131\/bees-have-tails\/","url_meta":{"origin":109,"position":2},"title":"Bees have tails?","author":"Greg Swann","date":"July 24, 2006","format":false,"excerpt":"Seth Godin on Long Tail search term analytics. Identifying strong Long Tail keywords much minimizes your competition per prospect. I think buying the Pay Per Click terms on the keywords you identify would increase your click rate: The organic hit says that you have valid content, while the Pay Per\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2982,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2982\/is-managing-your-url-structure-enough-to-achieve-truliamazing-long-tail-search-results-in-your-target-market\/","url_meta":{"origin":109,"position":3},"title":"Is managing your URL structure enough to achieve Truliamazing long tail search results in your target market?","author":"Greg Swann","date":"April 17, 2008","format":false,"excerpt":"Here's a true fact of BloodhoundBlog life: Trulia.com can be a redheaded stepchild around here. We're always happy to pounce on Redfin.com or to pontificate about Zillow.com, but Trulia most often gets short shrift. It mainly comes across like Realtor.com's younger, smarter, cheaper brother -- and no one with a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":111,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/111\/is-pet-rescue-good-for-business-or-are-we-just-chasing-our-long-tail\/","url_meta":{"origin":109,"position":4},"title":"Is pet rescue good for business, or are we just chasing our Long Tail…?","author":"Cathleen Collins","date":"July 20, 2006","format":false,"excerpt":"This past week, Noah's Ark Pet Adoptions, a no-kill animal \"shelter\" and adoption organization, was featured in the Northwest Valley Republic. The picture to the right is from the article. If you click on it, the full article will display. I'm always looking for ways to support this fine organization,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2270,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2270\/the-long-tail-of-a-big-dog-the-group-blog-a-year-later\/","url_meta":{"origin":109,"position":5},"title":"The long tail of a big dog: The group blog a year later","author":"Greg Swann","date":"November 27, 2007","format":false,"excerpt":"It's a year to the day since BloodhoundBlog became a group blog. Coincidentally, I was talking to Brian Brady today about our long tail, why the accumulated effort of a weblog is a leveraged asset: The most recent content will be the most popular today, but older content will attract\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}