![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/909WestCulverStDummySign.jpg\"\/)
<\/p>\nWe’re listing Thursday, and it’s been long enough since we’ve done one of these Grand Opera listings that I have a lot of new stuff to invent from scratch. Ideas are easy, it’s execution that’s hard. The sign and the collateral cards are built and being printed. We’re playing with a card that plays off of the sign to emphasize the differences you get by listing with us.<\/p>\n
<\/p>\n
If you’re a glutton for punishment, you can monitor the changes in the web site\/weblog named in the sign over the next 48 hours or so. The template is one I’ve been playing with for our brokerage web site (itself to be a weblog), but this version of it will be unique to this house.<\/p>\n
I’ve got other balls in the air, too, so I might be thin on the ground for a little while.<\/p>\n
James Hsu asked me to define Realty.bot, so here’s an on-stilts explication:<\/p>\n
A Realty.bot is an internet start-up that plans to undertake some part of the residential real estate transaction, usually as an adjunct to selling advertising.<\/p>\n
Trulia.com and PropSmart.com are listings.bots, acquiring listings by scraping, direct entry and XML feeds.<\/p>\n
Zillow.com and several others are AVMs, Automated Valuation Methods, and Zillow is graduating to a direct-entry-only listings.bot, but they don’t like that designation. <\/p>\n
Redfin.com can seem like a Realty.bot, but, as with many other new entrants, it’s really a brokerage with a higher-tech front-end.<\/p>\n
Arguably, a true Realty.bot is strictly a media\/advertising play, but that’s something that could change in time. ShackPrices.com, for example, plans to become a leads vendor, and it is not unreasonable to argue that this may be the ultimate business model for most\/all Realty.bots.<\/p>\n
A better bright-line dividing point might be face-to-face end-user contact. We may come to a point where a Realty.bot is distinguished from other vendors by being untouched-by-human-hands, a completely automated real estate product offering.<\/p>\n
By then I will have made up different words.
\n<\/p>\n
Technorati Tags: arizona<\/a>, arizona real estate<\/a>, blogging<\/a>, disintermediation<\/a>, phoenix<\/a>, phoenix real estate<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" We’re listing Thursday, and it’s been long enough since we’ve done one of these Grand Opera listings that I have a lot of new stuff to invent from scratch. Ideas are easy, it’s execution that’s hard. The sign and the collateral cards are built and being printed. We’re playing with a card that plays off […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5],"tags":[],"class_list":{"0":"post-1121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1574,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1574\/seven-days-of-the-dog-bloodhoundblog-is-the-real-estate-weblog-to-turn-to-for-hard-charging-hard-news-reporting\/","url_meta":{"origin":1121,"position":0},"title":"Seven Days of the Dog: BloodhoundBlog is the real estate weblog to turn to for hard-charging hard news reporting","author":"Greg Swann","date":"June 23, 2007","format":false,"excerpt":"BloodhoundBlog is celebrating its first birthday this coming Friday, so I wanted to take a little time to highlight some of the best work we've done over the last twelve months. There is a limit to how much primary reporting a real estate weblog can do. The webloggers are each\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3059,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3059\/the-realtybot-shuffle-truliacoms-response-to-complaints-about-nofollow-tags-on-partner-supplied-content-seems-truly-atrocious\/","url_meta":{"origin":1121,"position":1},"title":"The Realty.bot shuffle: Trulia.com’s response to complaints about nofollow tags on partner-supplied content seems truly atrocious","author":"Greg Swann","date":"May 5, 2008","format":false,"excerpt":"Galen Ward's post on Trulia.com's policy of adding \"nofollow\" tags to links back to its own listings partners has elicited quite a bit of controversy. The original post itself excited a great deal of commentary, and this is explored in encyclopedic detail in a fascinating post by Union Street Media's\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4084,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4084\/with-a-new-iphone-application-and-support-for-other-mobile-devices-truliacom-is-pushing-the-realtybot-race-into-the-cloud-but-its-new-free-weblogging-platform-may-put-activerain-under-a-cloud\/","url_meta":{"origin":1121,"position":2},"title":"With a new iPhone application and support for other mobile devices, Trulia.com is pushing the Realty.bot race into the cloud, but its new free weblogging platform may put ActiveRain under a cloud","author":"Greg Swann","date":"August 24, 2008","format":false,"excerpt":"Who's winning the Realty.bot race, Trulia or Zillow? There is a constant flurry of new press releases from the two companies, but their boastful claims often sound like a pair of garrulous amputees agreeing with each other that the two-legged world is off its rocker: \"Five million visitors! Ha-ha!\" \"A\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":1121,"position":3},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/408\/blogoff-post-31-ask-the-broker-whats-in-a-name\/","url_meta":{"origin":1121,"position":4},"title":"Blogoff Post #31: Ask the Broker: What’s in a name . . . ?","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is a question from me to me, one I've spent quite a bit of time on over the years:What should I call my real estate brokerage?I really hate personality marketing in real estate, so I'm much stronger on the subject of what not to do. But here is the\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1020,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1020\/what-if-redfin-gave-a-pr-offensive-and-nobody-came\/","url_meta":{"origin":1121,"position":5},"title":"What if Redfin gave a PR offensive and nobody came?","author":"Greg Swann","date":"February 9, 2007","format":false,"excerpt":"We pulled out all the stops for Redfin.com's announcement yesterday because we thought it was important news. Such insiders we are, like Obscure Sports Quarterly subscribers glued to ESPN-8 for the Women's Curling Semi-Finals. On and off all morning, I combed Google and Technorati for news, linking to what I\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1121"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1121\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}