Short bleg to all you BHBers out there. When I was in non-profit fundraising, one of the cardinal rules was that long letters – 12 to 18 page letters – perform better than short fundraising letters. <\/p>\n
But I wonder whether the same principle holds true for direct mail letters where you’re selling a service. I send out direct mail letters for my law practice to people who’ve recently been arrested for various alleged offenses. Wonder if I should be sending out longer letters. Right now my letter is two pages…<\/p>\n
Any thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":"
Short bleg to all you BHBers out there. When I was in non-profit fundraising, one of the cardinal rules was that long letters – 12 to 18 page letters – perform better than short fundraising letters. But I wonder whether the same principle holds true for direct mail letters where you’re selling a service. I […]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-11421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8471,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8471\/nothin-new-under-the-sun-especially-if-im-involved\/","url_meta":{"origin":11421,"position":0},"title":"Nothin’ New Under The Sun — Especially If I’m Involved","author":"Jeff Brown","date":"May 18, 2009","format":false,"excerpt":"I learned early on in my career I had no problem whatsoever taking others' ideas and running with 'em like a thief out of a 7\/11 carrying a paper bag full of ones and fives. I'm BawldJapan -- I can take your idea, tweak it for my uses, and most\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11580,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11580\/will-pre-approval-letters-be-banished\/","url_meta":{"origin":11421,"position":1},"title":"Will Pre-Approval Letters Be Banished?","author":"Brian Brady","date":"March 17, 2010","format":false,"excerpt":"Score one more screw up for the Government-Banking Complex...and watch mortgage brokers thrive because of it. Andrew Duncan of Keller Williams in Tampa, FL reprinted a Mortgage News Daily story: As part of the changes to the Real Estate Settlement Procedures Act, borrowers can no longer shop for a home\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9626,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9626\/would-consulting-an-expert-produce-superior-results-for-you\/","url_meta":{"origin":11421,"position":2},"title":"Would Consulting An Expert Produce Superior Results For You?","author":"Jeff Brown","date":"September 3, 2009","format":false,"excerpt":"Preface: The year long retooling of my firm's infrastructure is now well into its second year, mercifully nearing the finish line. To my great joy, I've rediscovered the Old School working definition of what an expert is. They not only know what they're doing, they know why what they do\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2102,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2102\/bruce-hahn-writes-another-letter-to-inman-news\/","url_meta":{"origin":11421,"position":3},"title":"Bruce Hahn Writes Another Letter To Inman News","author":"Russell Shaw","date":"October 24, 2007","format":false,"excerpt":"Bruce Hahn writes another letter to Inman News. Of course it gets published, Bruce's letters always get published on Inman News. I've posted about Bruce before, in this post and in this one. It is a big secret who pays Bruce. He likes to advance the idea that it doesn't\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"Bruce Hahn","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/10\/Bruce%20Hahn.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8061,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8061\/the-perfect-re-investment-vs-a-million-monkeys\/","url_meta":{"origin":11421,"position":4},"title":"The Perfect RE Investment vs A Million Monkeys","author":"Jeff Brown","date":"April 27, 2009","format":false,"excerpt":"I write this note as a quick reminder. Investors in buyers' markets as extreme as we're currently experiencing will sometimes fall victim to what I've called 'Million Monkey Syndrome'. I suffered from it when I was young and thought nothing was impossible for me in a market full of highly\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11502,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11502\/socialist-need-not-read-like-big-oil-big-expired-program-windfall-profits\/","url_meta":{"origin":11421,"position":5},"title":"Socialist need not read –> Like Big Oil –> Big Expired Program; windfall profits","author":"Robert Worthington","date":"March 8, 2010","format":false,"excerpt":"I'm greedy!\u00a0 I'm an extremist!\u00a0 I am conservative!\u00a0 I am a capitalist!\u00a0 Haha.\u00a0 I love money!\u00a0 2010 marks the years (not Karl Marx silly)\u00a0 I mean marks the calendar for the 2010 to become the listing king.\u00a0 Between website registrations, referrals, & and windfall expired letters I set out to\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=11421"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11421\/revisions"}],"predecessor-version":[{"id":11422,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/11421\/revisions\/11422"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=11421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=11421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=11421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}