![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/TheComputerForTheRestOfUs.jpg\")
Cathleen bought her mother an iPhone just lately. Aloma Collins is 88, and her health is slowly failing. She’s in an awful spot, unable to do much and yet bored to tears.<\/p>\nCathleen bought her mother an iPhone just lately. Aloma Collins is 88, and her health is slowly failing. She’s in an awful spot, unable to do much and yet bored to tears.<\/p>\n
The iPhone has become a bright spot on her horizon. Cathy loaded it with some apps, and Aloma has since figured out how to add others. She’s big on email and card games, so far. I don’t know if she’s surfing the web, but you can be sure she will be in due course.<\/p>\n
When the Macintosh was introduced in 1984, it was advertised as being “The computer for the rest of us.” This was true at the time, when DOS was a ubiquitous zombie wraith afflicting the earth like the undead Unix. And Windows has sucked so perfectly, over the years, that the Mac segment of the computing marketplace has always had ample gloating space.<\/p>\n
But what about Aloma? What about my own mother, who has so far managed to reject two EZ-to-use computing paradigms?<\/p>\n
The iPad is the answer, or the first step toward an answer. For everyone who gets frustrated by the arcane modalities of the PC world, the iPad offers instant results, instant gratification, instant satisfaction.<\/p>\n
Many of our ideas about computing are based in a puritanical reading of Dante’s Inferno:<\/em> “How can you hope to enter data processing heaven without<\/em> first having trundled your way through data processing hell?” This is hugely satisfying to many of us living the wired life, especially Windows and Unix geeks, and most especially Microsoft Certified Cash Sinks or whatever the reformat-that-hard-disk cadre is called.<\/p>\n To whom is it un<\/u><\/em>satisfying? How about the 50% of America that has so far managed to resist the wired life? How about Cathleen’s mother, and my own? How about your Nana? How about her grandchildren? The iPad is the computer for people who do not want to have to be told how to use a computer — the computer for the rest of us.<\/p>\n I’ve been thinking about and arguing about this idea for days, but the iPad is igniting a scenius all across the net. Here’s a post from <\/a>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Cathleen bought her mother an iPhone just lately. Aloma Collins is 88, and her health is slowly failing. She’s in an awful spot, unable to do much and yet bored to tears. The iPhone has become a bright spot on her horizon. Cathy loaded it with some apps, and Aloma has since figured out how […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,379,19],"tags":[],"class_list":{"0":"post-11088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-innovation","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11680,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11680\/ten-million-ipads-to-be-sold-in-2010-it-could-happen\/","url_meta":{"origin":11088,"position":0},"title":"Ten million iPads to be sold in 2010? It could happen…","author":"Greg Swann","date":"March 30, 2010","format":false,"excerpt":"You heard that right. Morgan Stanley is predicting that as many as ten million iPads could be sold in 2010. A boatload of them have already been sold, and the iPad doesn't even ship until April 3rd. iPad news abounds, of course, and no one needs to be reminded about\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11040,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11040\/the-apple-ipad-is-a-category-cataclysm-and-no-one-knows-it-yet-double-thinking-steve-jobs-and-his-double-suss-of-the-hi-tech-marketplace\/","url_meta":{"origin":11088,"position":1},"title":"The Apple iPad is a category-cataclysm and no one knows it yet: Double-thinking Steve Jobs and his double-suss of the hi-tech marketplace","author":"Greg Swann","date":"January 27, 2010","format":false,"excerpt":"Here's the question that will appear in the deep-think mainstream media analyses of the brand new Apple iPad: How can hardware vendors answer Apple's new tablet? Guess what? It's a dumb question. Slightly brighter lights might ponder this, instead: How can Amazon compete with the new iBook store? And: Yes:\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14565,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14565\/me-and-my-ipad-slouching-toward-a-still-more-mobile-style-of-mobile-real-estate-representation\/","url_meta":{"origin":11088,"position":2},"title":"Me and my iPad: Slouching toward a still-more-mobile style of mobile real estate representation.","author":"Greg Swann","date":"May 9, 2011","format":false,"excerpt":"I got an iPad 2 Friday, my spiff for hitting my earnings goal ($1,000 per day, if you're keeping score at home) in April. The dogs have written a ton about the iPad since its introduction, and my plan is to write a ton more as I get used to\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12109,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12109\/a-month-with-the-ipad\/","url_meta":{"origin":11088,"position":3},"title":"A Month With the iPad","author":"Damon Chetson","date":"May 31, 2010","format":false,"excerpt":"I got the iPad - 64gig 3G enabled - about a month ago. Unfortunately - or fortunately given how busy I've been - I haven't had enough time to truly explore the possibilities. Here's my set-up. My MacBook laptop has been retired to serve as my home computer. I got\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11098,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11098\/ipad-observation-4-looking-for-a-smart-way-to-connect-with-your-warm-network-in-a-pull-based-marketing-world-update-your-iphoneipad-app\/","url_meta":{"origin":11088,"position":4},"title":"iPad observation #4: Looking for a smart way to connect with your clients in a pull-based marketing world? Update your iPhone\/iPad app.","author":"Greg Swann","date":"January 31, 2010","format":false,"excerpt":"I give away a lot of killer marketing ideas here, but I never worry about the competitive implications. For one thing, I believe to the core of me that it's raining soup, that wealth is pouring out of the skies and almost none of us is smart enough to reap\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11091,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11091\/ipad-observation-2-find-a-bigger-dead-pool-the-ipad-eats-everything\/","url_meta":{"origin":11088,"position":5},"title":"iPad observation #2: Find a bigger dead-pool: The iPad eats everything.","author":"Greg Swann","date":"January 29, 2012","format":false,"excerpt":"Kicking this back to the top. This is me, writing just after the introduction of the iPad -- two very short years ago. At the time I wrote these essays, every so-called \"expert\" on the nets was insisting that the iPad was an unforced error. 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