I’m greedy!\u00a0 I’m an extremist!\u00a0 I am conservative!\u00a0 I am a capitalist!\u00a0 Haha.\u00a0 I love money!\u00a0 2010 marks the years (not Karl Marx silly)\u00a0 I mean marks the calendar for the 2010 to become the listing king.\u00a0 Between website registrations, referrals, & and windfall expired letters I set out to fundamentally transform Worthington Realty from small hometown broker, to completely dominating the local market.\u00a0 Below I will share the expired program statistics I am using that has fundamentally transformed Worthington Realty from nay to yay; or should I say mediocure to maybe Russell Shaw like (in the next hundred years).<\/p>\n
I have sent out 92 mailings<\/span><\/span><\/p>\n I have received 8 call back I have listed 5 priced to sell quickly<\/span><\/span><\/p>\n I have 1 closing in the pipeline from expireds<\/span><\/span><\/p>\n 92 mailings \/ 8 call backs = 11.5% Wow!\u00a0 I mail out 100 and 11.5 will call back!\u00a0 Sweet!<\/span><\/span><\/p>\n 8 call backs \/ 5 listings = 62.5% of call back I am listing.\u00a0 1 listing I turned down because of price, 1 listing I didn’t make the cut, and 1 call back canceled the listing appointment plans to keep for home for now.<\/span><\/span><\/p>\n 92 mailings \/ 1 closing in the pipeline = 1.08% are closings\u00a0 Average closing say $4k – $8k on the listing side.<\/span><\/span><\/p>\n 92 mailings \/ 5 listings = 18.4 letters to get a listing.<\/span><\/span><\/p>\n My data is only 92 mailings that I have selectively sent expired letters to.\u00a0 My initial mailing costs $1.52.\u00a0 If no phone call, I then send out a post card every week for 12 weeks.\u00a0 If still no phone call I leave it alone.\u00a0 Each post card is $0.55\u00a0 Most leads call within the first 4 – 6 weeks.\u00a0 I have no idea why I am sending all the way out to week 12 (smirk)<\/span><\/span><\/p>\n I will update with more statistics in June, 2010 which will better quantify the data.<\/p>\n What are you thoughts on what works and what doesn’t? <\/span><\/p>\n Thank you taking time to read this capitalist post!\u00a0 Big Expired Program; Windfall profits!<\/span><\/span><\/p>\n I’m greedy!\u00a0 I’m an extremist!\u00a0 I am conservative!\u00a0 I am a capitalist!\u00a0 Haha.\u00a0 I love money!\u00a0 2010 marks the years (not Karl Marx silly)\u00a0 I mean marks the calendar for the 2010 to become the listing king.\u00a0 Between website registrations, referrals, & and windfall expired letters I set out to fundamentally transform Worthington Realty from […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,5],"tags":[],"class_list":{"0":"post-11502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-general","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11585,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11585\/no-tilt-no-fall-real-estate-signs\/","url_meta":{"origin":11502,"position":0},"title":"No tilt; no fall real estate signs","author":"Robert Worthington","date":"March 17, 2010","format":false,"excerpt":"This blog post is an informative blog post for people who purchase their own real estate signs; other\u2019s need not read any further.\u00a0 For years, Worthington Realty, Manitowoc have put up with under engineered, cheaply made real estate signs.\u00a0 Looking high and low, nothing was on the market which needed\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10649,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10649\/are-email-drips-equal-in-roi-to-snail-mail-drips\/","url_meta":{"origin":11502,"position":1},"title":"Are email drips equal in ROI to snail mail drips?","author":"Robert Worthington","date":"December 19, 2009","format":false,"excerpt":"When I established Worthington Realty about 1.5 years ago,\u00a0 I wanted to always be experimenting with what I could do to convert leads to closed sales.\u00a0 So I set out to have the best email drip campaigns as well as the best snail mail campaigns.\u00a0 I have had much more\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11252,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11252\/real-estate-broker-sued-for-secondhand-smoke\/","url_meta":{"origin":11502,"position":2},"title":"Real Estate Broker Sued for secondhand smoke","author":"Robert Worthington","date":"February 10, 2010","format":false,"excerpt":"Alyssa Burrage was smoked out of her $405,000 condominium. Burrage has a history of asthma and has smelled smoke since she first viewed the unit on the south end of Boston in 2006 with her real estate broker.\u00a0 The broker assured Burrage the smoke she smelled was from a previous\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/02\/burning_cigarette1-150x150.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12672,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12672\/ordinary-communist-photographer-going-capitalist-greedy-greed-greed\/","url_meta":{"origin":11502,"position":3},"title":"Ordinary communist photographer going Capitalist; greedy, greed, greed","author":"Robert Worthington","date":"July 15, 2010","format":false,"excerpt":"If you\u2019re a true communist real estate photographer like I once was and your getting ready to go as far right as my friends in the business Greg Swann and Brian Brady, who I humbly agree with; then it\u2019s time to drop your ordinary communist real estate photography money distributing,\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14013,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14013\/ive-made-it-to-the-top-of-google\/","url_meta":{"origin":11502,"position":4},"title":"I’ve made it to the top of Google","author":"Robert Worthington","date":"January 19, 2011","format":false,"excerpt":"In case your wondering the easiest way to make\u00a0it \"fresh\" to the top of Google.\u00a0 Simply move your real estate business across the country,\u00a0start a new website,\u00a0and bingo!\u00a0\u00a0 I've made it to the top in three weeks.\u00a0 How is that you might be wondering, right?\u00a0 Easy!\u00a0 I'm on the top\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15150,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15150\/videos-are-in-my-arsenal-lead-conversation-its-battle-time\/","url_meta":{"origin":11502,"position":5},"title":"Video’s are in my arsenal – Lead conversation – It’s battle time","author":"Robert Worthington","date":"September 25, 2011","format":false,"excerpt":"If you were me, you wouldn't love my annual paychecks. 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\n<\/span><\/span><\/p>\nDo you currently have an expired program? <\/span><\/h3>\n
\n<\/span><\/span><\/p>\n
\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"