{"id":10940,"date":"2010-01-21T16:46:12","date_gmt":"2010-01-21T23:46:12","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=10940"},"modified":"2010-01-21T16:46:12","modified_gmt":"2010-01-21T23:46:12","slug":"they-are-smarter-than-you-better-than-you-and-they-know-more-than-you","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10940\/they-are-smarter-than-you-better-than-you-and-they-know-more-than-you\/","title":{"rendered":"They are Smarter than you, Better than you and they Know More than you"},"content":{"rendered":"

I’m a mortgage guy.\u00a0 Mortgage guys (and gals) will often talk about how highly they regard and respect the professionalism and expertise of Real Estate Agents, and they paint thise adoration with a very broad brush.<\/p>\n

Real Estate Agents have a big ‘ole brush as well as they sing the praises and glory of how efficient, communicative and quickly Mortgage folks do their job to ensure a speedy and worry free transaction.<\/p>\n

(The sarcasm should be about waist deep by now)<\/p>\n

And you know what? (this applies to both groups)\u00a0 They are Smarter than you – at marketing to their<\/em> services to thier <\/em>prospects, they are Better than you – at doing their <\/em>job, and they Know More than you do – about their <\/em>business (most of the time!).\u00a0 Here’s the kicker….we have the exact same clientele.<\/p>\n

Here’s a question: What can you learn from someone that’s not in your line of work that will make you better, smarter and cause you to innovate?<\/p>\n

A couple of years ago I read a book called the Medici Effect<\/a> that quite effectively makes the case that true innovation is realized at the intersection of different disciplines.\u00a0 There are no new ideas, only new ways of looking at things that already exist…maybe just not in your world.<\/p>\n

If you think about it, mortgage types and agent types are different disciplines.\u00a0 Some people can pull off both and make a good living at it, for the most part however, these are two different personality types.<\/p>\n

The very best in one field of the Real Estate profession is rarely the very best in the other field as well.\u00a0 We’re not talking about having competence in either discipline.<\/p>\n

I’m talking about being cutting edge, innovative, kick-ass, gonzo marketing fools.\u00a0 This isn’t vanilla agent or loan officer stuff we’re talking about.\u00a0 I’m talking about raising the bar and being a thought leader in your market.<\/p>\n

For the past few years I have belonged to Vistage<\/a>, an Executive Coaching and Business Leadership group that promotes “better leaders – decisions – results”.<\/p>\n

My group is made up of 12-15 CEOs\u00a0 from different businesses and industries and we meet once a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m a mortgage guy.\u00a0 Mortgage guys (and gals) will often talk about how highly they regard and respect the professionalism and expertise of Real Estate Agents, and they paint thise adoration with a very broad brush. Real Estate Agents have a big ‘ole brush as well as they sing the praises and glory of how […]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[379,6],"tags":[541,307,533,382,65,453],"class_list":{"0":"post-10940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-innovation","7":"category-marketing","8":"tag-innovation","9":"tag-leadership","10":"tag-marketing","11":"tag-mortgage-marketing","12":"tag-real-estate-marketing","13":"tag-vision","15":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3028,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3028\/the-smarter-agent-emerging-standards-out-of-experimentation\/","url_meta":{"origin":10940,"position":0},"title":"The smarter agent emerging: standards out of experimentation","author":"Mike Farmer","date":"April 27, 2008","format":false,"excerpt":"Choice is becoming more critical as options increasingly expand. I have read about this potential\u00a0problem for years and now we seem to be well along the road to increasing abundance of options. As real esate agents, we're inundated with options regarding web sites, social networking avenues, blogs to read, models\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8996,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8996\/how-bloodhoundblogs-innovators-have-inspired-my-business\/","url_meta":{"origin":10940,"position":1},"title":"How Bloodhoundblog’s Innovators Have Inspired My Business","author":"Mark Madsen","date":"June 26, 2009","format":false,"excerpt":"In response to Greg's request for innovative ideas from BHB, I thought that would list a few real life examples of how the contributors here have impacted my personal evolution in mortgage marketing and Web 2.0 world domination. While I believe success is merely a component of innovation, I also\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9331,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9331\/is-activerain-selling-loan-officers-an-exlusive-opportunity-or-just-selling-their-real-estate-agents-out\/","url_meta":{"origin":10940,"position":2},"title":"Is ActiveRain Selling Loan Officers An Exclusive Opportunity, Or Just Selling Their Real Estate Agents Out?","author":"Mark Madsen","date":"July 29, 2009","format":false,"excerpt":"I've received a few emails and calls from my loan officers this week about some new exclusive opportunity that Activerain.com is pitching to the mortgage industry. Apparently, Active Rain is cold calling mortgage professionals who have an AR blogging history and offering them an \"extremely rare opportunity\" to pay $299\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"active_rain_making_money_off_the_backs_of_loan_officers_by_using_agents_as_a_carrot","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/07\/active_rain_making_money_off_the_backs_of_loan_officers_by_using_agents_as_a_carrot.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2878,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2878\/i-am-not-a-blogger\/","url_meta":{"origin":10940,"position":3},"title":"I am not a blogger","author":"Brian Brady","date":"April 2, 2008","format":false,"excerpt":"This is an article I wrote on Active Rain, about a month ago.\u00a0 I've since deleted it because it was behind the \"Members' Only\" wall and the rules there state you can't \"out\" a private post because of the comments: I am not a blogger. I'm a marketer, a social\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4448,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4448\/bloodhound-blog-radio-nehemiah-down-payment-assistance-program\/","url_meta":{"origin":10940,"position":4},"title":"Bloodhound Blog Radio: Nehemiah Down Payment Assistance Program","author":"Brian Brady","date":"September 15, 2008","format":false,"excerpt":"Our guest on Bloodhound Blog Radio, this week, was Ronda Green, area manager with the Nehemiah Down Payment Assistance Program. Listen to the full episode here. We opened up the program announcing that we can be found on iTunes as \"Radio Mortgage\" .\u00a0 All episodes will be available here, on\u2026","rel":"","context":"In "Interview"","block_context":{"text":"Interview","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/interview\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11118,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11118\/how-can-the-ipad-can-change-mortgage-marketing-its-the-app-stupid\/","url_meta":{"origin":10940,"position":5},"title":"How Can The iPad Can Change Mortgage Marketing? It’s The App, Stupid","author":"Brian Brady","date":"January 31, 2010","format":false,"excerpt":"I was plunged into the Apple world when my daughter won an iTouch from a magazine drive.\u00a0 I dived into it nine months ago when I bought an iPhone.\u00a0\u00a0 Here's why mobile devices work-\u00a0 you can harness the power of the internet and international communications in your pocket.\u00a0 To ignore\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10940"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10940\/revisions"}],"predecessor-version":[{"id":10950,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10940\/revisions\/10950"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}