{"id":113,"date":"2006-07-20T21:27:34","date_gmt":"2006-07-21T04:27:34","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=113"},"modified":"2006-07-24T18:06:10","modified_gmt":"2006-07-25T01:06:10","slug":"7-or-more-creative-ways-to-market-your-property-in-a-cold-housing-market","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/113\/7-or-more-creative-ways-to-market-your-property-in-a-cold-housing-market\/","title":{"rendered":"7 (or more) creative ways to market your property in a cold housing market…"},"content":{"rendered":"

The Real Estate Investing For Real Blog<\/a> cites 7 Creative Ways to Market Your Property in a Cold Housing Market<\/a>:<\/p>\n

Properties are not getting multiple offers and selling within hours of listing anymore. Things have calmed down a bit across most of the country, and properties are now sitting on the market. The traditional method of listing your property with a real estate agent and waiting for people to buy isn’t going to cut it anymore, unless you price very aggressively.<\/p>\n

What can you do? The market has gotten a bit cold – showing a definite slowdown. If you insist on holding out for top dollar, you may get a bit creative…<\/p><\/blockquote>\n

Some of the ideas suggested are better than others. Here’s my deal: For every one I don’t like, I’ll post a replacement suggestion. At the end, we’ll have seven for seven, just not necessarily the same seven.<\/p>\n

    \n
  1. Auctions.<\/b>
    I don’t love this. If you come in without a minimum bid, you risk giving up the house for peanuts. If you do have a minimum, you risk getting no bids. Auctions work well where demand is high or price is low. My alternative idea: Auction the house (with a reserved minimum bid) on EBay.com. Reveal this fact to every starry-eyed reporter in town. The buzz could sell the house if the auction doesn’t.<\/li>\n
  2. Use all the mania in social networking to create buzz.<\/b>
    Among whom? And assuming there’s a whom, why would they be buzzed about a house for sale? Try this instead: Put a great ad on CraigsList.com every other day. REIFRBlog continues:
    Create a simple website for your property, then post creative titles on the social sites like del.icio.us or reddit.<\/b>
    Okay, but better yet, create a nice, clean weblog for the property, with an extensive web site as ancillary support — with dozens<\/i> of photos — then promote it as a part of every other bit of marketing you do. This REIFRBlog list suggest many types of internet social marketing among distant strangers, but, in fact, your marketing should be targeted to people who really are likely to buy your home — for example, people currently     Read more<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    The Real Estate Investing For Real Blog cites 7 Creative Ways to Market Your Property in a Cold Housing Market: Properties are not getting multiple offers and selling within hours of listing anymore. Things have calmed down a bit across most of the country, and properties are now sitting on the market. The traditional method […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,5],"tags":[],"class_list":{"0":"post-113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8614,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8614\/some-listings-are-extra-fun\/","url_meta":{"origin":113,"position":0},"title":"Some listings are extra FUN!","author":"Al Lorenz","date":"May 27, 2009","format":false,"excerpt":"Sometimes, out here in more rural America, we have properties to sell that you can't just drive up to in the Lexus and click off the security system to show.\u00a0 I usually have a property or two a year that are a bit more challenging and immensely more fun to\u2026","rel":"","context":"In "Carnival of Real Estate"","block_context":{"text":"Carnival of Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/carnival-of-real-estate\/"},"img":{"alt_text":"joe-creek-northwest-from-top-of-parcel-p","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/05\/joe-creek-northwest-from-top-of-parcel-p.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16548,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16548\/real-estate-auctions-not-just-for-foreclosures-anymore\/","url_meta":{"origin":113,"position":1},"title":"Real Estate Auctions: Not Just For Foreclosures Anymore","author":"Brian Brady","date":"October 2, 2017","format":false,"excerpt":"Two years ago, I started paying MLS, NAR, CA, and SDAR dues.\u00a0 Since my wife Debra was taking on more of the lending responsibilities, I spent the bulk of my time working with the real estate agents.\u00a0 Having MLS access allowed me to hold broker opens for my agents, hold\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3038,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3038\/its-the-end-of-the-world-as-we-know-it-and-i-feel-fine\/","url_meta":{"origin":113,"position":2},"title":"It’s The End Of The World As We Know It And I Feel Fine!","author":"Barry Cunningham","date":"April 30, 2008","format":false,"excerpt":"That's great, it starts with an earthquake, birds and snakes, an aeroplane and Lenny Bruce is not afraid. Eye of a hurricane, listen to yourself churn - world serves its own needs, dummy serve your own needs. Feed it off an aux speak, grunt, no, strength, Ladder start to clatter\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"Case Shiller Reort | Real Estate Radio USA","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/endofworld.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":924,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/924\/the-right-time-to-buy-an-investor-perspective\/","url_meta":{"origin":113,"position":3},"title":"The Right Time to Buy: An Investor Perspective","author":"Cooksquared","date":"January 22, 2007","format":false,"excerpt":"As we considered when to restart Cook Squared Enterprises, one question we had to ask ourselves was if it was the right time to buy. With interest rates creeping up and home values creeping down, is now the time to make a large purchase? Additionally, in my spare time I\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9567,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9567\/real-estate-branding-post-google\/","url_meta":{"origin":113,"position":4},"title":"Real Estate Branding, Post-Google","author":"John Rowles","date":"August 20, 2009","format":false,"excerpt":"Do real estate brands mean anything to homebuyers post-Google? When the MLS was printed in a binder that brokers hid under their desks and consumers had to shop for an agent first, brand mattered to buyers. 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