{"id":11208,"date":"2010-02-09T14:21:23","date_gmt":"2010-02-09T21:21:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11208"},"modified":"2010-02-09T14:22:03","modified_gmt":"2010-02-09T21:22:03","slug":"some-random-thoughts-on-a-tuesday","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11208\/some-random-thoughts-on-a-tuesday\/","title":{"rendered":"Some random thoughts on a Tuesday"},"content":{"rendered":"

Three months into my law practice, I’ve broken all my targets, and revised targets, by a mile. In addition to doubling what I predicted I’d book between October and December 31, 2009<\/a>, I’ve been relentless about moving up the Google rankings. <\/p>\n

Basically, I’ve done this by first winning the search rankings in less competitive, but still prized and wealthy suburbs of Raleigh – if you search for DWI, criminal lawyer, or assorted offenses in Apex or Cary – I come up in the top ten in most search.<\/p>\n

I’m now making my way into the top 10 for search terms like Raleigh criminal lawyer<\/a> and criminal lawyer Raleigh<\/a> and variations on that theme. <\/p>\n

Here’s some specific advice. First, if you can get into Google local’s top 7 for your community, do it. And once there, don’t mess with your Google local account. Don’t tweak your listing to add new search terms. Google will penalize you for it. I played around with my Google listing, and was sanctioned for it in late November. My listing did not return to the top 7 for two months. I suspect that cost me $15,000 in lost business.<\/p>\n

Second, think about specific terms you want to dominate. As I mentioned in my previous post on the subject, people are not searching for a general realtor or a general lawyer. They’re searching for a criminal lawyer or drug lawyer or whatever. In the case of realtors, you need to think of your niche. But it’s easier to dominate the niche.<\/p>\n

Third, if colleagues – aka competitors – start asking you how you’re getting in this business, be generous. I’ve had two tentative requests for help. I’m generous with my advice, knowing that telling someone how to do something, and having them turn around and do it, are two different things. They’ll appreciate the advice, even if they don’t or can’t implement it.<\/p>\n

And if they do implement it, you’ll probably do better than them, seeing as you have the basic quality of an entrepreneur. And if Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Three months into my law practice, I’ve broken all my targets, and revised targets, by a mile. In addition to doubling what I predicted I’d book between October and December 31, 2009, I’ve been relentless about moving up the Google rankings. Basically, I’ve done this by first winning the search rankings in less competitive, but […]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-11208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-technology","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10375,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10375\/dominating-websearch-with-focus\/","url_meta":{"origin":11208,"position":0},"title":"Dominating Websearch with Focus","author":"Damon Chetson","date":"November 22, 2009","format":false,"excerpt":"One of the things I picked up from reading Greg's blog was his desire to dominate the real estate market not in Phoenix, but in particular neighborhoods. Chris Gilgian's, a 1950s development where I used to live,\u00a0 the Willo Historic District, and other neighborhoods in downtown Phoenix.\u00a0 As a criminal\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13162,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13162\/i-can-do-better-than-this\/","url_meta":{"origin":11208,"position":1},"title":"I can do better than this","author":"Damon Chetson","date":"September 4, 2010","format":false,"excerpt":"A year ago last week I had just passed the bar. Today: some 90 clients later with some excellent results for those clients, and some excellent results for me not only in building a law practice, but in learning what I need to represent my clients effectively. I started last\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11574,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11574\/i-hate-my-theme\/","url_meta":{"origin":11208,"position":2},"title":"I hate my theme…","author":"Damon Chetson","date":"March 16, 2010","format":false,"excerpt":"In some ways, my stengths - I love to tinker with eletronics, am Internet savvy, know a little about marketing - are my weaknesses: I like to do things myself, or at least like to fully understand exactly what someone working for me is doing so that I could take\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15566,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15566\/search-is-dead-long-live-search\/","url_meta":{"origin":11208,"position":3},"title":"Search is Dead, Long live Search","author":"Damon Chetson","date":"January 22, 2012","format":false,"excerpt":"John Battelle has some interesting thoughts on search. Google's 2004 message to investors was: Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating. Google has abandoned that commitment.\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11400,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11400\/various-thoughts-on-small-business-tools\/","url_meta":{"origin":11208,"position":4},"title":"Various thoughts on small business tools","author":"Damon Chetson","date":"February 25, 2010","format":false,"excerpt":"1. Google Voice I know there's been some sporadic discussion here about Google Voice: whether it's useful\/wise to use as a business phone number, and about the quality of its transcriptions. I've been very pleased with it in terms of the call routing functionality, and the integration with my Droid\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13986,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13986\/hiring-a-new-employee-when-your-personal-and-business-lives-coincide\/","url_meta":{"origin":11208,"position":5},"title":"Hiring a new employee. When your personal and business lives coincide.","author":"Damon Chetson","date":"January 14, 2011","format":false,"excerpt":"I've written here before about my experiences with web marketing. In general, it's been a resounding success. But getting 90 to 95 percent of my clients from the web puts a lot of my eggs in one basket. Sure, it's a pretty diverse basket - the various search engines -\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=11208"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11208\/revisions"}],"predecessor-version":[{"id":11209,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11208\/revisions\/11209"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=11208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=11208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=11208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}