{"id":11040,"date":"2010-01-27T18:59:17","date_gmt":"2010-01-28T01:59:17","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11040"},"modified":"2012-02-05T11:20:22","modified_gmt":"2012-02-05T18:20:22","slug":"the-apple-ipad-is-a-category-cataclysm-and-no-one-knows-it-yet-double-thinking-steve-jobs-and-his-double-suss-of-the-hi-tech-marketplace","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11040\/the-apple-ipad-is-a-category-cataclysm-and-no-one-knows-it-yet-double-thinking-steve-jobs-and-his-double-suss-of-the-hi-tech-marketplace\/","title":{"rendered":"The Apple iPad is a category-cataclysm and no one knows it yet: Double-thinking Steve Jobs and his double-suss of the hi-tech marketplace"},"content":{"rendered":"

Here’s the question that will appear in the deep-think mainstream media analyses of the brand new Apple iPad:<\/p>\n

How can hardware vendors answer Apple’s new tablet?<\/p>\n

Guess what? It’s a dumb question.<\/p>\n

Slightly brighter lights might ponder this, instead:<\/p>\n

How can Amazon compete with the new iBook store?<\/p>\n

And: Yes: It’s another dumb question.<\/p>\n

Here’s why: With the iPad, Apple CEO Steve Jobs has managed to double-suss the entire hi-tech marketplace. After 30-plus years of being ridiculed by nerdy dipshits like Bill Gates, Apple is poised to take over everything that matters in the new economy.<\/p>\n

And, as far as I can tell, no one so far has even figured out what they’re doing.<\/p>\n

Why is it that all of the supposed iPhone killers have fared so badly in the marketplace? Because the iPhone is not a cell-phone. It’s a software experience packaged as a cell-phone. Phone vendors can compete well enough with the actual phone, but they have nothing at all to offer as a software experience. Wannabe iPhone clones only have apps at all because iPhone app developers port their products to BlackBerry, Palm and Droid devices.<\/p>\n

And if you’re about to get huffy about hardware or performance or open-source or whatever, stand down. We’re not done yet.<\/p>\n

The true fact is, the iPhone isn’t a hardware product, and it’s only a software experience from the point of view of end users.<\/p>\n

What is the iPhone, really? It’s the user-interface for the iTunes App Store. For iTunes generally, of course, but mainly for the App store.<\/p>\n

So what is the iPad, really? It’s portable retail store-front for everything sold at the iTunes store.<\/p>\n

Apps. Movies. Music. Books. And now newspapers and magazines.<\/p>\n

The iPad is not a tablet computer, so all of the supposed iPad killers that will be introduced in the coming months will fail, just as all the iPhone killers have failed. Hardware vendors will kill themselves eclipsing the iPad’s hardware in every possible way — and they will fail dismally in the marketplace.<\/p>\n

The iPad will be a great hardware experience coupled with the typically-superb Apple software experience. That goes without saying. But none of that will matter.<\/p>\n

Here’s what matters: The Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s the question that will appear in the deep-think mainstream media analyses of the brand new Apple iPad: How can hardware vendors answer Apple’s new tablet? Guess what? It’s a dumb question. Slightly brighter lights might ponder this, instead: How can Amazon compete with the new iBook store? And: Yes: It’s another dumb question. Here’s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[212,379,6,19],"tags":[],"class_list":{"0":"post-11040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-innovation","8":"category-marketing","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11680,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11680\/ten-million-ipads-to-be-sold-in-2010-it-could-happen\/","url_meta":{"origin":11040,"position":0},"title":"Ten million iPads to be sold in 2010? It could happen…","author":"Greg Swann","date":"March 30, 2010","format":false,"excerpt":"You heard that right. Morgan Stanley is predicting that as many as ten million iPads could be sold in 2010. A boatload of them have already been sold, and the iPad doesn't even ship until April 3rd. iPad news abounds, of course, and no one needs to be reminded about\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11013,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11013\/apple-tablet-computer-annoucement-liveblogging-now\/","url_meta":{"origin":11040,"position":1},"title":"Apple tablet computer announcement liveblogging now…","author":"Greg Swann","date":"January 27, 2010","format":false,"excerpt":"...at Engadget. It's called the iPad... Dear Brad Inman, while you weren't Vooking, Steve Jobs stole your lunch: \"Embedded video inside of articles that can be played.\" Don't weep, though. It's a Kindle-killer, too, as expected: How free does information want to be? The marginal value of digital content is\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11767,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11767\/ipad-observation-10-is-the-ipad-an-unforced-error-i-say-google-and-microsoft-cant-even-copy-genius\/","url_meta":{"origin":11040,"position":2},"title":"iPad observation #10: Is the iPad an unforced error? I say Google and MicroSoft can’t even copy genius.","author":"Greg Swann","date":"April 15, 2010","format":false,"excerpt":"Busy as anything, ever, as I'm sure you can guess from my absence hereabouts. How busy am I? I still have not lain my own hands on an iPad. Tried to make time a couple-three times, but I couldn't squeeze out the seconds. But I have been paying attention to\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11091,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11091\/ipad-observation-2-find-a-bigger-dead-pool-the-ipad-eats-everything\/","url_meta":{"origin":11040,"position":3},"title":"iPad observation #2: Find a bigger dead-pool: The iPad eats everything.","author":"Greg Swann","date":"January 29, 2012","format":false,"excerpt":"Kicking this back to the top. This is me, writing just after the introduction of the iPad -- two very short years ago. At the time I wrote these essays, every so-called \"expert\" on the nets was insisting that the iPad was an unforced error. I was right, they were\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13146,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13146\/dear-steve-jobs-stop-jerking-everyone-around-with-a-goofy-set-top-box-give-us-a-real-apple-tv-a-tv-engineered-by-apple\/","url_meta":{"origin":11040,"position":4},"title":"Dear Steve Jobs: Stop jerking everyone around with a goofy set-top box. Give us a real Apple TV — a TV engineered by Apple.","author":"Greg Swann","date":"September 3, 2010","format":false,"excerpt":"iOS 4 can go there, no doubt. And the lame-ass \"web-enabled\" HD-TVs shipping now are no competition for what Apple can do. The iPad may be the actual future of video content, but there will be room in the home for big screens for a long time. An Apple TV\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14668,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14668\/peering-into-apples-new-icloud-service-to-be-rolled-out-tomorrow-to-see-how-much-closer-we-might-get-to-virtuoso-virtuality\/","url_meta":{"origin":11040,"position":5},"title":"Peering into Apple’s new iCloud service, to be rolled out tomorrow, to see how much closer we might get to virtuoso virtuality.","author":"Greg Swann","date":"June 5, 2011","format":false,"excerpt":"Steve Jobs is going to do the keynote presentation at the Apple Worldwide Developer Conference tomorrow. Surely part of his motivation is to show Apple's shareholders that he is still in charge. But Jobs wouldn't be doing this if Apple didn't have some cool new toys to show off. Systems\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=11040"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11040\/revisions"}],"predecessor-version":[{"id":11041,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11040\/revisions\/11041"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=11040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=11040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=11040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}