{"id":1139,"date":"2007-03-12T21:25:10","date_gmt":"2007-03-13T04:25:10","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1139"},"modified":"2007-03-12T21:25:49","modified_gmt":"2007-03-13T04:25:49","slug":"passive-marketing-can-swing-sale","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1139\/passive-marketing-can-swing-sale\/","title":{"rendered":"Passive marketing can swing sale"},"content":{"rendered":"<p>I was too busy doing this last week to talk about it. This is me from Friday&#8217;s <a href=\"http:\/\/www.azcentral.com\/community\/glendale\/articles\/0309gl-swann09Z2.html\" target=\"_blank\"><i>Arizona Republic<\/i><\/a> (<a href=\"http:\/\/bloodhoundrealty.com\/AZRep.php?Gfile=AZRepublic\/173.php\" target=\"_blank\">permanent link<\/a>):<\/p>\n<p>&nbsp;<br \/><b>Passive marketing can swing sale<\/b><\/p>\n<p>How much time and effort should you expend to sell your house? The answer is simple: whatever it takes.<\/p>\n<p>Last week, we talked about pricing, repairs and staging. Let&#8217;s talk now about passive marketing.<\/p>\n<p>You&#8217;ll have a sign in your yard. Is it effective? There&#8217;s a flier box out there. Are any fliers in it? You have a listing in the MLS systems. Six photos are permitted. How many will you have? Is your listing on Realtor.com? Other Internet listing sites?<\/p>\n<p>On Realtor.com, buyers often skip listings that don&#8217;t have a virtual tour. Does yours have one? Does it have its own Web site? A video podcast? A floor plan?<\/p>\n<p>Your house is in great repair, it looks fabulous, and it&#8217;s priced right. This is where passive marketing can succeed or fail.<\/p>\n<p>Here are some ideas we have been exploring:<\/p>\n<ul>\n<li>We&#8217;re building custom, full-color signs for our listings. The point? Stopping traffic.\n<\/li>\n<li>We do full-color fliers, but we also do a full-color, business-card-size flier we hope will be retained.\n<\/li>\n<li>We build a custom weblog for every home we list, with dozens of photos. We do one or more virtual tours of the home and neighborhood, and we&#8217;re planning to do video podcasts of listings. The MLS listing, the flier and an interactive floor plan will all be available on the weblog, along with any other documentation.\n<\/li>\n<li>We make everything we can available on the MLS system, on Realtor.com and other listing sites.<\/li>\n<\/ul>\n<p>Why go to all this trouble? If someone is interested in the house, we want to answer every conceivable question. And the more time buyers spend exploring the listing, the less time they will have available for other homes.<\/p>\n<p>You can call this &#8220;aggressive passive&#8221; marketing if you want, but this is the kind of effort that can swing the balance in your favor in this real estate market.<br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/arizona\" rel=\"tag\">arizona<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/arizona real estate\" rel=\"tag\">arizona real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/phoenix\" rel=\"tag\">phoenix<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/phoenix real estate\" rel=\"tag\">phoenix real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was too busy doing this last week to talk about it. This is me from Friday&#8217;s Arizona Republic (permanent link): &nbsp;Passive marketing can swing sale How much time and effort should you expend to sell your house? The answer is simple: whatever it takes. Last week, we talked about pricing, repairs and staging. Let&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1139","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":754,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/754\/zillowcom-versus-realtorcom-nothing-grows-in-the-shade-of-great-tree\/","url_meta":{"origin":1139,"position":0},"title":"Zillow.com versus Realtor.com: Nothing grows in the shade of great tree . . .","author":"Greg Swann","date":"December 9, 2006","format":false,"excerpt":"I think part of the problem, in understanding the radical nature of what Zillow.com did this week, is that we are conflating unlike things. As an example, when I speak of a National MLS, I am not talking about local MLS systems. For one thing, the sine qua non purpose\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":771,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/771\/web-sites-offer-exciting-options\/","url_meta":{"origin":1139,"position":1},"title":"Web sites offer exciting options","author":"Greg Swann","date":"December 15, 2006","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). Sadly, this is news. In other words, this is the first mention of the Zillow.com upgrades in the Republic. Web sites offer exciting options Depending on whom you talk to, the real estate industry is undergoing a revolutionary change - or\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1103,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1103\/market-today-should-dictate-price-of-home\/","url_meta":{"origin":1139,"position":2},"title":"Market today should dictate price of home","author":"Greg Swann","date":"March 2, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Market today should dictate price of home How much effort should you put into listing your home for sale? After the past 15 months, that's almost a silly question. There are more than 40,000 homes for sale in Maricopa County, with\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3228,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3228\/why-national-real-estate-listing-sites-suckreason-1\/","url_meta":{"origin":1139,"position":3},"title":"Why National Real Estate Listing Sites Suck&#8230;.Reason #1","author":"Eric Blackwell","date":"June 12, 2008","format":false,"excerpt":"They don't ALWAYS provide national level exposure to our listings, (and that is above and beyond the fact that most will not disclose the actual traffic figures of their local property searches so we can see ACTUALLY how much exposure we are getting for the listings that we are GIVING.\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1195,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1195\/how-are-you-gonna-bind-em-down-to-a-listing-contract-when-iggys-doing-your-deal-for-free\/","url_meta":{"origin":1139,"position":4},"title":"How are you gonna bind &#8217;em down to a listing contract when Iggy&#8217;s doing your deal for free?","author":"Greg Swann","date":"March 22, 2007","format":false,"excerpt":"Should we say goodbye to the half-assed listing? Mike Price:Today Buyside has announced an ABA, (affiliated business arrangement) whereby any homeowner can list a home in the MLS free of charge. It's called IggysHouse.Com. Interesting branding, I couldn't find anything on their site that explained the moniker. Could be they\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":749,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/749\/you-were-saying-2\/","url_meta":{"origin":1139,"position":5},"title":"You were saying . . . ?","author":"Greg Swann","date":"December 8, 2006","format":false,"excerpt":"Chickens? Eggs? How about poached eggs on toast...? BloodhoundBlog's team coverage of the Zillow.com upgrades:Greg Swann: 2006 is the Year of Zillow: The 900 pound AVM has been upgraded to be a free listing platform and the presumptive national MLS system...Greg Swann: Early morning Zillow news round-up...Greg Swann: Zillow redux:\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1139"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1139\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}