{"id":11365,"date":"2010-02-22T11:02:29","date_gmt":"2010-02-22T18:02:29","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=11365"},"modified":"2010-02-22T11:02:29","modified_gmt":"2010-02-22T18:02:29","slug":"i-like-dual-agency-so-much-that-im-writing-a-commercial-for-it-and-you-can-help","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11365\/i-like-dual-agency-so-much-that-im-writing-a-commercial-for-it-and-you-can-help\/","title":{"rendered":"I like dual agency so much that I’m writing a commercial for it — and you can help!"},"content":{"rendered":"

Okay, I don’t like dual agency. The more I’ve thought about it, over the years, the more I see that it cannot possibly done in a manner that it is actually fair to both parties. And that ignores the perceptions of the principals.<\/p>\n

The one little bit of glue holding the Rube Goldberg machine of dual agency together is the fact that very few consumers even know what it is. Many times, I have had to explain dual agency to people who were either going through it or had in the past. Not surprisingly, none of them had been fully-informed by their agent about the risks of dual representation — although many of them suddenly understood what had smelled fishy to them.<\/p>\n

My argument would be that no fully-informed consumer would embrace dual agency, but there are exceptions: People who want to take unfair advantage of the other party. There is a name for the role you would play in that scenario, as the Realtor: Shill.<\/p>\n

Not only is dual agency exceptionally good for cheating one of your clients — normally the buyer — it’s also excellent for leaving the impression in the minds of both buyers and sellers that you yourself are a cheater, a liar and a person of egregiously low character. That’s some first-rate marketing, Jasper!<\/p>\n

Here’s my take: As a very easy baby-step on the road to raising your own standards for the benefit of your clients, swearing off dual agency can’t be beaten. There’s a lot more you can and should do, and BloodhoundBlog is full of ideas for raising your standards. But there is nothing else you can do that will communicate to your clients your commitment to putting their interests first as compelling as renouncing dual agency. And no matter what else you might do, if you do not renounce it, you’re still going to look like a snake to anyone who actually understands dual agency.<\/p>\n

So as a step toward informing consumers about what is really going on in a dual agency transaction, I thought I would make a commercial about it. The spot would feature a bunch Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Okay, I don’t like dual agency. The more I’ve thought about it, over the years, the more I see that it cannot possibly done in a manner that it is actually fair to both parties. And that ignores the perceptions of the principals. The one little bit of glue holding the Rube Goldberg machine of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,212,29,6,5],"tags":[],"class_list":{"0":"post-11365","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-dual-agency","7":"category-flourishing","8":"category-group-therapy","9":"category-marketing","10":"category-real-estate","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1045,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1045\/dual-agency-smack-down-buyers-and-sellers-informed-consent-to-limited-dual-representation\/","url_meta":{"origin":11365,"position":0},"title":"Dual Agency Smack-Down: Buyer’s and Seller’s Informed Consent to Limited Dual Representation","author":"Greg Swann","date":"February 14, 2007","format":false,"excerpt":"I really don't like Dual Agency. I think that's pretty well established. Even so, Russell Shaw convinced me -- in person, not on BloodhoundBlog -- that BloodhoundRealty.com would have to offer Dual Agency if it is to list effectively in the historic districts of Downtown Phoenix. Right about the same\u2026","rel":"","context":"In "Dual Agency"","block_context":{"text":"Dual Agency","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dual-agency\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":874,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/874\/dual-agency-smack-down-arizona-association-of-realtors-general-counsel-michelle-lind-on-dual-agency\/","url_meta":{"origin":11365,"position":1},"title":"Dual Agency Smack-Down: Arizona Association of Realtors General Counsel Michelle Lind on Dual Agency . . .","author":"Greg Swann","date":"January 8, 2007","format":false,"excerpt":"The Arizona Association of Realtors has just published Arizona Real Estate: A Professional\u2019s Guide to Law and Practice by Arizona Association of Realtors General Counsel Michelle Lind. I don't know what is planned for this book, but it is comprehensive enough to be used as one of the texts in\u2026","rel":"","context":"In "Dual Agency"","block_context":{"text":"Dual Agency","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dual-agency\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":87,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/87\/dual-agency-benefits-neither-buyer-nor-seller\/","url_meta":{"origin":11365,"position":2},"title":"Dual agency benefits neither buyer nor seller","author":"Greg Swann","date":"July 14, 2006","format":false,"excerpt":"Quote: \"Double-dipping isn't very far from double-dealing, and dual agency has always been the Achilles' heel of the real estate industry.\" That's me in today's Arizona Republic. Here's a more permanent link. And here is the BloodhoundRealty.com policy on dual agency. The topic is important enough to us that I\u2026","rel":"","context":"In "Dual Agency"","block_context":{"text":"Dual Agency","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dual-agency\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/NoDualAgency.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":649,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/649\/dual-agency-smack-down-a-category-11-hurricane-of-arguments-against-disclosed-dual-agency\/","url_meta":{"origin":11365,"position":3},"title":"Dual Agency Smack-Down: A category 11 hurricane of arguments against Disclosed Dual Agency . . .","author":"Greg Swann","date":"November 17, 2006","format":false,"excerpt":"I'm going to stir up a category 11 hurricane by basing my initial entry in the Dual Agency Smack-Down on our past posts on the subject. Cathleen and I have dealt with this topic at great length in the past, so it seems reasonable to reinforce our arguments by revisiting\u2026","rel":"","context":"In "Dual Agency"","block_context":{"text":"Dual Agency","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dual-agency\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":314,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/314\/caesars-wife-on-the-witness-stand-the-moral-the-practical-the-marketable-and-the-defensible-approach-to-forbidding-dual-agency\/","url_meta":{"origin":11365,"position":4},"title":"Caesar’s wife on the witness stand: The moral, the practical, the marketable and the defensible approach to forbidding dual agency . . .","author":"Greg Swann","date":"September 10, 2006","format":false,"excerpt":"I had a great letter today from Bob Hunter of the Muljat Group about our policy forbidding dual agency. I'll quote the whole thing first:Greg, my wife and I are agents in Bellingham, Wash and I have a question relating to your position on dual agency. Our brokerage is a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/NoDualAgency.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":665,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/665\/dual-agency-smack-down-collective-truth-fifty-million-frenchmen-can-be-as-wrong-as-one\/","url_meta":{"origin":11365,"position":5},"title":"Dual Agency Smack-Down: Collective truth? Fifty million Frenchmen can be as wrong as one . . .","author":"Cathleen Collins","date":"November 20, 2006","format":false,"excerpt":"I doubt that even Jeff realizes this, but I am the provocateur of the Titans' duel over the pros and cons of dual agency. It started when Greg and I met Russell Shaw. The man is a font of knowledge, and he's very very generous with sharing the \"secrets\" to\u2026","rel":"","context":"In "Dual Agency"","block_context":{"text":"Dual Agency","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dual-agency\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=11365"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11365\/revisions"}],"predecessor-version":[{"id":11366,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11365\/revisions\/11366"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=11365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=11365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=11365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}