{"id":11098,"date":"2010-01-31T14:05:23","date_gmt":"2010-01-31T21:05:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11098"},"modified":"2012-02-05T11:17:12","modified_gmt":"2012-02-05T18:17:12","slug":"ipad-observation-4-looking-for-a-smart-way-to-connect-with-your-warm-network-in-a-pull-based-marketing-world-update-your-iphoneipad-app","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11098\/ipad-observation-4-looking-for-a-smart-way-to-connect-with-your-warm-network-in-a-pull-based-marketing-world-update-your-iphoneipad-app\/","title":{"rendered":"iPad observation #4: Looking for a smart way to connect with your clients in a pull-based marketing world? Update your iPhone\/iPad app."},"content":{"rendered":"

I give away a lot of killer marketing ideas here, but I never worry about the competitive implications.<\/p>\n

For one thing, I believe to the core of me that it’s raining soup, that wealth is pouring out of the skies and almost none of us is smart enough to reap that bounty.<\/p>\n

But, second, I have learned through years of experience that, no matter how good my ideas are, almost nobody<\/em> will ever follow through on them. We learned to sell, most of us, from people who believed to their cores that real money comes from laziness and lies. My way of marketing looks too much like work, I surmise, for people to adopt it in big numbers.<\/p>\n

So much the better for me, I guess, although, to be frank, I would rather see Realtors doing more to earn the business — and the trust — of their clients.<\/p>\n

In any case, here’s a way of thinking about marketing my way, a style of salesmanship based on integrity, transparency, follow-through and client satisfaction.<\/p>\n

So: Start here: Build an iPhone\/iPad app for your business. (See there? I just lost almost everybody!) The app has to be mission-critical and laser-focused on what your clients really need. Not — with emphasis — more idiotic self-promotion. If you’re not delivering something of value — in the estimation of your target-marketed end-users — you’re wasting your time.<\/p>\n

Then get it on their iPhones and iPads. It ain’t easy, so you have to do it relentlessly. Ideally, everyone who can be expected to use you in the future — and to refer you to their friends and family members — should have your app on their iPhone or iPad.<\/p>\n

Now you have the perfect means of staying in contact with those folks going forward. I’m not talking social networking, and my thinking is that drip marketing is probably a waste of effort. If they don’t unsubscribe, they’re going to ignore you except when they need you. It’s a pull-based marketing world, and your clients only really<\/em> want to hear from you when they<\/em> have a real estate need — not when you have a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I give away a lot of killer marketing ideas here, but I never worry about the competitive implications. For one thing, I believe to the core of me that it’s raining soup, that wealth is pouring out of the skies and almost none of us is smart enough to reap that bounty. But, second, I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,379,6,5,19],"tags":[],"class_list":{"0":"post-11098","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-innovation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11680,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11680\/ten-million-ipads-to-be-sold-in-2010-it-could-happen\/","url_meta":{"origin":11098,"position":0},"title":"Ten million iPads to be sold in 2010? It could happen…","author":"Greg Swann","date":"March 30, 2010","format":false,"excerpt":"You heard that right. Morgan Stanley is predicting that as many as ten million iPads could be sold in 2010. A boatload of them have already been sold, and the iPad doesn't even ship until April 3rd. iPad news abounds, of course, and no one needs to be reminded about\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11130,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11130\/ipad-observation-8-the-death-of-mediocrity-and-along-with-it-the-death-of-contempt-for-the-consumer\/","url_meta":{"origin":11098,"position":1},"title":"iPad observation #8: The death of mediocrity and, along with it, the death of contempt for the consumer","author":"Greg Swann","date":"August 2, 2011","format":false,"excerpt":"I'm kicking this back to the top from February of 2010, when the iPad had just been announced. In another of the posts in this series, I wrote: \"The implication of a computer that can train its end-users how to use it is that teaching as a profession is dead.\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11118,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11118\/how-can-the-ipad-can-change-mortgage-marketing-its-the-app-stupid\/","url_meta":{"origin":11098,"position":2},"title":"How Can The iPad Can Change Mortgage Marketing? It’s The App, Stupid","author":"Brian Brady","date":"January 31, 2010","format":false,"excerpt":"I was plunged into the Apple world when my daughter won an iTouch from a magazine drive.\u00a0 I dived into it nine months ago when I bought an iPhone.\u00a0\u00a0 Here's why mobile devices work-\u00a0 you can harness the power of the internet and international communications in your pocket.\u00a0 To ignore\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14565,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14565\/me-and-my-ipad-slouching-toward-a-still-more-mobile-style-of-mobile-real-estate-representation\/","url_meta":{"origin":11098,"position":3},"title":"Me and my iPad: Slouching toward a still-more-mobile style of mobile real estate representation.","author":"Greg Swann","date":"May 9, 2011","format":false,"excerpt":"I got an iPad 2 Friday, my spiff for hitting my earnings goal ($1,000 per day, if you're keeping score at home) in April. The dogs have written a ton about the iPad since its introduction, and my plan is to write a ton more as I get used to\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15082,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15082\/introducing-ascende-me-an-eye-candy-view-of-some-of-the-most-breathtaking-homes-for-sale-in-metropolitan-phoenix\/","url_meta":{"origin":11098,"position":4},"title":"Introducing Ascende.me, an eye-candy-view of some of the most breathtaking homes for sale in Metropolitan Phoenix.","author":"Greg Swann","date":"September 12, 2011","format":false,"excerpt":"I am introducing Ascende.me today at BloodhoundRealty.com. I've been working on this, in my spare time, since Steve Jobs announced tabbed browsing in the iPad version of Safari, and it's time to draw further inspiration from Mr. Jobs: \"Real artists ship.\" There is added functionality still to come in this\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11091,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11091\/ipad-observation-2-find-a-bigger-dead-pool-the-ipad-eats-everything\/","url_meta":{"origin":11098,"position":5},"title":"iPad observation #2: Find a bigger dead-pool: The iPad eats everything.","author":"Greg Swann","date":"January 29, 2012","format":false,"excerpt":"Kicking this back to the top. This is me, writing just after the introduction of the iPad -- two very short years ago. At the time I wrote these essays, every so-called \"expert\" on the nets was insisting that the iPad was an unforced error. I was right, they were\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=11098"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11098\/revisions"}],"predecessor-version":[{"id":15661,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11098\/revisions\/15661"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=11098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=11098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=11098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}