{"id":1103,"date":"2007-03-02T06:49:24","date_gmt":"2007-03-02T13:49:24","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1103"},"modified":"2007-03-02T06:49:35","modified_gmt":"2007-03-02T13:49:35","slug":"market-today-should-dictate-price-of-home","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1103\/market-today-should-dictate-price-of-home\/","title":{"rendered":"Market today should dictate price of home"},"content":{"rendered":"

This is me in today’s Arizona Republic<\/i><\/a> (permanent link<\/a>):<\/p>\n

 
Market today should dictate price of home<\/b><\/p>\n

How much effort should you put into listing your home for sale?<\/p>\n

After the past 15 months, that’s almost a silly question. There are more than 40,000 homes for sale in Maricopa County, with an average time on market of almost four months.<\/p>\n

How much effort should you expend to sell your home? Whatever it takes.<\/p>\n

We tend to be very careful about the listings we’ll take, because we want our homes sold in four days or four weeks, not four months.<\/p>\n

But that leads us to the most important thing you can do to make sure your home sells while others languish: Price it to the market.<\/p>\n

Home values in the West Valley are down 12 to 15 percent from the peak. If you’re pricing to the peak market and not this one, your house will not sell.<\/p>\n

I want to talk about some innovative marketing ideas, but no amount of marketing can overcome a too-high price. If you are unwilling to price your home to the market, you might as well spare yourself the agony of listing it.<\/p>\n

Now let’s go through the home and repair everything. You don’t need to remodel — unless you really do — but everything should work as advertised.<\/p>\n

Have your Realtor walk through your home. Anything that you feel the impulse to call attention to, or to divert attention from, should be repaired or replaced. Your most sales-worthy competition is in turnkey condition. So should you be.<\/p>\n

Your Realtor should either be a home stager or have a relationship with one. Either way, an expert needs to go through your home with a critical eye, giving you room-by-room instructions on what to get rid of, what to pack away, what to move, what to emphasize.<\/p>\n

Your stager might add furniture or decor items, or it may be sufficient to redeploy the things you already own. The point is to enable buyers to move themselves in psychologically, without your own lives getting in the way.<\/p>\n

Next week, we’ll talk about some passive marketing tools that can swing the balance your way.
\n<\/p>\n

Technorati Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is me in today’s Arizona Republic (permanent link):  Market today should dictate price of home How much effort should you put into listing your home for sale? After the past 15 months, that’s almost a silly question. There are more than 40,000 homes for sale in Maricopa County, with an average time on market […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,5],"tags":[],"class_list":["post-1103","post","type-post","status-publish","format-standard","hentry","category-marketing","category-real-estate","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":157,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/157\/mountebanks-confounded-phoenix-real-estate-market-refuses-to-go-up-in-flames\/","url_meta":{"origin":1103,"position":0},"title":"Mountebanks confounded: Phoenix real estate market refuses to go up in flames . . .","author":"Greg Swann","date":"July 30, 2006","format":false,"excerpt":"I wrote this earlier today as a response to a comment, but I think it warrants a post of its own. Here's the Cliff's Notes: After a huge run-up in home values, so far the Phoenix-area residential resale real estate market has given back four percent from the peak in\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2343,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2343\/web-site-demonstrates-how-much-goes-into-staging-a-home-for-sale\/","url_meta":{"origin":1103,"position":1},"title":"Web site demonstrates how much goes into staging a home for sale","author":"Greg Swann","date":"December 8, 2007","format":false,"excerpt":"This is my column this week from the Arizona Republic (permanent link): \u00a0Web site demonstrates how much goes into staging a home for sale Week after week, I hammer away on the idea that the only homes that will sell in our current market are the ones that are priced\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":924,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/924\/the-right-time-to-buy-an-investor-perspective\/","url_meta":{"origin":1103,"position":2},"title":"The Right Time to Buy: An Investor Perspective","author":"Cooksquared","date":"January 22, 2007","format":false,"excerpt":"As we considered when to restart Cook Squared Enterprises, one question we had to ask ourselves was if it was the right time to buy. With interest rates creeping up and home values creeping down, is now the time to make a large purchase? Additionally, in my spare time I\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3190,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3190\/are-you-a-professional-practitioner-or-just-an-order-taking-lackey-how-to-list-a-home-for-sale-like-you-own-the-damn-place\/","url_meta":{"origin":1103,"position":3},"title":"Are you a professional practitioner or just an order-taking lackey? How to list a home for sale like you own the damn place","author":"Greg Swann","date":"May 30, 2008","format":false,"excerpt":"I've written a ton about how we list homes for sale (and not just in that post; surfing the archives repays effort). At Unchained I illustrated some of our ideas, and you can catch this show on the DVDs if you missed it live. Everything we do is about selling\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4705,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4705\/in-a-declining-market-buying-a-short-sale-is-too-tall-an-order\/","url_meta":{"origin":1103,"position":4},"title":"In a declining market, buying a short sale is too tall an order","author":"Greg Swann","date":"September 28, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0In a declining market, buying a short sale is too tall an order Is it time to kick the stilts out from under short sales? Right now in most neighborhoods in the Phoenix area, the houses that\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1743,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1743\/why-didnt-your-house-sell-price-preparation-presentation-and-availability\/","url_meta":{"origin":1103,"position":5},"title":"Why didn’t your house sell? Price, preparation, presentation — and availability","author":"Greg Swann","date":"August 4, 2007","format":false,"excerpt":"This is me from my column in the Arizona Republic (permanent link): \u00a0Why didn't your house sell? Price, preparation, presentation -- and availability So your house didn't sell. Now what? Six months ago -- or was it a year ago? -- the world was young and ripe for the picking.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1103"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1103\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}