certain Russ Shaw post here in October of 2007…something about a pencil sharpener<\/a>. When they say they want to replace Realtor.com, they MEAN it! It is about folks standing in line to take money from REALTORS…right? If not that, then what?<\/p>\nIf Trulia is not lining up to give us a ..ummm…sharpening (dare I say that?) then their valuations should NOT include ANY REALTOR MONEY. So here’s the contest:<\/p>\n
This contest is for someone to explain in the comments below HOW Trulia is going to generate enough revenue to justify a $300 Million valuation (that is an arbitrary number – just guessing here, boys!) given their current burn rate AND <\/p>\n
The contest winner cannot allow ANY revenue to come from REALTORS. Revenue can come from current CPM rates for ads on their site, but how much of their site would need to be covered with ads to generate that revenue? Not sure but my offhanded guess is about 125% of the above the fold area. Revenue can come from other creative ideas. Just not from the REALTORS wallet. \ud83d\ude09<\/p>\n
The Prize: 1 hour SEO consultation with me. <\/p>\n
See- I don’t get it. I wouldn’t pay $150MM for Trulia let alone $300MM or (heaven forbid) $500MM …so what gives?<\/p>\n
Please submit contest entries below!<\/strong><\/p>\nOne last thing: The only thing “stoopider” than a Trulia valuation of that size would be Realtor.com’s valuation of $1.81 per share (it was down at $0.89 when Russell Shaw proposed buying them out…)<\/p>\n","protected":false},"excerpt":{"rendered":"
I was thinking this weekend about all of the rumors about Trulia and Google buying them and all of that. I was thinking as well about how both Trulia and Zillow are both seeming to be angling to be the next Realtor.com… What does that mean…trying to be the next Realtor.com….hmmm…my mind hearkens back to […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-10972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3048,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3048\/realtorcom-to-provide-upgrades-for-all\/","url_meta":{"origin":10972,"position":0},"title":"REALTOR.com to Provide Upgrades for All","author":"Dave Phillips","date":"May 2, 2008","format":false,"excerpt":"Later this month, REALTOR.com will be announcing that many of the Premium Services for agents (services that Premium Subscribers pay for) will soon be available to all REALTORS\u00ae.\u00a0 Services like multiple pictures, for instance, will be available on all listings.\u00a0 This will provide sellers with better exposure of their property.\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15792,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15792\/where-is-he-wrong\/","url_meta":{"origin":10972,"position":1},"title":"Where Is He Wrong?","author":"Don Reedy, San Diego, CA","date":"March 26, 2012","format":false,"excerpt":"This was in the San Diego Union Tribune, and references an occurrence at a local real estate meeting here last week. Wednesday: Jim Abbott, owner of a San Diego real estate brokerage, backed out from appearing on a real estate event\u2019s panel after he was told to refrain from speaking\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8358,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8358\/nar-idx-fubar-rules\/","url_meta":{"origin":10972,"position":2},"title":"NAR + IDX = FUBAR Rules","author":"John Rowles","date":"May 11, 2009","format":false,"excerpt":"Thanks to Ryan's earlier post, I have spent the morning digging into the NAR's attempt to label the Google Search Engine a \"scraper\". Clearly, the intent is to stifle Realtor.com's competition. There is no other explanation for a rule that specifically targets SEO by dictating that we cannot put the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8628,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8628\/truzilla-idx-na-rcom\/","url_meta":{"origin":10972,"position":3},"title":"Truzilla IDX = N\/A R.Com?","author":"Ryan Hartman","date":"May 28, 2009","format":false,"excerpt":"When I was looking into whether or not Realtor.com was publishing scrapable rss feeds based on searches a few weeks ago, I also took a look to see if Trulia was doing the same thing. Sure enough, they are, but of course the quality and the diversity of the types\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2180,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2180\/new-self-promo-play-at-truliacom-like-realtorcom-but-cheaper\/","url_meta":{"origin":10972,"position":4},"title":"New self-promo play at Trulia.com: Like Realtor.com, but cheaper","author":"Greg Swann","date":"November 7, 2007","format":false,"excerpt":"The details are here. This was to have been news tomorrow, but Trulia broke its own embargo. Unlike the last round of upgrades, this release is all about milking cash from Realtors in the best Realtor.com tradition. Perfectly understandable as a means of making money, but hardly earth-shaking. I would\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3059,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3059\/the-realtybot-shuffle-truliacoms-response-to-complaints-about-nofollow-tags-on-partner-supplied-content-seems-truly-atrocious\/","url_meta":{"origin":10972,"position":5},"title":"The Realty.bot shuffle: Trulia.com’s response to complaints about nofollow tags on partner-supplied content seems truly atrocious","author":"Greg Swann","date":"May 5, 2008","format":false,"excerpt":"Galen Ward's post on Trulia.com's policy of adding \"nofollow\" tags to links back to its own listings partners has elicited quite a bit of controversy. The original post itself excited a great deal of commentary, and this is explored in encyclopedic detail in a fascinating post by Union Street Media's\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=10972"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10972\/revisions"}],"predecessor-version":[{"id":10975,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/10972\/revisions\/10975"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=10972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=10972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=10972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}