{"id":11133,"date":"2010-02-02T23:24:10","date_gmt":"2010-02-03T06:24:10","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11133"},"modified":"2012-02-05T11:15:37","modified_gmt":"2012-02-05T18:15:37","slug":"i-went-rummaging-around-the-vook-and-came-home-with-an-education","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11133\/i-went-rummaging-around-the-vook-and-came-home-with-an-education\/","title":{"rendered":"iPad observation #9: I went digging through the heap of festering garbage that is the Vook and came home with an education."},"content":{"rendered":"

Vain though it may be, tonight I looked in on my own past posts on the Vook<\/a>. The writing was better than I remembered it, just exactly my kind of fun with words, but I do think I have been overly… forgiving… of this sleazy little… not vampire, even writ small… this skeezy little mosquito of a wannabe undead bloodsucker left over from the last century.<\/p>\n

I am told that my swats at that mosquito incite much trashing and weeping amongst the very-publicly-aggrieved in the twitset — expressing, it would seem, the vitally-important necessity of brazenly butt-bussing besieged billionaires — but the plain truth is that I have not derided and denounced the Vook with anything like the rigor and vigor that this kind of epistemological emergency demands. One more way in which I feel myself blessed to have had the iPad to think about, this past week, is that thinking about the iPad and what it can and will do illustrate pellucidly what the Vook can’t and won’t do.<\/p>\n

What the Vook actually does is lame and stupid. And while everything it does is fundamentally unnecessary, nevertheless, everything it does is very simple to design and to program. I do not know of anything the Vook does — neither the I-think-discontinued dedicated device nor the inevitable-fallback iPhone apps nor the “simulated” scenes of same found on the Vook.tv web site — that cannot be done on an ordinary web site. Easily. By anyone. With no programming or Javascript, and serving only as the broker in the embedded Flash video client\/server transactions. In other words, if you can manage your own WordPress site, you can make “video books” that suck just as perfectly as a genuine Vook.<\/p>\n

The sublime truth is, you can undoubtedly make much better Vooks than Brad Inman can, not alone because, if you have resolved to make the effort to Vook what you know, you’re going to make the effort to make your Vook — your gnuVook? — riveting and unassailable. That just by itself is tremendously exciting to me.<\/p>\n

Now imagine every passion-driven web site out there re-envisioned as an Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Vain though it may be, tonight I looked in on my own past posts on the Vook. The writing was better than I remembered it, just exactly my kind of fun with words, but I do think I have been overly… forgiving… of this sleazy little… not vampire, even writ small… this skeezy little mosquito […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,212,379,6,19],"tags":[],"class_list":{"0":"post-11133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-egoism-in-action","7":"category-flourishing","8":"category-innovation","9":"category-marketing","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9931,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9931\/is-it-time-for-a-second-vook-at-brad-inmans-latest-brain-fart\/","url_meta":{"origin":11133,"position":0},"title":"Is it time for a second Vook at Brad Inman’s latest brain fart?","author":"Greg Swann","date":"October 2, 2009","format":false,"excerpt":"Believe it or don't, just yesterday I was telling Cathleen that I felt remiss in not having made fun of the Vook lately. The Vook, as you will recall, is Brad Inman's latest attempt to prove that he stumbled onto half a billion bucks by accident. The trouble is, as\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7708,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7708\/dont-vook-now-but-brad-inman-has-invented-the-undead-pool\/","url_meta":{"origin":11133,"position":1},"title":"Don’t vook now, but Brad Inman has invented The Undead Pool","author":"Greg Swann","date":"April 6, 2009","format":false,"excerpt":"The New York Times:Plenty of authors dream of writing the great American novel. Bradley Inman wants to create great fiction, dramatic online video and compelling Twitter stream \u2014 and then roll them all into a multimedia hybrid that is tailored to the rapidly growing number of digital reading devices. Mr.\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10213,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10213\/vook-dead-yet-doesnt-matter-if-you-want-to-sell-blades-first-you-have-to-find-stubble-that-people-are-willing-to-pay-to-have-shaved\/","url_meta":{"origin":11133,"position":2},"title":"Vook dead yet? Doesn’t matter. If you want to sell blades, first you have to find stubble that people are willing to pay to have shaved.","author":"Greg Swann","date":"November 4, 2009","format":false,"excerpt":"This was in my email this morning, spam from LinkedIn.com:Joel Burslem is no longer Director of Product Development at VookMeans what, I don't know. Deck chairs on the Titanic. There is no huge surging mass of sub-literates demanding even easier-reading access to the half-shouted profundities of Gary Vaynerchuk. Love him\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7712,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7712\/at-last-the-peoples-republic-of-obamistan-has-an-answer-for-the-yugo\/","url_meta":{"origin":11133,"position":3},"title":"At last, the Peoples’ Republic of Obamistan has an answer for the Yugo","author":"Greg Swann","date":"April 7, 2009","format":false,"excerpt":"It's like a motorcycle, but without the pick-up or maneuverability. Or economy. Or range. Or sex-appeal. I want mine with the Vook option!","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8218,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8218\/brad-inman-would-someone-be-kind-enough-to-sell-me-some-fur-i-know-mammals-are-warm-blooded-but-perception-is-reality-right-oh-what-the-hell-the-way-things-are-going-id-settle-for-some-fea\/","url_meta":{"origin":11133,"position":4},"title":"Brad Inman: “Would someone be kind enough to sell me some fur? I know mammals are warm-blooded, but perception is reality, right? Oh, what the hell! The way things are going, I’d settle for some feathers!”","author":"Greg Swann","date":"May 3, 2009","format":false,"excerpt":"Hungry dinosaur. Will Vook for food:","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11013,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11013\/apple-tablet-computer-annoucement-liveblogging-now\/","url_meta":{"origin":11133,"position":5},"title":"Apple tablet computer announcement liveblogging now…","author":"Greg Swann","date":"January 27, 2010","format":false,"excerpt":"...at Engadget. It's called the iPad... Dear Brad Inman, while you weren't Vooking, Steve Jobs stole your lunch: \"Embedded video inside of articles that can be played.\" Don't weep, though. It's a Kindle-killer, too, as expected: How free does information want to be? The marginal value of digital content is\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=11133"}],"version-history":[{"count":15,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11133\/revisions"}],"predecessor-version":[{"id":15655,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11133\/revisions\/15655"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=11133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=11133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=11133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}