{"id":11183,"date":"2010-02-04T19:15:07","date_gmt":"2010-02-05T02:15:07","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11183"},"modified":"2010-02-04T19:21:46","modified_gmt":"2010-02-05T02:21:46","slug":"whats-your-niche-biche-could-broker-pimps-just-mandate-agent-created-content","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11183\/whats-your-niche-biche-could-broker-pimps-just-mandate-agent-created-content\/","title":{"rendered":"What’s Your Niche Biche! – Could Broker Pimps Just Mandate Agent Created Content?"},"content":{"rendered":"

So, if a broker owner really wanted to build a mega monster traffic magnet lead generation machine, couldn’t he or she just mandate that team members create a regularly occurring piece of content around some theme?<\/p>\n

Maybe the agent entrance interview would so something like this?:
\n<\/strong>
\nBroker Pimp:<\/em> So, what’s your niche biche.<\/p>\n

Agent:<\/em> I don’t really have one. <\/p>\n

Broker Pimp:<\/em> That’s ok, we’ll help you come up with one. Then we’ll help you work it <\/em>In a way that generates copious lead flow for you.<\/p>\n

Agent:<\/em> Sounds great, so what do I have to do?<\/p>\n

Broker:<\/em>Well every agent here at Cosmodemonic Realty is required to contribute some form of content to our company blog on a weekly basis. All you have to do is create the content and email it in to our in house technomarketer Nick Burnsy editor guy. And we’ll take care of the rest: Syndication to your social profiles, some paid click advertising, seo… All you do is create that juicy content on the regular then wait for the phone to start ringing. Our weekly E-Newsletter goes out every Saturday morning and most of our agents generatlly get some kind of healthy interaction based on the content they’ve recently contributed. <\/p>\n

Agent:<\/em>But I’m not really that great of a writer. <\/p>\n

Broker Pimp<\/em>That’s ok… Can you take a picture or a video from your fancy phone?<\/p>\n

Agent:<\/em>Sure.<\/p>\n

Broker Pimp:<\/em>Cool. We’ll set you up with a secret email address that you can use to send area photos to. What town do you live in? Could you see emailing in a “Yourtown” Business of the Week” on a regular basis? Maybe with a quick sentence or 2 about the business? Or perhaps you’ve got the stones to just stop a neighbor on the street and ask them what they like about where they live?<\/p>\n

Agent:<\/em> Sure I guess, but I don’t want to limit myself so narrowly to one area.<\/p>\n

Broker Pimp:<\/em> That’s great! You’ll never be asked to only<\/strong> work within your designated niche focus, you’ll be free to contribute as much extra stuff as you want. In fact, most of the Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So, if a broker owner really wanted to build a mega monster traffic magnet lead generation machine, couldn’t he or she just mandate that team members create a regularly occurring piece of content around some theme? Maybe the agent entrance interview would so something like this?: Broker Pimp: So, what’s your niche biche. Agent: I […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-11183","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7894,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7894\/introducing-heycentralpacom-mmbb-part-2-of-365\/","url_meta":{"origin":11183,"position":0},"title":"Introducing HeyCentralPa.Com (MMBB Part 2 of 365)","author":"Ryan Hartman","date":"April 16, 2009","format":false,"excerpt":"Ok\u2026In my last post I set today as my personal deadline for posting part 2 of 365 in my Mega Monster Broker Blog Experiment\u2026. So here we go. But first things first. Nobody reached out and volunteered to pay me the big bucks.... \u00a0\u00a0 Bummer. But don\u2019t cry for me.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8135,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8135\/whats-your-niche-biche\/","url_meta":{"origin":11183,"position":1},"title":"What’s Your Niche Biche?","author":"Odysseus","date":"April 29, 2009","format":false,"excerpt":"Sean Purcell's laying down a gentle \"Marketing First, Starting with Your Niche Focus\" bicheslap at Unchained. Sean started class by demonstrating the typical sales funnel where business \"drips\" down. He then turned this funnel on its head where a \"Marketing First\" approach fuels an \"exploding volcano\" of business. Sean Quoting\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7768,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7768\/the-traffic-magnet-mega-monster-multi-agent-niche-focused-broker-blog-recruiting-retention-market-domination-tool-a-huge-company-asset-part-1-of-365\/","url_meta":{"origin":11183,"position":2},"title":"The Traffic Magnet Mega Monster Multi Agent Niche Focused Broker Blog Recruiting & Retention Market Domination Tool = A Huge Company Asset [Part 1 of 365]","author":"Ryan Hartman","date":"April 11, 2009","format":false,"excerpt":"Dear Large Broker\/Owners, Are you ready to enter the web publishing business?\u00a0 You should be.\u00a0 Because the required investment is relatively low, the potential returns are staggering, and you\u2019ve got a huge team of columnists who will help build your asset, pretty much free of charge, if you play it\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11530,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11530\/areaatlantahomes-com-touring-a-newly-hatched-broker-market-domination-system\/","url_meta":{"origin":11183,"position":3},"title":"AreaAtlantaHomes.Com – Touring A Newly Hatched Broker Market Domination System","author":"Ryan Hartman","date":"March 10, 2010","format":false,"excerpt":"One of my favorite recent projects has been AreaAtlantaHomes.Com. What's most exciting for me is that the project itself is being cooked up with some ingredients that are really conducive to it evolving into the Broker Market Domination System I talked about here a few months ago: The Marketplace is\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10490,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10490\/2010-big-broker-market-domination-action-plan\/","url_meta":{"origin":11183,"position":4},"title":"2010 Big Broker Market Domination Action Plan","author":"Ryan Hartman","date":"December 3, 2009","format":false,"excerpt":"Here below is my take on a possible action plan for any mid to large sized real estate brokerage that would like to increase local market share by drastically enhancing its brand visibility and recruiting more agents to its team. At the core of this plan is the creation of\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2179,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2179\/a-consumers-guide-to-the-divorced-real-estate-commission-why-buyers-and-sellers-each-paying-for-their-own-representation-is-the-most-significant-reform-that-can-be-made-today-in-residential-real-estat\/","url_meta":{"origin":11183,"position":5},"title":"A consumer’s guide to the divorced real estate commission: Why buyers and sellers each paying for their own representation is the most significant reform that can be made today in residential real estate","author":"Greg Swann","date":"November 7, 2007","format":false,"excerpt":"Part I: How we got into this mess in the first place Can we be straight with each other? I'm not a soft and subtle kind of guy, and my working assumption is that you are sick to death of being hustled -- handled -- lied to. We yammer all\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=11183"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11183\/revisions"}],"predecessor-version":[{"id":11188,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11183\/revisions\/11188"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=11183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=11183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=11183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}