{"id":11118,"date":"2010-01-31T22:26:33","date_gmt":"2010-02-01T05:26:33","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11118"},"modified":"2010-01-31T22:26:33","modified_gmt":"2010-02-01T05:26:33","slug":"how-can-the-ipad-can-change-mortgage-marketing-its-the-app-stupid","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11118\/how-can-the-ipad-can-change-mortgage-marketing-its-the-app-stupid\/","title":{"rendered":"How Can The iPad Can Change Mortgage Marketing? It’s The App, Stupid"},"content":{"rendered":"

I was plunged into the Apple world when my daughter won an iTouch from a magazine drive<\/a>.\u00a0 I dived into it nine months ago when I bought an iPhone.\u00a0\u00a0 Here’s why mobile devices work-\u00a0 you can harness the power of the internet and international communications in your pocket.\u00a0 To ignore this trend<\/a> is to deny what most Europeans and Asians already<\/a>.<\/p>\n

Why then are Americans the laggards in the mobile me movement?\u00a0 I think it’s because we’re wealthier than our cousins across the ponds.\u00a0 Until we get mobile devices with a readable screen, that aren’t hard to use, we’re going to stay chained to desks or flopped with lap weights.\u00a0 Americans won’t adapt because we don’t have to…yet.<\/p>\n

Enter the iPad.\u00a0 Everyone can use it<\/a> and that says a lot about it’s user-friendliness.\u00a0 More importantly, my father can use it<\/a> and that says a lot about it’s reach.<\/p>\n

What can this\u00a0 mean to the mortgage industry?<\/strong><\/p>\n

POINT OF SALE:<\/strong> For the most part, mortgage shoppers care less about the loan terms than convenience and the ability to get approved.\u00a0 I want the ability to give them all three on a mobile app.\u00a0 I want them, and the real estate agents to use that app to get a pre-approval, check payments and cash-to-close, follow the mortgage market as it relates to their loan approval, and watch the loan process from a magazine sized computer.<\/p>\n

MOBILITY<\/strong>:\u00a0 The loan process lasts 30-150 days.\u00a0 I want that borrower or agent to check rates and recheck their application status by simply touching that app button.\u00a0 If\u00a0 I’ m the user, I want the ability to take a loan application…anywhere<\/em>:<\/p>\n